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Management strategies

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Tourism management Strategies

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Management strategies

  1. 1. Management Strategies Increasing the sustainability of tourism
  2. 2. Syllabus Link The consequences of unsustainable touristic growth in rural and urban tourism hotspots, including the concept of carrying capacity and possible management options to increase site resilience
  3. 3. Two Main Approaches • Managing the supply involves increasing the resources for tourists so the carrying capacity is increased. • Managing the demand involves keeping visitor numbers low so that carrying capacity is not reached.
  4. 4. 1. Managing the Supply The supply of tourism refers to the supply of things that tourists need, including both primary and secondary tourist facilities. Management can include: • Increase the number of hotels, roads, toilets and so on to meet the needs of the tourist • Increase the number of attractions
  5. 5. • Space the attractions out more, so that tourists are also spread out and carrying capacity is not reached so quickly • Improve the throughput of visitors. This means making visitors move more quickly through the area so more visitors can get through. Inside the Taj Mahal, visitors are not allowed to stop walking and photographs are banned – so that there is a greater ‘throughput’ of tourists.
  6. 6. The attraction could be closed if the number of visitors reaches an unsustainable level. This has recently occurred in Thailand on some of the islands in the Andaman sea.
  7. 7. 2. Managing the Demand Managing the demand for tourism means either encouraging people to go elsewhere and thereby reduce demand for the initial attraction, discouraging them from coming altogether, or limiting the number of visitors allowed.
  8. 8. • Impose limits: Putting a limit on the number of people who can enter. For example, allow up to 200 people at a time, or a maximum of 1500 people per day. • Permit systems: By insisting that people obtain a permit, it is likely to put some people off bothering and therefore reduce the demand. For example, Nepal keeps its numbers of mountain climbers low by charging a high fee for a permit
  9. 9. • Zoning: This is a policy of allowing visitors into a designated area, but restricting them from entering other parts of the tourist area. It can also separate activities that come into conflict e.g. sailing and water skiing. • Increase prices: When prices go up, fewer people are prepared to pay for it and the demand goes down. • Information sharing: Increasingly, tourist hotspots are informing visitors that they are reaching saturation levels. For example, iItaly, the Cinque Terre (a popular set of seaside villages) have produced an app so that visitors can see which towns are busy and which are quieter, in the hope that tourists will avoid the busy places.

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