Successfully reported this slideshow.
© 2012   Andrew Pearlman – CEO/Founder of Adrenalytics
Who am I ?  Masters degree in Human Factors  Five years as a custom research consultant    Making great games for two y...
Making Metrics Actionable Always know the decisions Create repeatable reports Provide a snapshot into health Keep expl...
A/Best Test Strategy K.I.S.S. – Keep It Simple Superman Say no to multivariate tests Only run one test at a time Have ...
First Time User Experience   “I dare you to blow me away!”
First Time User Experience From launch to playing in < 20 seconds No erroneous screens on first play Have a sweet loadi...
Retention 101 Don’t ever break my routine Teach me what is in my future Lots of other games love me Daily bonus is jus...
Psychology of Virtual Sales “Free is a lie and IAP is a scam” “I’m not sure if I can afford this game” “I want that but...
Tenants of a Microeconomy   Thou shalt….     Appeal to all player budgets     Allow me to win sometimes     Give me lo...
Simple Player Profiling   There are three types of payers     IAP purchasers     Offer Earners     Free Loaders Let p...
Thank you!            Andrew Pearlman         adrenalytics@gmail.comHappy to consult on your specific product needs
Upcoming SlideShare
Loading in …5
×

Andrew pearlman covering the bases

359 views

Published on

We all know that analytics are essential to the success of a new title but at the end of the day what do we really need to look at? This session will go over the actionable metrics and reports which allow designers to optimize their games without burning too many cycles. We'll also talk about the psychology behind making IAP enticing to players and ways to increase revenue without damaging the user experience.

  • Be the first to like this

Andrew pearlman covering the bases

  1. 1. © 2012 Andrew Pearlman – CEO/Founder of Adrenalytics
  2. 2. Who am I ?  Masters degree in Human Factors  Five years as a custom research consultant  Making great games for two years© 2012 Andrew Pearlman – CEO/Founder of Adrenalytics
  3. 3. Making Metrics Actionable Always know the decisions Create repeatable reports Provide a snapshot into health Keep explorations to email Beware of false positives and bias
  4. 4. A/Best Test Strategy K.I.S.S. – Keep It Simple Superman Say no to multivariate tests Only run one test at a time Have a testing schedule Test only new users where possible Know your acceptance threshold
  5. 5. First Time User Experience “I dare you to blow me away!”
  6. 6. First Time User Experience From launch to playing in < 20 seconds No erroneous screens on first play Have a sweet loading page Make a perfect first impression Allow for exploration in tutorial
  7. 7. Retention 101 Don’t ever break my routine Teach me what is in my future Lots of other games love me Daily bonus is just okay…. Reward me for lapsing
  8. 8. Psychology of Virtual Sales “Free is a lie and IAP is a scam” “I’m not sure if I can afford this game” “I want that but I don’t need it yet” “Don’t trick me into spending credits” “If I lose progress then you lose me” “I spend when my friends spend”
  9. 9. Tenants of a Microeconomy Thou shalt….  Appeal to all player budgets  Allow me to win sometimes  Give me lots of free stuff Thou shalt not….  Change prices, payouts or xp  Abuse limited time offers  Release only premium items Give all items game value
  10. 10. Simple Player Profiling There are three types of payers  IAP purchasers  Offer Earners  Free Loaders Let players decide how they pay Don’t take away ways to earn currency Make all players feel like payers
  11. 11. Thank you! Andrew Pearlman adrenalytics@gmail.comHappy to consult on your specific product needs

×