How much sales can be increased by promoting through Social Media? Online Business Forum, Iasi, 15th of June, 2010

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How much sales can be increased
by promoting through Social Media?



Online Business Forum, Business Social Media, Iasi, 15th of June, 2010

The source of graphs is socialmediaexaminer.com.

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How much sales can be increased by promoting through Social Media? Online Business Forum, Iasi, 15th of June, 2010

  1. 1. www.adrianniculescu.com www.clubv3.com
  2. 2. Back to basics: the community = the essence of Web2.0 Every new social media account is ... a blank page! www.adrianniculescu.com www.clubv3.com
  3. 3. The benefits of social media marketing The number-one benefit of social media marketing is gaining the all-important eyeball. www.adrianniculescu.com www.clubv3.com
  4. 4. The commitment for social media marketing (hours/ week) 56% of marketers are using social media for 6 hours or more each week and 30% for 11 or more hours weekly
  5. 5. The experience factor Beginners - 1 hour/ week, Advanced - 10 hours/week
  6. 6. How business types vary the time commitment 16.7% of all businesses invest 10 hours per week in social media efforts
  7. 7. The age factor The median time for all groups (except the 60- to 69-year-olds) was 10 hours per week.
  8. 8. Social media helped me to close business 73.8% of marketers who have been using social media for years report it has helped them close business
  9. 9. Generated exposure for my business Even with a minimal time investment, the vast majority of marketers (78% or higher) indicated their social media efforts increased exposure for their business. www.adrianniculescu.com www.clubv3.com
  10. 10. Resulted in new business partnerships 53.1% of people who've only invested a few months with social media marketing report new partnerships were gained www.adrianniculescu.com www.clubv3.com
  11. 11. Commonly used social media tools www.adrianniculescu.com www.clubv3.com
  12. 12. Social media outsourcing The larger the organization, the more likely outsourcing is taking place. For example, 25.7% of large businesses and 25% of mid-sized businesses are currently outsourcing, compared to only 10.6% of sole proprietors. www.adrianniculescu.com www.clubv3.com
  13. 13. Case study www.adrianniculescu.com www.clubv3.com
  14. 14. Case study Channels Facebook Twitter Youtube MySpace Blogs Tumblr Posterous Linkedin + Press releases Banners www.adrianniculescu.com www.clubv3.com
  15. 15. Thank you! Q&A adrian.niculescu@kbc.ro adrian@clubv3.com 0040744777544 http://ro.linkedin.com/in/adrianniculescu http://www.facebook.com/adrianniculescu www.adrianniculescu.com www.clubv3.com

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