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Restarting the Enterprise (or why innovation teams suck)


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Why do established companies have problems with innovation? Why are the lessons from Lean Startup and Lean UX so hard for them to apply successfully? How do you rebuild that startup mindset within your company?

Innovation teams can hurt more than they help. For Lean UX and Lean Startup to work effectively you must stop treating innovation as a specialist activity and start seeing it as a shared company goal.

Published in: Business, Technology
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Restarting the Enterprise (or why innovation teams suck)

  1. 1. Restarting the Enterprise (or why innovation teams suck) Adrian Howard (@adrianh)
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  5. 5. Lean Startup Customer Development + Agile + Lean buildlearn measure productdata ideas
  6. 6. Lean UX Lean Startup + UX + Design Thinking makethink check
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  9. 9. Innovation Teams
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  12. 12. Cargo Cults
  13. 13. Kakorrhaphiophobia
  14. 14. Conway’s Law "Organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations."
  15. 15. Projects
  16. 16. r/K selection theory
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  20. 20. makethink check
  21. 21. makethink check
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  23. 23. — Steve Blank “a startup is not a smaller version of a large company”
  24. 24. “A startup is a temporary organization designed to search for a repeatable and scalable business model.” — Steve Blank
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  26. 26. A startup is not a project team or department
  27. 27. All models are wrong, but some are useful. Void where prohibited. Some assembly required. Batteries not included. Any resemblance to real persons, living or dead is purely coincidental. Apply only to affected area. May be too intense for some viewers. Caveat emptor. Article is provided as is without any warranties. Other restrictions may apply.
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  30. 30. ! ! ! ! ! ! “The customary way of designing is that the architect is trained to design and then to bring in engineers to translate that design - make it stand up. I think that's [a] totally inadequate way of designing. I want to know whilst I'm in the process of designing. I want to know what the possibilities are.” — Norman Foster
  31. 31. “It's the nearest thing I could imagine to being, to working on a medieval cathedral where there is this broad idea of principles, but then the nature of the fabric of it was still being designed as it was being constructed.” — Graham Stirk, Architect
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  33. 33. “At GDS we don’t have a ‘UX team’ and no one person has a job title that includes the term ‘UX’. We have designers and researchers who work as part of multidisciplinary, agile teams and who practice user centred design (UCD).” “each project team has a dedicated researcher working closely with the team of designers, developers, content designers and product owners ! — Leisa Reichelt, Head of User Research at GDS
  34. 34. Apply the Reverse Conway
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  36. 36. Build an Innovation Ecosystem
  37. 37. Thank you