Isle of Man Bay Festival Social Media Case Study

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Isle of Man Bay Festival Social Media Case Study

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Isle of Man Bay Festival Social Media Case Study

  1. 1. Social Media Campaign Case Study Adrian Niculescu Business Development Manager @ Crystal KBC Group & Social Media Strategist @ Clubv3
  2. 2. The festival and the artists www.adrianniculescu.com www.clubv3.com
  3. 3. The venue: Nobles Park, Douglas, Isle of Man (British Isles) www.adrianniculescu.com www.clubv3.com
  4. 4. The social media campaign had three phases: The social media campaign for Bay Festival had three phases: 1. Before the event 2. During the event 3. After the event and will continue with the communication and campaign for Bay Festival 2011! Channels used: Facebook, Twitter, Youtube, MySpace Blogs, Tumblr, Posterous, Linkedin Press releases, Social bookmarking sites www.adrianniculescu.com www.clubv3.com
  5. 5. Facebook group www.adrianniculescu.com www.clubv3.com
  6. 6. Facebook page www.adrianniculescu.com www.clubv3.com
  7. 7. Twitter account
  8. 8. Blog posts on Greenfield Blogs network
  9. 9. Press releases
  10. 10. Social Bookmarking sites
  11. 11. Youtube account and videos on other channels with thousands of views
  12. 12. Artists posting live from the event to Twitter and Facebook Curiosity Killed the Cat DJ Ironik The Coronas Rick Astley Diversity www.adrianniculescu.com www.clubv3.com
  13. 13. Quote from www.bayfestival.im after the event Richard Jonathan Adrian Holmes Irving Niculescu (Clubv3) (Organizer (Clubv3) Bay Festival) www.adrianniculescu.com www.clubv3.com
  14. 14. The conclusion? With the massive success of the recent Isle of Man Bay Festival, organisers have confirmed it will be back in 2011. Over 25,000 people attended the festival over the three days, with the Sunday afternoon ‘X-Factor meets Britain’s Got Talent’ show pulling in a capacity crowd of almost 8,000 people. Based on police estimates, that is a bigger crowd than the one that descended on the prom for the busiest night of the TT entertainment. www.adrianniculescu.com www.clubv3.com
  15. 15. Thank you! adrian.niculescu@kbc.ro adrian@clubv3.com 0040744777544 http://ro.linkedin.com/in/adrianniculescu http://www.facebook.com/adrianniculescu www.adrianniculescu.com www.clubv3.com

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