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Ethical SEO: Content Strategies and Tactics for
OptimizingYour Lawyers’ Bios for Search
Social Media for Law Firms 2013 Co...
Which lawyer would you hire?
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Which lawyer would you hire?
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
A small law firm…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
25-lawyer firm
...
‘Search’ delivers significant traffic to their site
2/3 of the traffic comes from search engines
Ethical SEO: Content Stra...
A very large law firm…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
AmLaw 100 ...
‘Search’ still delivers
2/3 of the traffic comes from search engines
Ethical SEO: Content Strategies and Tactics for Optim...
Typical résumé style lawyer bio
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Tip #1: Don’t bury the lede.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
1
Tip #2: Don’t be obtuse.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
2
Amy’s updated bio…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
Tip #3: Start with the lawyer’s strongest and most
relevant information.
Ethical SEO: Content Strategies and Tactics for O...
Tip #4: Quickly convey the lawyer’s experience and
the prospect’s pain points.
Ethical SEO: Content Strategies and Tactics...
Tip #5: Use title tagging thoughtfully.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for ...
Tip #6: Update pages as often as feasible.
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios f...
Final thoughts about social media and SEO…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios f...
Final thoughts about social media and SEO…
Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios f...
Quick recap + tips
 Only employ ‘White Hat’ SEO techniques.
 Remember: Roughly two-thirds of most law firm website
traff...
Quick recap + tips
 Tip #1: Don’t bury the lede.
 Tip #2: Don’t be obtuse.
 Tip #3: Start with the lawyer’s strongest a...
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How to create better lawyers profiles for SEO purposes by Nancy Slome

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How to create better lawyers profiles for SEO purposes by Nancy Slome

  1. 1. Ethical SEO: Content Strategies and Tactics for OptimizingYour Lawyers’ Bios for Search Social Media for Law Firms 2013 Conference September 19, 2013
  2. 2. Which lawyer would you hire? Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  3. 3. Which lawyer would you hire? Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  4. 4. A small law firm… Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search 25-lawyer firm with nearly 1,200 visitors/month
  5. 5. ‘Search’ delivers significant traffic to their site 2/3 of the traffic comes from search engines Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  6. 6. A very large law firm… Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search AmLaw 100 firm with nearly 68,000 visitors/month
  7. 7. ‘Search’ still delivers 2/3 of the traffic comes from search engines Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  8. 8. Typical résumé style lawyer bio Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  9. 9. Tip #1: Don’t bury the lede. Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search 1
  10. 10. Tip #2: Don’t be obtuse. Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search 2
  11. 11. Amy’s updated bio… Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  12. 12. Tip #3: Start with the lawyer’s strongest and most relevant information. Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search 3
  13. 13. Tip #4: Quickly convey the lawyer’s experience and the prospect’s pain points. Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search 4
  14. 14. Tip #5: Use title tagging thoughtfully. Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search 5
  15. 15. Tip #6: Update pages as often as feasible. Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search 6
  16. 16. Final thoughts about social media and SEO… Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  17. 17. Final thoughts about social media and SEO… Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  18. 18. Quick recap + tips  Only employ ‘White Hat’ SEO techniques.  Remember: Roughly two-thirds of most law firm website traffic comes from ‘search.’  Use the first paragraph of the lawyer’s bio to SELL experience  Accomplishments, pain points, then employment history.  Meta descriptions  A must for lawyer bios and practice areas  Not fun, but doable  If you don’t write ‘em, Google will!  Well written title tags help search results. Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search
  19. 19. Quick recap + tips  Tip #1: Don’t bury the lede.  Tip #2: Don’t be obtuse.  Tip #3: Start with the lawyer’s strongest and most relevant information.  Tip #4: Quickly convey the lawyer’s experience and the prospect’s pain points.  Tip #5: Use title tagging thoughtfully.  Tip #6: Update pages as often as feasible.  More tips can be found on my blog: www.1to1interactive.net/blog/ethical-seo Ethical SEO: Content Strategies and Tactics for Optimizing Your Lawyers’ Bios for Search

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