Making Sense of Accessibility     Char James-Tanny | Accessibility Advocate | JTF Associates, Inc. | char@jtfassociates.co...
About Adobe     Founded in December 1982                                   74 Offices in 43 Countries     $4.2 billion ...
Your Webinar Host      Maxwell Hoffmann            Adobe Product Evangelist, Tech Comm Suite            Former Product ...
Your Webinar Guest Speaker      Char James-Tanny            More than thirty years of experience in tech comm          ...
Copyright 2012 JTF Associates, Inc.   @charjtf / @helpstuff   5
People with disabilities constitute the    nations largest minority group, and the    only group any of us can become a   ...
Copyright 2011 The AbleGamers Foundation. Used with permission.Copyright 2012 JTF Associates, Inc.         @charjtf / @hel...
Alex E. Proimos. http://www.flickr.com/photos/proimos/4199675334/Copyright 2012 JTF Associates, Inc.       @charjtf / @hel...
Myths        May Michaely. http://www.flickr.com/photos/maymichaely/3126604121/Copyright 2012 JTF Associates, Inc.        ...
People who are disabled don’t use       the Internet. Or work as       programmers. Or as astronomers.                    ...
You must create a text-only version       of your website for screen readersCopyright 2012 JTF Associates, Inc.   @charjtf...
Accessible websites are uglyCopyright 2012 JTF Associates, Inc.   @charjtf / @helpstuff   12
No, they’re not!Copyright 2012 JTF Associates, Inc.   @charjtf / @helpstuff   13
Sometimes they’re really coolCopyright 2012 JTF Associates, Inc.   @charjtf / @helpstuff   14
People who are disabled don’t play       games           Copyright 2011-2012. The AbleGamers Foundation. Used with permiss...
People who are colorblind can’t see       colors           From Vision Simulator (http://webexhibits.org/causesofcolor/2.h...
It’s OK to touch a guide dogSini Merikallio.http://www.flickr.com/photos/smerikal/5555789969/                             ...
People who can’t use a mouse or       keyboard don’t use computers.       (@SteveBuell)                                   ...
We don’t have any disabled       customers                                      Glenda Watson Hyatt,                      ...
Accessibility is free. (@nethermind)       No, it’s really expensive. (@redcrew)Michael Francis McCarthy. http://www.flick...
If the page passes an HTML       validator, it’s accessibleCopyright 2012 JTF Associates, Inc.   @charjtf / @helpstuff   21
If the page works with a screen       reader, it’s accessible. (@SteveBuell)Copyright 2012 JTF Associates, Inc.   @charjtf...
Standards                                      CSS                  HTMLCopyright 2012 JTF Associates, Inc.         @charj...
Types of Disabilities       • Vision       • Hearing       • Speech       • Physical/Motor       • Learning       • Psychi...
Qualifying Disabilities         When they occur         How they occur         How long they lastCopyright 2012 JTF Ass...
In countries with life expectancies over 70years of age, people spend on averageabout 8 years, or 11.5 per cent of their l...
Benefits of Accessible Documents       and Web PagesCopyright 2012 JTF Associates, Inc.   @charjtf / @helpstuff   27
“Web accessibility is not a       legal issue. It’s an equal       opportunity issue.”             Rakesh Babu, quoted in ...
Laws      kcp4911. http://www.flickr.com/photos/29712230@N08/2861478881/Copyright 2012 JTF Associates, Inc.               ...
Don Baird. http://www.flickr.com/photos/old-curmudgeon/2298969471/Copyright 2012 JTF Associates, Inc.      @charjtf / @hel...
Available Solutions  Screen readers                      Hyperlink indicators  Zoom (magnify)                      CAR...
Resources         Visit “Bits, Bytes, and Words” at JTF              Associates for list of resources from today’s       ...
Upcoming Adobe TechComm Webinars      Char James-Tanny            Part II: Creating an Accessible Layout – Tips to make ...
Questions and Answers© 2012 Adobe Systems Incorporated. All Rights Reserved.   34
Contact Information Information Char James-Tanny                                         LinkedIn   charjtf User Assistanc...
Making Sense of Accessibility
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Making Sense of Accessibility

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How can you make your content reach a wider audience, including the disabled?

People who reach life expectancy can look forward to be classified as disabled for about 11% of their lifetime. People with disabilities constitute the nation's (USA) largest minority group, the only one which any of us can join at any time. People with disabilities constitute about 15% of the population.

Making content more accessible to people with a variety of disabilities ranges from appearance (font size and color) to navigation aids. This slide deck summarizes Char James-Tanney's presentation with Adobe on June 19, 2012, in which she showed many compelling business reasons for reaching the disabled, in addition to the fact that it is "the right thing to do."

