Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The African American Music Expo


Published on

  • Be the first to comment

  • Be the first to like this

The African American Music Expo

  1. 1. The African American Music EXPO At Military Park, Newark, NJ SEPT. 1ST - 3RD, 2012 Let Us Show You How To Turn Our Good Times Into YOUR Good Business. Sponsorship opportunities abound for the African- American Music EXPO .
  2. 2.       The African-American Music EXPO , to be held on Sept.1st, 2nd, 3rd 2012, from 11am to 12:00 am, is a three-day cultural event featuring world class musicians and comedians, in Newark, New Jersey’s beautiful Minish Park and Military park. This event is within 5 miles of Rutgers State University, Seton Hall Law, Berkley College, New Jersey Institute of Technology, University of Medicine and Dentistry New Jersey and Lincoln Tech.
  3. 3. <ul><li>Along the Passaic riverfront in Newark, New Jersey, the McCarter Highway and Raymond Boulevard separate four miles and 275 acres of riverfront from upland communities stretching from the historic Iron-bound to the North Ward. </li></ul>&quot;For more than 300 years, Newarkers have looked to the Passaic River for their needs.&quot;   Sharon Adarlo  &quot;WestWard;  
  4. 4. Military Park is a 6-acre (24,000 m2) city park in downtown Newark, New Jersey. It is a nearly triangular park located between Park Place, Rector Street and Broad Street. From 1667, when the city was planned, until 1869 it was a training ground for soldiers. In 1869 it became the town commons. The New Jersey Historical Society and the Military Park Building are located across from the park as well as the The New Jersey Performing Arts center and the elegant PSE&G Building. The Cultural District houses the New Jersey Performing Arts Center (NJ PAC),  which has garnered national attention in its first thirteen seasons, serving as a model for programming, audience diversity, as well as educational initiatives.  Also, the NJ PAC has played a catalytic role in returning nightlife and economic activity to New Jersey 's largest urban community.
  5. 5. Newark in the past has been a large producer of gospel music and continues to produce well-known black artists. The Coast is being redeveloped to pay homage and recreate on a small scale an area with deep roots in African American music. The museum will be a collection of archives of &quot;jazz, blues, spirituals, hip-hop, rock 'n'roll, gospel, house music, and rhythm and blues&quot;. Help for the construction of the museum and the surrounding redevelopment is coming from the Smithsonian Institution, which has been working with the city. An &quot;Arts Park&quot; is also in the planning stages in addition to new housing, stores, a restaurant, nightclub, music studio and dance studio.In early plans for a third Newark Light Rail segment (connecting Penn Station and Newark Liberty), a stop was proposed for Lincoln Park/Symphony Hall on Mulberry Street and Camp Street.
  6. 6. Considered &quot;the most significant showcase for New Jersey’s talent,” our three stages provide attendees a venue to gather and enjoy outstanding, first-class entertainment – Jazz, Blues, Gospel, Positive Hip Hop and Contemporary R&B.   We will have Headliners from six different genres of entertainment hit the stage: Jazz, Gospel, Contemporary R&B, Blues, Comedy, and Hip Hop.  Food, arts, crafts, and commercial vendors complete this extraordinary weekend. This is a great opportunity to present your company and reap rewards well beyond the initial investment, aligning your company with an event that supports the moral and social standards of American Society .
  7. 7. This is also the launch pad for New Jersey’s own (New Jersze Got Now!) showcase. The goal of the New Jersze Got Now! showcase is to support the arts education of New Jersey’s residents and abroad while gaining  market share in New Jersey by way of branding the event into a progressing franchise.  The producers of the showcase have decided to expand its parameters by making it a multimedia event:  Both the participating artists as well as the EXPO will be  filmed.  Subsequently, they will create a webisode, featuring the participating artists’ preparation for the event as will as the event itself.  The benefits of this multimedia approach to the showcase as well as the Festival are two-fold.  One, the artists will be able to promote themselves and their music to an continuously expanding online community.  Sponsoring corporations will be able to cross-market their products or services to a wide demographic of decision makers .
  8. 8.     Looking back at the history of cities and towns, of metropolitan growth and urban development reveals important truths about their future. The fundamental tradition and promise of urban life is community, civility, and     citizenship, the common values that all human beings share. These include: the balance of rights and responsibilities; a feeling of belonging to a larger whole; the everyday courtesy that makes life safe, peaceful, and pleasant; the economic and social advancement that makes life secure, sufficient, and fulfilling.       The ideals can be represented best by the word, &quot;civilization,&quot; which comes from the same ancient root word as &quot;city.&quot; The timeless human goals of enabling families and communities to thrive are expressed fully through urban development.         Urban development,  in the finest sense of the term, involves preservation of what is already good, as well as creating new opportunities and possibilities. By extension, urban life, despite its many problems and failings during the past few centuries --from poverty and disease to violence and overcrowding --has been and continues to be the destiny and promise of global civilization. In the twenty-first century, urban development offers the world new hope for reaffirming eternal and universal bonds of humanity and nature.
