2010 Social Media for Animal Shelters & Rescues


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Animal Shelters & Rescues: How to be a social networking pro using the power of Facebook & Twitter

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2010 Social Media for Animal Shelters & Rescues

  1. 1. Dreaming of being a social networking pro…
  2. 2. Be a Social Networking Pro: Using the power of Facebook & Twitter
  3. 3. What are Facebook Pages
  4. 4. What are Facebook Applications
  5. 5. What is Twitter
  6. 6. Twitter can help you…
  7. 7. Social Networking: Why you should… and How
  8. 8. Each week on facebook
  9. 9. REASON #3
  10. 10. REASON #2 <ul><li>over 400 million active users in 2010 (had 20 million in 2007, 100 million in 2009) </li></ul><ul><li>50% of log on in any given day </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>People spend </li></ul><ul><li>500 billion </li></ul><ul><li>minutes </li></ul><ul><li>on Facebook </li></ul><ul><li>every month </li></ul>
  11. 11. Reason #1 <ul><li>Four out of five US online adults </li></ul><ul><li>50% of adults ages 35 to 44 </li></ul><ul><li>38% of adults ages 45 to 54 </li></ul><ul><li>26% of adults ages 55+ </li></ul><ul><li>Source: North American Technographics Interactive Marketing Online Survey, Q2 2009 </li></ul>Who uses social networking at least once a month?
  12. 12. How to put your organization on Facebook
  13. 13. <ul><li>3. </li></ul>1. (pets) 2. (nonprofit)
  14. 14. Profiles vs. Pages <ul><li>5,000 friend limit </li></ul><ul><li>Each friend must be “approved” with a click </li></ul><ul><li>You can like and comment on other pages & profiles </li></ul><ul><li>You can send and receive messages </li></ul><ul><li>Facebook username URL right away </li></ul><ul><li>You can get tagged in photos, notes, videos </li></ul><ul><li>Depending on your name, profiles might come up first when people search </li></ul><ul><li>Unlimited fans/likes </li></ul><ul><li>Anyone can “like” your page, no screening </li></ul><ul><li>You can NOT like or comment as the page </li></ul><ul><li>You cannot send messages as “your page” </li></ul><ul><li>Facebook username URL after 25 fans </li></ul><ul><li>You can’t get tagged in photos, notes, videos </li></ul><ul><li>Pages get indexed by Google (choose your page name carefully!) </li></ul>
  15. 15. vs. Groups (and what’s a Community Page?) <ul><li>You can “message” (like email) your entire group, and it goes into their “Messages” Inbox (vs. into the Updates folder) as long as you have less than 5,000 members </li></ul><ul><li>Can be public or require administrator approval for members to join - or even private and by invitation only. </li></ul><ul><li>You can remove or block Group members </li></ul><ul><li>Group’s Administrator (personal profile) is visible to all group members </li></ul><ul><li>Posts on the group page are “from” you personally </li></ul><ul><li>Introduced April 19, 2010 </li></ul><ul><li>Similar to business or nonprofit pages but… </li></ul><ul><li>“ Related” posts automatically show up on wall, you cannot control them </li></ul><ul><li>Comes up when people are filling out their profiles and typing in their interests on their “info” tab </li></ul><ul><li>Most don’t come up in searches </li></ul><ul><li>You can suggest official website if your community name is taken </li></ul>
  16. 16. Choose carefully… and monitor your page! *There are no email notifications from Pages. *Supposedly if you use a Profile for a “business”, your Profile may be deleted by Facebook *Consider using SocialSafe backup
  17. 17. Page Start
  18. 18. Page done
  19. 19. Time Saving Tips <ul><li>Scan your group, page & application requests, accept the ones you want, then on the upper right click “Ignore All” </li></ul><ul><li>Restrict who can post on your wall: Profile: Account >Privacy Settings > Customize Settings> uncheck “ Friends can post on my Wall” Pages: Edit page > Wall Settings </li></ul>
