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Marketing Technologies: Digital Marketing Ideas Worth SpreadingThe Power of Content Marketing: How to Leverage Thought Lea...
Content Marketing: What is it? 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA            ...
Distribution of     Thought Leadership                            Then & Now2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 ...
2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA                         WWW.LMACONFERENCE....
Social Media & External Partners      •   LinkedIn                               • Mondaq      •   Twitter                ...
Distribution of a Typical Advisory                                                                                        ...
Distributing          Thought Leadership           via Social MediaLinkedIn | Twitter | Facebook | Google+ |Blogs 2013 LMA...
2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA                         WWW.LMACONFERENCE....
Distributing  Mintz Thought Leadership    via External Partners      Mondaq | Lexology | JD Supra National Law Review | Ma...
2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA                         WWW.LMACONFERENCE....
2012 Distribution Partner Article Views  Mondaq                                                   52,209  Lexology        ...
Mintz Case Study:        Distribution of a            Blog Post2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT...
Blog Posting      1116               1157      ML LinkedIn                                                                ...
2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA                         WWW.LMACONFERENCE....
Successful Strategy? Yes!– Led to many re-tweets & shares, such as one by an  Associate GC of a major corporation, others ...
Questions?                        (Scan to connect with me.)2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | ...
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The Power of Content Marketing

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Linda Pepe describes the distribution path taken by the blog and content at Mintz Levin.

Published in: Design, Business
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The Power of Content Marketing

  1. 1. Marketing Technologies: Digital Marketing Ideas Worth SpreadingThe Power of Content Marketing: How to Leverage Thought Leadership Linda Pepe | Director of Marketing | Mintz Levin 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  2. 2. Content Marketing: What is it? 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  3. 3. Distribution of Thought Leadership Then & Now2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  4. 4. 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  5. 5. Social Media & External Partners • LinkedIn • Mondaq • Twitter • Lexology • Facebook • JD Supra • Google+ • National Law • Blogs Review • Martindale 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  6. 6. Distribution of a Typical Advisory Shared through followers and Lawyers.com + Attorneys.com Attorneys & Senior Professionals connections Mintz LinkedIn American Bar Assoc Shared + liked Practice Group Mailing Lists Mintz Facebook Tweeted/Retweeted Inside Counsel Posted to The French Corporate Mintz website Mintz Google+ Counsel AssociationMartindale-Hubble site (AFJE) Minority Corporate Counsel Assoc LexisNexis Martindale- Mintz Twitter The Corporate Lawyers Hubbell Association of South Law.com Africa (CLASA) The Singapore Corporate Mintz Blog Postings Counsel Association (SCCA) The Association of National Law Lexology Corporate Counsel Review site (ACC) National Law 14 National Law The State Bar Review Lexology of Texas Review newsletters Mondaq Newsletter + Site Newsletter + JD Supra Mondaq Site RSS Feeds to various JD Supra The Corporate Lawyers The State Bar State Bar Associations Site MSN News Association of New Zealand of California Yahoo News (CLANZ) JD Supra Google News JD Supra Service Westlaw Twitter Feed Service JD Supra The American Linkedin Legal RSS feed Mondaq Bing Intellectual Property Channel Quicklaw JD Supra Facebook Reuters Twitter Feed Law Association America Page Datastar Justia Lexis-Nexis Bloomberg The International JD Supra BBC Technology Law Newsletter Justia Barrons Factivia Association ITechLaw Google Subscribers Thompson Gale Complinet Financial The Society Newstex Moreover.com for Computers OneSource Times Complinet Bureau and Law Van Dijk NuWire Alltop MediaFed Australian Corporate The Association Lawyers Association Wall Street Journal Yellowbrix of Media and Entertainment 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA Newstex Counsel AMEC E-space.co.uk Smartbrief 25+ Twitter Accounts 200 LinkedIn groups WWW.LMACONFERENCE.COM
  7. 7. Distributing Thought Leadership via Social MediaLinkedIn | Twitter | Facebook | Google+ |Blogs 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  8. 8. 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  9. 9. Distributing Mintz Thought Leadership via External Partners Mondaq | Lexology | JD Supra National Law Review | Martindale-Hubbell2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  10. 10. 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  11. 11. 2012 Distribution Partner Article Views Mondaq 52,209 Lexology 100,030 JD Supra 843,813 National Law Review 61,650 Martindale 9,336 Total Tracked Views 1,067,038 (88,920 average reads per month) 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  12. 12. Mintz Case Study: Distribution of a Blog Post2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  13. 13. Blog Posting 1116 1157 ML LinkedIn Lexology 373 53 ML Facebook Mondaq 302 29 ML Google+ National Law 812 Review 326 ML Twitter JD Supra 2088 Pushed out via social media: 1565 Total Trackable Reads: 4691 + ? Non-Trackable ReadsCountries Reading: Companies Reading: Canada Poland Singapore China Google Yahoo! Xerox Canon Nestle American Express Verizon Boeing Marriott Switzerland Hong Kong England Japan New Zealand Barnes & Noble Merck Red Bull Nationwide Mutual Netherlands Liechtenstein Australia Greece Brazil GlaxoSmithKline The Hartford TD Ameritrade T-Mobile 2013 LMA ANNUAL CONFERENCE South Africa Germany India Italy | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA Thompson Reuters CBS Law360 WWW.LMACONFERENCE.COM
  14. 14. 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  15. 15. Successful Strategy? Yes!– Led to many re-tweets & shares, such as one by an Associate GC of a major corporation, others by columnists, (one with 267,234 followers)– Picked up by major publications like the New York Times– Led to print & broadcast interview requests from the Wall Street Journal, Business Week, Adweek, National Law Journal, Law 360, Corporate Counsel, Reuters, and others– Led to meetings with potential clients & new clients 2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM
  16. 16. Questions? (Scan to connect with me.)2013 LMA ANNUAL CONFERENCE | APRIL 8-10, 2013 | ARIA RESORT | LAS VEGAS, NEVADA WWW.LMACONFERENCE.COM

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