  9. 9. To this end, The African American Music EXPO is dedicated to serving and enfranchising people in order to facilitate the process of developing New Jersey’s Urban Community.  We, the producers of the African American Music Festival, are cognizant of the problems as well as the possibilities within the urban community.  On the one hand, in many urban communities, we witness the bonds of humanity and nature undergoing severe challenges.  On the other hand, we are committed to playing a part in restoring accountability and balance to the urban community.  Furthermore, we desire to serve as its agents of change, promoting and enhancing prosperity as well as enhancing its quality of life. Our overall goal is to     initiate and build an awakening of the human spirit, as well as to enable economic equity, social civility, political citizenship, and environmental sustainability, for ourselves and our posterity.       For the first time in human history, a majority of the world's population is urbanized, living in cities, towns, and other urban environments. During the coming decades, the most rapid global population growth will be in the urban areas of the developed and developing world. The Newark Now Program, conjoined with The African American Music EXPO, can develop new entities that can apply intelligence and experience to generating effective solutions. The African American Music EXPO has joined a very select number of research and education centers around the city of Newark that are devoted to enhancing urban development.We are an organization committed to increasing the quality of life for the residents of Newark.
  10. 10. <ul><ul><li>Official Name of Opportunity or Event </li></ul></ul><ul><ul><li>The African American Music EXPO </li></ul></ul><ul><ul><ul><li>Deadline for Inclusion </li></ul></ul></ul><ul><ul><ul><li>12/1/2011 </li></ul></ul></ul><ul><ul><li>  </li></ul></ul><ul><ul><ul><li>Does the event or sponsorship support an environmental cause or opportunity? </li></ul></ul></ul><ul><ul><ul><li>Yes </li></ul></ul></ul><ul><ul><li>Opportunity Frequency </li></ul></ul><ul><ul><li>Multi-Year </li></ul></ul><ul><ul><li>Geographic Range </li></ul></ul><ul><ul><li>Single Market </li></ul></ul><ul><ul><li>Markets </li></ul></ul><ul><ul><li>New Jersey </li></ul></ul><ul><ul><li>Is There Reach Outside of the Selected Markets? </li></ul></ul><ul><ul><li>Yes </li></ul></ul><ul><ul><li>Explanation for market reach outside of selected markets </li></ul></ul><ul><ul><li>Advertisements will reach NY, NJ, and PA </li></ul></ul><ul><ul><li>Annual Budget of Opportunity or Event </li></ul></ul><ul><ul><li>$150,000.00 </li></ul></ul><ul><ul><li>Annual Marketing & Advertising Budget </li></ul></ul><ul><ul><li>$25,000.00 </li></ul></ul>
  11. 11. S ignage or Banner placement opportunities Banner at event    $500   250k Attendees Within 3 days Sponsor banner will be seen by event attendees     Event Program and Invitations $2000   Specify logo, listing, ad, etc. Logo on Invites and Ad in Program     Event Program Ad $2000 ( All digital event Ads are 1920x1080p )       Full Size Ad in Event Program   Identity on Staff T-Shirts $600   There are 9 available slot for company logo (4x6) inches) to be placed on staff T- shirts.  E vent Give Away Gift Bag $500 Your music  given away to 1000 festival attendee's      Sponsor the give-away-bag $3800 Banner size is  8' x'2.5' feet full color , full bleed 800 Invitations 250k Event Programs  in blu-tooth marketing efforts 250k Event Programs in blu-tooth marketing efforts T-shirts will be worn by staff and all affiliates of the African American Music Festival. 5000 Designer Matte color bags fill with 5000 Cds (1per bag) and any other promo you have banners will be placed at entrance and food courts Invitations will be sent to corporate market leaders in various industries. Event programs will also be included in our email marketing campaign T-shirts will be worn by all staff and affiliated staff members All Gifts will be pasted out at the entrance on our venue.
  13. 13. Let’s say, for example, your company  wants to advertise some particular goods to customers who the ability to purchase your product in this aggressive market saturated with competitors.       With the African American Music EXPO venues being located in Newark's prime shopping centre we can aggressively build Databases and promote rich media content  to requesting customers.  Customers can store your messages for later viewing, or resend your coupons to friends and family, producing the viral advertising effect.     If you are looking for an effective method to get your promotional message heard and get exposure for your goods and services with a minimum amount of efforts and a small initial investment, then our Blue-tooth Proximity Marketing solution is a great way to go. 
  14. 14. Advancements in mobile devices and digital signage, coupled with growing consumer acceptance of mobile marketing, are opening up great new opportunities for proximity marketing to take off in event marketing this year. 2010 was widely proclaimed as &quot;the year of mobile&quot; by industry watchers and by 2012, analysts predict that more than 50 percent of digital content will be accessed on mobile phones instead of computers. Proximity marketing exploits activities that consumers are already involved with — and enjoy — to offer retailers a new path to reach their audiences, affording a higher level of interactivity that didn’t exist before. Proximity marketing expands the scope of interactive marketing in public places — malls, food courts, cinemas, airports, etc. — to offer a more spontaneous and direct interaction. Think of it as taking location-based marketing to an even greater level of &quot;local,&quot; and being contextually relevant in absolute terms. Proximity marketing allows retailers to leverage their strengths and create an even more memorable interaction for consumers and, by extension, motivate return visits and increase ROI.
