What works best for Net Promoter® Score: Web Surveys or Phone Surveys? Rob and Adam discuss when it is more appropriate to use phone or email, and a look at the economics of both.
This presentation was part of a webinar [ https://directness.webex.com/directness/ldr.php?AT=pb&SP=MC&rID=13981877&rKey=24B5C68C328C7925 ]- our Net Promoter Best Practice Series.
Led by Robert Kerner and Adam Dorrell, this webinar looks at the pros and cons of both web and phone surveys – with cost comparisons, a look at the value, and when to use either web or phone.
This is a fast run through, with practical examples, plus a short Q&A session at the end. It should be useful for those considering the design and implementation of a Net Promoter program.