  20. 20. Twitter - Get Started <ul><li>Pick a good name: Twitter names are becoming like URL ’s were in the early years of the Internet. (Don ’t use underscores_ when you ’r e creating a user name. Not only does it look amateurish but a number of spammers have hacked into Twitter that way. You don ’t want to look like a spammer. </li></ul><ul><li>Have a Bio. (“Settings” > “Profile”) A recent Harvard Business Review study showed that 82% of unsuccessful Twitter accounts have little or no bio information. 160 character limit! </li></ul><ul><li>Start following people. All this means is that you sign up to receive their messages (tweets) and you can message them back. If you follow them, they will most likely follow you. </li></ul><ul><li>Thank people when they follow you! </li></ul><ul><li>Be interactive : send out messages (tweets). Ask and answer questions and give value to the community. You don't have to say anything profound - just relevant. </li></ul>
  21. 21. Tweeting Tips <ul><li>Update more than once a day, but less than 15 times a day. </li></ul><ul><li>Always reply to the @reply responses on Twitter. It is someone talking directly to you, your replies to them @username will show up in their sidebar. </li></ul><ul><li>If you don’t have the time to post on both Twitter and Facebook, you can link the two… Have all your Facebook updates appear on Twitter facebook.com/twitter/ Have all your Twitter updates appear on Facebook http://apps.facebook.com/smarttwitterpages/ </li></ul><ul><li>Use Twitter a Critter for one-click Tweeting of any pet on AdoptaPet.com! </li></ul><ul><li>Follow Abbie the Executive Director of AdoptaPet.com at twitter.com/TweetACritter </li></ul>
  23. 23. 1. Define your goals <ul><li>Increase adoptions? </li></ul><ul><li>Attract volunteers? </li></ul><ul><li>Raise donations? </li></ul><ul><li>Publicize events? </li></ul><ul><li>Improve public image? </li></ul><ul><li>Increase community awareness of…? </li></ul>
  24. 24. 2. Make a plan
  25. 25. 3. Share your pets
  26. 26. 4. Public Relations <ul><li>4. </li></ul><ul><li>Post photos of your location, staff, events, volunteers </li></ul><ul><li>Share success stories: fundraising, adoptions, press </li></ul><ul><li>Monthly or yearly summary reports/updates </li></ul>
  27. 27. 5. Be personal and act like a person <ul><li>Speak like yourself, conversationally, informal </li></ul><ul><li>Give your online presence a name - a real person’s name, or a create a “spokespet” </li></ul>
  28. 28. 6. Contribute in a meaningful way <ul><li>Don’t promote yourself in every post </li></ul><ul><li>Consider what is relevant to your community </li></ul><ul><li>Win friends by promoting other people’s content if it interests you </li></ul>
  29. 29. <ul><li>7. Loyalty Building </li></ul><ul><li>Acknowledge when others mention you - can be as simple as clicking “like” or @ thanks </li></ul><ul><li>Keep your friends, fans & followers up to speed, even share news with them 1st </li></ul><ul><li>Ask for comments, ideas, even criticism - thank people for their input & respond quickly </li></ul><ul><li>Let people know who the staff & volunteers are in your organization </li></ul><ul><li>Share positive feedback (like happy adoption letters) </li></ul>6.
  30. 30. 8. Cusomter Service 8. <ul><li>ALWAYS be helpful & courteous. </li></ul><ul><li>See criticism as an opportunity - don’t delete, it will just make it worse. </li></ul><ul><li>Address complaints by offering to talk to them on the phone or in person. Tone is often misunderstood online. </li></ul><ul><li>Be honest, and polite. </li></ul><ul><li>Every friend & follower is a potential adopter, donor, volunteer. </li></ul><ul><li>Word of mouth is the most effective publicity, be it positive or negative. </li></ul>
  31. 31. 9. Collaborate 9.
  32. 32. 10. start small
  33. 33. Summary of 10 Keys to Success <ul><li>Define your goals </li></ul><ul><li>Make a plan </li></ul><ul><li>Share your content </li></ul><ul><li>Public Relations </li></ul><ul><li>Act like a person </li></ul><ul><li>Contribute in a meaningful way </li></ul><ul><li>Loyalty Building </li></ul><ul><li>Customer Service </li></ul><ul><li>Collaborate </li></ul><ul><li>Start small </li></ul>
  34. 34. Ask for help if you need it
  35. 35. Social Media is not free <ul><li>Resources required may include time and funding for: </li></ul><ul><li>Training staff or volunteers </li></ul><ul><li>Creating content </li></ul><ul><li>Monitoring content </li></ul>
  36. 36. Thank you! Jennifer Warner Director of Shelter Outreach [email_address] www.facebook.com/adoptapetcom