  15. 15. Blu-tooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing. The process of blu-tooth based proximity marketing involves setting up blu-tooth &quot;broadcasting&quot; equipment at a particular location and then sending information which can be text, images, audio or video to blu-tooth enabled devices within range of the broadcast server. Other standard data exchange formats such as Vcard can also be used. It used to be the case that due to security fears, or a desire to save battery life, many users keep their Blue-tooth devices in OFF mode, or ON but not set to be 'discoverable'. Because of this, often regions where Blue-tooth proximity marketing is in operation it is accompanied by advising via traditional media - such as posters, television screens or field marketing teams - suggesting people make their Blue-tooth handsets 'discoverable' in order to receive free content - this is often referred to as a &quot;Call-to-Action.&quot; A 'discoverable' blu-tooth device within range of the server is automatically sent a message asking if the user would like to receive the free content.
  16. 16. Current mobile phones usually have blu-tooth switched ON by default, and a majority of users now leave blu-tooth switched on for easy connection with car kits and headsets. Some implementations of blu-tooth proximity marketing require users to run Java applications on their phones to enable them to receive content. This has the advantage that only those who choose to will receive content. Others require no handset-side software. The diversity of mobile phones is huge. Screen sizes and supported file formats varies greatly. To obtain the optimal user experience with blu-tooth Marketing, the blu-tooth system must be able to automatically recognize phone models and deliver the proper content automatically.
  17. 17. App. Marketing at  The African American Music EXPO
  18. 18. In the past traditional advertising had been looked at as nothing more than an interruption in your viewing experience whether it be for television, magazines, newspapers or searching on the internet and receiving a gazillion pop-ups. There is a new type of advertising that provides a completely different twist and offers engaging entertainment that is educational as well as informational. This new medium is called ‘app-vertising’ and this proves to be the future of social application advertising in a huge way.     This is achieved with a functional blu-tooth and QR Code call - to - Action marketing program <ul><ul><li>Installation instructions </li></ul></ul><ul><ul><li>Sources for replacement parts and service </li></ul></ul><ul><ul><li>Directions to your business </li></ul></ul><ul><ul><li>The process for hiring your professional services </li></ul></ul><ul><ul><li>Valuable coupons and special offers </li></ul></ul><ul><ul><li>Recommendations for complementary products and services </li></ul></ul><ul><ul><li>Free mp3 downloads </li></ul></ul><ul><ul><li>Customer feedback forms </li></ul></ul>
  19. 19. Unlike traditional advertising, proximity marketing is done in real-time; retailers can manage and measure their campaigns immediately.     Proximity-based means that consumers will be engaged through their mobile devices within a defined range (300 ft max. radius), so it is ideal for  locations with pass-by-foot traffic.     Blue-tooth-signal based means that companies can send information to consumers who are already primed and willing to receive content, i.e., coupons, videos, movies and music in rich detail to anyone within that range, at no cost to the recipient because there is no interaction through mobile carriers.     It is inexpensive as companies avoid having to pay carriers to deliver their marketing messages, and they can simultaneously gather customer data that no one else can.   It is effective by identifying and messaging thousands of phones in a matter of hours.
  20. 20. Corporate Sponsor Level <ul><li>Your sponsorship will provide you with high visibility among the attendees of  the EXPO. Your exposure will include the states of New York, New Jersey, Pennsylvania, Connecticut, and Delaware. Promotional coverage of this event also  will provide the opportunity for you to reach your intended demographic, for premium exposure. As a sponsor, your business will be promoted in a wide variety of outlets, including a live radio simulcast at the festival as well as extensive print media throughout the states listed above. In addition to this, your business will be in our program with an ad and/or article, depending on your level of sponsorship.  This will  enable you to display your logo on promotional materials / banners, and provide you marketing space at the event. You will also receive complimentary tickets to the VIP Canopy, where you will be able to  meet and mingle with the performers, relax, and enjoy food and beverages while listening to the music on the main stage. Also, you will receive a special gift package in appreciation of your participation. Finally, you will enjoy a full array of entertainment opportunities including great refreshments. </li></ul>
  21. 21. We invite you to become a sponsor and ask you to please review the different packages, which we are offering.  Also included is a form for you to return with your commitment. There are four levels of sponsorship: Title, Platinum, Gold, and Silver. Each level is explained in detail in the Table, listed below. Please join us by sponsoring and participating in the African- American Music EXPO! Let's make beautiful music together by showcasing your goods and services at our high profile, high traffic Newark, NJ event. If you have questions, please contact Yasheen .S. Vickers (cell) 646-397-2617 or email (   View Media Kit