Social Media for Lawyers & Real Time Internet

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This presentation was given on March 4th, 2010 at the Online Legal Services Conference put on my Simon

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  • Nick Ackerman has a new article that he has written about computer fraud- he takes the link to it- maybe it is computerfraud.com, and he uses bit.ly to shrink it down.
  • Major journalists are on Twitter, and the heavy Twitter users use Tweetdeck, so its important that you install this- and learn the basics
  • There is a high traffic time for social media posts. When would you guess that is?
  • Social Media for Lawyers & Real Time Internet

    1. 1. Real Time Internet by adriandayton.com
    2. 2. Not Exclusive
    3. 3. What do they all have in common?
    4. 4. <ul><li>Gate Jumpers </li></ul>
    5. 5. Build Your Funnel SEO OR PPC SEARCHERS CLICKS SITE VISITORS TAKE ACTION CLIENTS $$$
    6. 6. Content is King <ul><li>Articles </li></ul><ul><li>Alerts </li></ul><ul><li>Podcasts </li></ul><ul><li>Webinars </li></ul><ul><li>Conference panels </li></ul><ul><li>Power points </li></ul><ul><li>Video </li></ul>Links or URL’s
    7. 7. Shrink the Link
    8. 8. Download free at tweetdeck.com
    9. 9. Create search columns
    10. 10. Search relevant topics
    11. 11. Monitor conversations
    12. 12. Share Later- hootsuite.com <ul><li>Schedule your tweets </li></ul><ul><li>Get back to work </li></ul>
    13. 13. Next steps <ul><li>Free copy of my article “10 Steps to Becoming a Rainmaker Through Social Media.” </li></ul><ul><li>March 23 rd (Sydney) 25 th (Melbourne) Full Day Social Media Forum </li></ul><ul><ul><li>$880 </li></ul></ul><ul><ul><li>$699 if you will tell 5 friends about the event </li></ul></ul><ul><ul><li>Details at adriandayton.com/australia </li></ul></ul>
    14. 14. Make it easy for people to connect
    15. 15. Tribe Building Assignment <ul><li>Do one thing every day! </li></ul><ul><li>Add a connection </li></ul><ul><li>Make a comment </li></ul><ul><li>Post an article or link </li></ul>
    16. 16. Convert <ul><li>Build your funnel </li></ul><ul><li>Design your freebie </li></ul><ul><li>Create a campaign </li></ul>
    17. 18. Convert: Assignment <ul><li>Create your freebie </li></ul><ul><li>(or design a good offering) </li></ul>

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