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12/10/2015 2
BEFORE THE DIGITAL ERA
12/10/2015 3
BRANDS
Large Budgets
Message
DEPLOYMENT BUYERS
BEFORE THE DIGITAL ERA
TV
Radio
Flyers
Outdoor
Other
Tradition...
12/10/2015 4
Brands
Content
creators
BEFORE THE DIGITAL ERA
12/10/2015 6
THE DIGITAL ERA
Source: www.media.ofcom.org.uk
12/10/2015 7
THE DIGITAL ERA
Source: www.rsanw.files.wordpress.com
12/10/2015 8
Anyone with internet
connection
With a minimal budget,
sometimes even no budget
Message
DEPLOYMENT
•Owned blo...
12/10/2015 9
THE DIGITAL ERA
Online
population
Content
creators
12/10/2015 10
The deployment of your content can be done in
a smart way, with a small budget
12/10/2015 11
You need one thing
12/10/2015 12
12/10/2015 13
Remember!
You are already the content
creator.
The internet users are always
looking for valuable,
entertain...
With low budget or no budget at all
12/10/2015 16
THE POWER OF CHOICE
http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-
David-Choe...
12/10/2015 17
THE POWER OF CHOICE
http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David-
Choe...
12/10/2015 19
10,500,000+
Youtube subscribers
4,000,000+
Facebook fans
460,000+
Twitter followers
407.000
Instagram follow...
With no budget at all
12/10/2015 21
www.youtube.com/watch?v=Mb51Mvd-yWI
http://www.dailymail.co.uk/news/article-2095563/Comedian-makes-1million-...
With no budget at all
12/10/2015 23
https://www.youtube.com/watch?v=KmtzQCSh6xk
https://www.youtube.com/watch?v=W9m9UFhEARg
12/10/2015 24
Remember!
You need courage to take the
extra-step, to be relevant and
entertaining.
Let’s say... $4,500 (declared by the business owner)
12/10/2015 26
Rmember!
http://www.businessinsider.com/how-the-dollar-shave-club-became-a-615-million-company-2015-6
http:/...
Take the step and push things forward!
12/10/2015 28
The ONE most important thing you can do for your business
The ONE most important thing you can do for your business
The ONE most important thing you can do for your business
The ONE most important thing you can do for your business
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The ONE most important thing you can do for your business

This presentation combines the power of digital marketing with the creativity in this environment. It also emphasizes the incomparable advantage that the digital environment brought in our lives and the opportunities that opened. It is not only about SEO, PPC, Adwords or paid channels, but more about what you can do in all the channels, especially the not-paid ones.

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The ONE most important thing you can do for your business

  1. 1. 12/10/2015 2 BEFORE THE DIGITAL ERA
  2. 2. 12/10/2015 3 BRANDS Large Budgets Message DEPLOYMENT BUYERS BEFORE THE DIGITAL ERA TV Radio Flyers Outdoor Other Traditional Channels
  3. 3. 12/10/2015 4 Brands Content creators BEFORE THE DIGITAL ERA
  4. 4. 12/10/2015 6 THE DIGITAL ERA Source: www.media.ofcom.org.uk
  5. 5. 12/10/2015 7 THE DIGITAL ERA Source: www.rsanw.files.wordpress.com
  6. 6. 12/10/2015 8 Anyone with internet connection With a minimal budget, sometimes even no budget Message DEPLOYMENT •Owned blog •Wordpress •Blogger •Facebook / Twitter / Linkedin / Instagram / Google+ / Tumblr •Youtube channel •Any online channel Any interested digital user THE DIGITAL ERA
  7. 7. 12/10/2015 9 THE DIGITAL ERA Online population Content creators
  8. 8. 12/10/2015 10 The deployment of your content can be done in a smart way, with a small budget
  9. 9. 12/10/2015 11 You need one thing
  10. 10. 12/10/2015 12
  11. 11. 12/10/2015 13 Remember! You are already the content creator. The internet users are always looking for valuable, entertaining and educational content or to solve their problem. And it needs to be presented in the digital channels they live in.
  12. 12. With low budget or no budget at all
  13. 13. 12/10/2015 16 THE POWER OF CHOICE http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist- David-Choe-painted-HQ-set-bumper-shares-payday.html
  14. 14. 12/10/2015 17 THE POWER OF CHOICE http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David- Choe-painted-HQ-set-bumper-shares-payday.html
  15. 15. 12/10/2015 19 10,500,000+ Youtube subscribers 4,000,000+ Facebook fans 460,000+ Twitter followers 407.000 Instagram followers If you are a business, how much budget would it take you to get:
  16. 16. With no budget at all
  17. 17. 12/10/2015 21 www.youtube.com/watch?v=Mb51Mvd-yWI http://www.dailymail.co.uk/news/article-2095563/Comedian-makes-1million- month-YouTube-videos.html
  18. 18. With no budget at all
  19. 19. 12/10/2015 23 https://www.youtube.com/watch?v=KmtzQCSh6xk https://www.youtube.com/watch?v=W9m9UFhEARg
  20. 20. 12/10/2015 24 Remember! You need courage to take the extra-step, to be relevant and entertaining.
  21. 21. Let’s say... $4,500 (declared by the business owner)
  22. 22. 12/10/2015 26 Rmember! http://www.businessinsider.com/how-the-dollar-shave-club-became-a-615-million-company-2015-6 http://fortune.com/2015/03/10/dollar-shave-club-founding/ https://www.youtube.com/watch?v=ZUG9qYTJMsI
  23. 23. Take the step and push things forward!
  24. 24. 12/10/2015 28

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