The ONE most important thing you can do for your business
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Adrian Enache | OmniPERFORM Follow
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The ONE most important thing you can do for your business
Oct. 13, 2015•0 likes•2,273 views
2 likes
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Marketing
This presentation combines the power of digital marketing with the creativity in this environment. It also emphasizes the incomparable advantage that the digital environment brought in our lives and the opportunities that opened. It is not only about SEO, PPC, Adwords or paid channels, but more about what you can do in all the channels, especially the not-paid ones.
Adrian Enache | OmniPERFORM Follow
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The ONE most important thing you can do for your business
- 12/10/2015 2 BEFORE THE DIGITAL ERA
- 12/10/2015 3 BRANDS Large Budgets Message DEPLOYMENT BUYERS BEFORE THE DIGITAL ERA TV Radio Flyers Outdoor Other Traditional Channels
- 12/10/2015 4 Brands Content creators BEFORE THE DIGITAL ERA
- 12/10/2015 6 THE DIGITAL ERA Source: www.media.ofcom.org.uk
- 12/10/2015 7 THE DIGITAL ERA Source: www.rsanw.files.wordpress.com
- 12/10/2015 8 Anyone with internet connection With a minimal budget, sometimes even no budget Message DEPLOYMENT •Owned blog •Wordpress •Blogger •Facebook / Twitter / Linkedin / Instagram / Google+ / Tumblr •Youtube channel •Any online channel Any interested digital user THE DIGITAL ERA
- 12/10/2015 9 THE DIGITAL ERA Online population Content creators
- 12/10/2015 10 The deployment of your content can be done in a smart way, with a small budget
- 12/10/2015 11 You need one thing
- 12/10/2015 12
- 12/10/2015 13 Remember! You are already the content creator. The internet users are always looking for valuable, entertaining and educational content or to solve their problem. And it needs to be presented in the digital channels they live in.
- With low budget or no budget at all
- 12/10/2015 16 THE POWER OF CHOICE http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist- David-Choe-painted-HQ-set-bumper-shares-payday.html
- 12/10/2015 17 THE POWER OF CHOICE http://www.dailymail.co.uk/news/article-2095385/Facebook-IPO-Graffiti-artist-David- Choe-painted-HQ-set-bumper-shares-payday.html
- 12/10/2015 19 10,500,000+ Youtube subscribers 4,000,000+ Facebook fans 460,000+ Twitter followers 407.000 Instagram followers If you are a business, how much budget would it take you to get:
- With no budget at all
- 12/10/2015 21 www.youtube.com/watch?v=Mb51Mvd-yWI http://www.dailymail.co.uk/news/article-2095563/Comedian-makes-1million- month-YouTube-videos.html
- With no budget at all
- 12/10/2015 23 https://www.youtube.com/watch?v=KmtzQCSh6xk https://www.youtube.com/watch?v=W9m9UFhEARg
- 12/10/2015 24 Remember! You need courage to take the extra-step, to be relevant and entertaining.
- Let’s say... $4,500 (declared by the business owner)
- 12/10/2015 26 Rmember! http://www.businessinsider.com/how-the-dollar-shave-club-became-a-615-million-company-2015-6 http://fortune.com/2015/03/10/dollar-shave-club-founding/ https://www.youtube.com/watch?v=ZUG9qYTJMsI
- Take the step and push things forward!
- 12/10/2015 28