Incremental Persona

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How do you get everybody in your company to understand who is using your product - especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?

Persona - research-based examples of the people who use your product - help teams understand customers and deliver the features that they really need.

This workshop shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.

Published in: Business, Technology, Design

Incremental Persona

  1. 1. Incremental Persona UX Scotland, June 18 2014 Adrian Howard (@adrianh) quietstars.com
  2. 2. Hello!
  3. 3. Schedule 0830 - 0900 Registration (30m) 0900 – 1030 Part 1 (90m) 1030 - 1100 Tea / coffee (30m) 1100 - 1230 Part 2 (90m) 1230 - 1330 Lunch (60m)
  4. 4. Ask questions
  5. 5. Don't have to copy the slides
  6. 6. Chatham House Rule applies please
  7. 7. “When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed”
  8. 8. Disclaimer: Eh?
  9. 9. I ♥ feedback
  10. 10. Swear Jar
  11. 11. (obligatory cute animal slide)
  12. 12. Who are you?
  13. 13. Exercise: Persona… • Why? • What? • How? • When? • Who?
  14. 14. http://www.slideshare.net/toddwarfel/data-driven-personas
  15. 15. Alignment
  16. 16. Inspiration
  17. 17. Communication
  18. 18. Empathy
  19. 19. http://www.slideshare.net/toddwarfel/data-driven-personas
  20. 20. Exercise: Problems with Persona
  21. 21. http://www.slideshare.net/toddwarfel/data-driven-personas
  22. 22. Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums ! Jared Spool
  23. 23. Today you found a startup!
  24. 24. We’re the X for Y!
  25. 25. Exercise: Elevator pitch
  26. 26. Incremental Persona 1. Define 2.Refine 3. Realign
  27. 27. 1. Define
  28. 28. http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
  29. 29. Exercise: Generate Ad-hoc: • Behaviours • Demographics • Needs • Goals Empathy map: • Think/Feel • Say • Hear • Do • Pain/Gain
  30. 30. Exercise: Group aspects
  31. 31. Exercise: The scale of truthiness
  32. 32. 2. Refine
  33. 33. 3. Realign
  34. 34. Realign: • Split • Merge • Discard • Refocus • Drive • Generate
  35. 35. Storytime
  36. 36. https://www.flickr.com/photos/library_of_congress/2163462230/
  37. 37. https://www.flickr.com/photos/powerhouse_museum/3876631361/
  38. 38. Incremental Persona 1. Define 2.Refine 3. Realign
  39. 39. The Good, the Bad & the Ugly
  40. 40. Naive teams forget refine & realign
  41. 41. Teams need pushing to realign
  42. 42. Organisations still need to buy into value of persona
  43. 43. Integrated researchers
  44. 44. Continuous research
  45. 45. Lets you get people starting quickly & cheaply
  46. 46. Whole team approach eases adoption
  47. 47. Discourages set & forget persona
  48. 48. Embraces change
  49. 49. @adrianh quietstars.com slideshare.net/adrianh
 adrianh@quietstars.com Thank You And any questions?

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