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Dan Hon ARGs In Charity And Education.Key

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Dan Hon ARGs In Charity And Education.Key

  1. 1. EVERYTHING YOU KNOW ABOUT ARGS IS WRONG DAN HON, SIX TO START, DAN@SIXTOSTART.COM
  2. 2. The taboos of alternate reality games - the number of people playing, the types of people playing and the degree of immersion and ask: where did it all go wrong? (and, hopefully, have some pointers as to how to put the world to rights).
  3. 3. SOME CAVEATS
  4. 4. • HIGHLY RESEARCHED • TOTALLY OBJECTIVE • COMPLETELY INOFFENSIVE
  5. 5. WE SUCK DON’T HAVE ENOUGH PLAYERS THE PEOPLE WHO PLAY ARE WEIRD THE PEOPLE WHO PLAY HAVE NO MONEY THE PEOPLE WHO PLAY AREN’T MAINSTREAM WE MAKE GAMES FOR THE HARDCORE WE’RE TOO EXPENSIVE WE DON’T SCALE WE LIE
  6. 6. AN APOLOGY
  7. 7. DEFINITIONS
  8. 8. ALTERNATE REALITY DDD
  9. 9. DDD
  10. 10. DDD
  11. 11. GAME DDD
  12. 12. DDD
  13. 13. DDD
  14. 14. ALTERNATE REALITY GAME DDD
  15. 15. ARG AS A LABEL DDD
  16. 16. (A STORY GAME) DDD
  17. 17. 3 PRINCIPLES OF DDD GOOD STORYTELLING
  18. 18. CLUE #1 DDD
  19. 19. CLUE #1 DDD TELL A GOOD STORY, IN THE CONTEXT OF ALL STORYTELLING.
  20. 20. CLUE #2 DDD LESS IS MORE.
  21. 21. CLUE #3 DDD THE INTERNET IS NOT VIDEO.
  22. 22. (A STORY GAME) DDD
  23. 23. GAMES ARE SUPPOSED DDD TO BE FUN
  24. 24. A SUGGESTION DDD
  25. 25. NO MORE OF THIS SHIT DDD VIEWING SOURCE CODE “DE-STEGGING” WAITING CODEBREAKING MORE CODEBREAKING ESOTERIC KNOWLEDGE VIEWING MORE SOURCE CODE SOLVING STUPID PUZZLES BUYING STOCK IN UV TORCH COMPANIES STILL WAITING NOT TELLING ME WHAT TO DO
  26. 26. MORE OF THIS PLEASE DDD SHORT, SNAPPY AND FUN LAST CALL POKER THE LOST SPORT PLAYTESTING PLAYFUL DESIGN PROPER GAME DESIGN REPEATABLE SOCIAL
  27. 27. WE MAKE GAMES AND DDD TELL STORIES
  28. 28. SOME CHARTS DDD
  29. 29. PERCENTAGE OF PIE CHART RESEMBLING PAC MAN PERCENTAGE OF PIE CHART NOT RESEMBLING PAC MAN
  30. 30. NO, REALLY DDD
  31. 31. EVERYBODY GAME STORY NOBODY
  32. 32. EVERYBODY WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY
  33. 33. EVERYBODY MAGICAL PONY UNICORN LAND WE TELL STORIES YOUNG BOND GAME STORY PERPLEX CITY NOBODY
  34. 34. LAST SUGGESTION DDD
  35. 35. NO MORE OF THIS SHIT DDD THIS IS NOT A GAME LAZY CALLS TO ACTION HELPING A TEENAGE GIRL HELPING AN ATTRACTIVE TEENAGE GIRL HELPING AN ATTRACTIVE AMNESIAC TEENAGE GIRL HELPING ATTRACTIVE AMNESIAC TEENAGE GIRLS “THE ORDER” COUNTDOWNS MILLIONS OF BLOG ENTRIES JUMPING THROUGH FUCKING HOOPS MASTURBATORY PLATFORM EXCITEMENT
  36. 36. NO MORE OF THIS SHIT DDD OOH, A MOVIE CREDIT OOH, A WEBSITE OOH, AN EMAIL ADDRESS OOH, AN AUTORESPONDER OOH, A PHONE NUMBER OOH, A VOICEMAIL OOH, A PHYSICAL ADDRESS OOH, AN EMAIL ADDRESS OOH, A WEBSITE OOH, A SECRET CODE
  37. 37. PLEASE STOP DDD
  38. 38. LAST, LAST SUGGESTION DDD
  39. 39. TIME TO DECIDE DDD OPTIMISE FOR VIEWERS OR PLAYERS (OR BOTH?) MARKETING CAMPAIGN (PR) OR GAME DO YOU REALLY NEED A STORY?
  40. 40. THE END DDD

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