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Medical Tourism and the Boomer and Older Adult Markets,[object Object],Adriane Berg,[object Object],Generation Bold,[object Object],6 Cedar Ridge Rd.,[object Object],Lebanon, NJ 08833,[object Object],(908)236-8148,[object Object],www.GenerationBold.com,[object Object],www.AgelessTraveler.com  ,[object Object],adrianeberg@msn.com,[object Object]
Longevity & Medical Tourism,[object Object],The fastest growing segment of the population:  ,[object Object],Those over the age of 100—Centenarians,[object Object],Of every person who has lived to be 65 from the beginning of recorded history, two-thirds are alive today.,[object Object],The life expectancy in 1900 was 47 years,[object Object]
Aging & Medical Tourism,[object Object]
Boomers Will Strain the US Healthcare System,[object Object],[object Object]
Boomers cannot afford US healthcare.  The American Health Association released a report in 2007 entitled, “When I’m 64: How Boomers Will Change Healthcare.” 
Boomers will require extensive treatment:  six out of every ten Baby Boomers will be dealing with more than one chronic condition; more than one out of every three will be obese; and one out of four will be living with diabetes.
Boomers will account for four out of ten of the one billion doctor visits by 2020.
Boomers will increasingly retire abroad.,[object Object]
What do they want?,[object Object],The,[object Object],Boomer,[object Object],Consumer,[object Object]
Boomer Messaging & Medical Tourism,[object Object],Boomers-those born 1946-1964,[object Object],Leading Edge Boomers-those 1946-54,[object Object],Young old 70 or so,[object Object],Older adults-replacement for seniors or senior citizens,[object Object],Octogenarians,[object Object],Old old-over 90,[object Object],Health Adjusted Life Expectancy (HALE)-Life expectancy adjusted for health status,[object Object],Prospective Age-the age of a person in the standard life table who has the same remaining life expectancy as the person of interest,[object Object],RLE 15 -age at which remaining life expectancy is 15 year,[object Object],Experienced worker-replacement for older worker,[object Object],Customer Care Training,[object Object]
The Push and Pull of Medical Tourism,[object Object],Push,[object Object],[object Object]
Mistrust
Unfamiliarity
Peer Concern
Skepticism
Terrorism/Unrest
Cost
DiscretionaryPull,[object Object],[object Object]
Need for Care
High Grade Experience
Panache
Quality of Care

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Medical tourism & the boomer for older adults markets