Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media for business


Published on

Published in: Business, News & Politics
  • Be the first to comment

  • Be the first to like this

Social media for business

  1. 1. By Adriana A. SilvérioFor business
  2. 2. Social MediaRefers to the means of interactions amongpeople in which they create, share, andexchange information and ideas in virtualcommunities and networks.Source: Wikipedia
  3. 3. Social Media HistoryBefore the internet,people used togather toshare ourpassions
  4. 4. TimelineStop?
  5. 5. ProliferationProliferation
  6. 6. 1. Products ProliferationProducts proliferation and avaibility means more choice for the buyer.
  7. 7. 2. Media ProliferationToday, the media is fragmentedBrazilWebMillions of sitesBillions of pagesSource: ABERT (Associação Brasileira de Rádio e Televisão)• 9.100 radio stations• 31 TV channels (open)• More than 100 magazines titles
  8. 8. 3. Access Proliferation•Cell Phone•TV•Blogs•Magazines•Newspaper•E-Mail•Ring Tones•Podcasting•Video Games•Websites•Search•Radio...
  9. 9. millionsHighlights: The total number of people with internet access in any environment(households, workplaces, schools, lan houses or other places) reached 82.4 millionin the first quarter of 2012,IBOPE Nielsen Online Bandwidth exceeds 88 million accesses in Brazil. GQ Globo, 2013
  10. 10. Companies are changing their strategyConsumers are not listening anymore
  11. 11. For your business:Study about the kinds of social media;Study more about your customers;PromoteEngagement= Customer Loyalt
  12. 12. • know about new products• Participate of promotions• Play games1300 customers listenned byCMO Council using the socialmedia for...
  13. 13. Who is doingit right?
  14. 14. is doing it right
  15. 15. is doing it right
  16. 16. ConclusionCompanies with a good strategy of Social Mediaprovite the right content in the right place and time for yourtarget.Place TimeContentAre you ready?
  17. 17. More you!