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How do you get everybody in your team to understand who is using your product — especially if you're not 100% certain yourself? You get out of the building and talk to your customers, but how do you communicate what you've learned when you get back?
Persona are research-based examples of the people who use your product. They help teams understand customers and deliver the features that they really need. However persona have traditionally been produced by specialist researchers in up-front research phases that don’t fit in well with agile and lean product development.
This talk shows you how to get the whole team involved in user research. You’ll work through an example scenario showing you how to learn about your customers by building persona incrementally. You'll experience how to get rapid alignment on your customer within the team, how to refine customer models over time, and how this lets you work with persona in a changing marketplace. Helping the whole team gain customer empathy and generate new product ideas.
You'll come away with practical techniques for integrating persona with agile & lean approaches to product strategy and development.