3 smart ways that you can avoid spending big
budgets for impressive results
3 case studies that show how far you can go
wi...
CRO. A/B Testing. Performance Media Case-study
Performance Media Partners
CRO. A/B Testing. Performance Media Case-study
Performance Media Partners
A/B Testing and media optimization made us and o...
ŠKODA Automotive expertise
*Google Analytics screenshot. Absolute values are CONFIDENTIAL
Performance Media Customers
 Fo...
Performance Media Partners
International private medical services
Focused campaigns for excellent medical services industry
International private medical services
Focused campaigns for excellent medical services industry
Performance Media Partner...
15/11/2015 10
4 Targeting ideas
to get great results
15/11/2015 12
Upload you customer list (by email, phone number)!
Bring closer your customers | Make them important in your...
15/11/2015 14
Data that Facebook gathers about us
Source: plankton.com.au
Starting from the type of movies you like to the...
15/11/2015 16
Recommendation: also use similar audiences based on your list of customers
Upload you email list
15/11/2015 18
Get only the fields that are mandatory
You can choose from a large number of fields that Facebook already ha...
15/11/2015 19
Let’s keep in mind!
Test what matters
Set realistic goals
Try to help the users
Be eager to test new technol...
15/11/2015 20
Follow me here:
LinkedIn, Twitter, Facebook,
Slideshare
@adrianenache87
adrianenache.com
Follow The MasterPl...
3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)
3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)
3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)
3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)
3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)
3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)
3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)
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3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)

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Digital Media Forum workshop in Performance Marketing that I had in Cairo, Egypt. I wanted to offer a new perspective regarding performance marketing and how to use PPC, CRO & A/B Testing in order to achieve better results and a positive ROI.
Amazing audience, businesses and specialists at #DMFCairo 2015.

More details about the event can be found on http://adrianenache.com

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3 smart ways that you can avoid spending big budgets for impressive results (with Adrian Enache)

  1. 1. 3 smart ways that you can avoid spending big budgets for impressive results 3 case studies that show how far you can go with an efficient media approach Adrian Enache Managing Director & Co-Founder The MasterPlan Agency&
  2. 2. CRO. A/B Testing. Performance Media Case-study Performance Media Partners
  3. 3. CRO. A/B Testing. Performance Media Case-study Performance Media Partners A/B Testing and media optimization made us and our partner achieve a +94% increase in conversion rate compared with the test subjects (left and right)
  4. 4. ŠKODA Automotive expertise *Google Analytics screenshot. Absolute values are CONFIDENTIAL Performance Media Customers  For our ongoing campaign (started in May) we registered up to 4% conversion rate  This is a huge performance for the market segment  This led to a significant amount of leads and also sales  Also the fact that we implemented and manage their CRM system adds added value to the overall performance of the results
  5. 5. Performance Media Partners International private medical services Focused campaigns for excellent medical services industry
  6. 6. International private medical services Focused campaigns for excellent medical services industry Performance Media Partners A/B Testing iterations and media optimizations made us and our partner achieve a +60% increase in the number of people we managed to put in contact with excellent medical services
  7. 7. 15/11/2015 10 4 Targeting ideas to get great results
  8. 8. 15/11/2015 12 Upload you customer list (by email, phone number)! Bring closer your customers | Make them important in your community | Lookalike audiences Don’t forget: you can also exclude certain audiences
  9. 9. 15/11/2015 14 Data that Facebook gathers about us Source: plankton.com.au Starting from the type of movies you like to the place you are going to travel or places you like, you can discover you customers. It identifies if you came back home recently or that you are going to travel to a specific location in a certain amount of time, (expecting) parents
  10. 10. 15/11/2015 16 Recommendation: also use similar audiences based on your list of customers Upload you email list
  11. 11. 15/11/2015 18 Get only the fields that are mandatory You can choose from a large number of fields that Facebook already has: Full Name, Email, Street Address, Phone, Zip, City, State, Country, Company Name, Job Title and anything else in your mind Recommendation: very good on mobile campaigns
  12. 12. 15/11/2015 19 Let’s keep in mind! Test what matters Set realistic goals Try to help the users Be eager to test new technologies
  13. 13. 15/11/2015 20 Follow me here: LinkedIn, Twitter, Facebook, Slideshare @adrianenache87 adrianenache.com Follow The MasterPlan Agency: LinkedIn, Twitter, Facebook /TheMasterplanAgency themasterplan.ro Thank you! Questions? & Adrian Enache Managing Director & Co-Founder The MasterPlan Agency

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