Tamás Ács - How to measure online advertising

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Tamás Ács - How to measure online advertising

  1. 1. Using clickthrough rate … How to measure online advertising?
  2. 2. Is it sufficient? Certainly not. Clickthrough rate... … . talks only about small share of internet users … . cannot determine the impact online advertising has on branding … . is not comparable to any other media metrics
  3. 3. Then what is the proper measure for the total media mix ?
  4. 4. How to verify the impact of online campaigns within the total media mix (Dopad online reklamní kampaně v rámci media mixu) Tamás Ács, Product Manager Konferenční centrum U Hájků, Praha 25. října 2011, 14:30 KONFERENCE WEBTOP100

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