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Making Sense of Accessibility

  1. 1. Making Sense of Accessibility Char James-Tanny | Accessibility Advocate | JTF Associates, Inc. | char@jtfassociates.com Maxwell Hoffmann | Adobe Product Evangelist | Twitter @maxwellhoffmann | mhoffman@adobe.com© 2012 Adobe Systems Incorporated. All Rights Reserved. 1
  2. 2. About Adobe  Founded in December 1982  74 Offices in 43 Countries  $4.2 billion in revenue in FY2011  Corporate Headquarters in San Jose, California  More than 10,000 employees  Adobe donates a minimum of 1% of net income to philanthropy We simplify complicated, inefficient, and expensive workflows. We enable more engaging, compelling content. We drive greater return from digital media and marketing investments.© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  3. 3. Your Webinar Host  Maxwell Hoffmann  Adobe Product Evangelist, Tech Comm Suite  Former Product Manager and Sales Training Director for Frame Technology  15 years in translation industry, working on “whatever documents walked through the door”  Trained over 1,200 people in hands-on, scalable publishing solutions© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  4. 4. Your Webinar Guest Speaker  Char James-Tanny  More than thirty years of experience in tech comm  Frequently speaks about accessibility, Help authoring concepts, social media, web standards  Primary coordinator for the Boston Accessibility Conference  Microsoft MVP since 2002© 2012 Adobe Systems Incorporated. All Rights Reserved. 4
  5. 5. Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 5
  6. 6. People with disabilities constitute the nations largest minority group, and the only group any of us can become a member of at any time. Disability Funders Network – Disability Stats and Facts (http://www.disabilityfunders.org/disability-stats- and-facts)Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 6
  7. 7. Copyright 2011 The AbleGamers Foundation. Used with permission.Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 7
  8. 8. Alex E. Proimos. http://www.flickr.com/photos/proimos/4199675334/Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 8
  9. 9. Myths May Michaely. http://www.flickr.com/photos/maymichaely/3126604121/Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 9
  10. 10. People who are disabled don’t use the Internet. Or work as programmers. Or as astronomers. Sina Bahram. Photo by Jennison Ascuncion. Michael Francis McCarthy. Photo by William Lawrence. http://www.flickr.com/ph otos/sagamiono/482791 9176/.Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 10
  11. 11. You must create a text-only version of your website for screen readersCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 11
  12. 12. Accessible websites are uglyCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 12
  13. 13. No, they’re not!Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 13
  14. 14. Sometimes they’re really coolCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 14
  15. 15. People who are disabled don’t play games Copyright 2011-2012. The AbleGamers Foundation. Used with permission.Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 15
  16. 16. People who are colorblind can’t see colors From Vision Simulator (http://webexhibits.org/causesofcolor/2.html).Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 16
  17. 17. It’s OK to touch a guide dogSini Merikallio.http://www.flickr.com/photos/smerikal/5555789969/ Photo by Char James-Tanny Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 17
  18. 18. People who can’t use a mouse or keyboard don’t use computers. (@SteveBuell) Photo by Char James-Tanny.Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 18
  19. 19. We don’t have any disabled customers Glenda Watson Hyatt, http://www.doitmyselfblog. com/2010/the-ipad-as-an- Photo by Char James-Tanny. affordable-communicator- initial-review/Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 19
  20. 20. Accessibility is free. (@nethermind) No, it’s really expensive. (@redcrew)Michael Francis McCarthy. http://www.flickr.com/photos/sagamiono/4827919176/.Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 20
  21. 21. If the page passes an HTML validator, it’s accessibleCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 21
  22. 22. If the page works with a screen reader, it’s accessible. (@SteveBuell)Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 22
  23. 23. Standards CSS HTMLCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 23
  24. 24. Types of Disabilities • Vision • Hearing • Speech • Physical/Motor • Learning • Psychiatric • Cognitive • IntellectualCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 24
  25. 25. Qualifying Disabilities  When they occur  How they occur  How long they lastCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 25
  26. 26. In countries with life expectancies over 70years of age, people spend on averageabout 8 years, or 11.5 per cent of their lifespan, living with disabilities. Disabled World – World Facts and Statistics on Disabilities and Disability Issues: http://www.disabled- world.com/disability/statistics/#ixzz1wM3G3pdgCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 26
  27. 27. Benefits of Accessible Documents and Web PagesCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 27
  28. 28. “Web accessibility is not a legal issue. It’s an equal opportunity issue.” Rakesh Babu, quoted in To The Blind, The Internet Isn’t Always So User-FriendlyCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 28
  29. 29. Laws kcp4911. http://www.flickr.com/photos/29712230@N08/2861478881/Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 29
  30. 30. Don Baird. http://www.flickr.com/photos/old-curmudgeon/2298969471/Copyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 30
  31. 31. Available Solutions  Screen readers  Hyperlink indicators  Zoom (magnify)  CART  Larger fonts  Captions, transcripts,  Color contrast audio descriptions  “Skip” links  Plain language  Speech recognition  Keyboard access  Heading tags  Usability testing (sequential)  Browser extensions / pluginsCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 31
  32. 32. Resources  Visit “Bits, Bytes, and Words” at JTF Associates for list of resources from today’s webinarCopyright 2012 JTF Associates, Inc. @charjtf / @helpstuff 32
  33. 33. Upcoming Adobe TechComm Webinars  Char James-Tanny  Part II: Creating an Accessible Layout – Tips to make documents more accessible (structure, colors, fonts, more) (17 July, 10-11 AM PST)  Part III: Developing Accessible Content – Tips on grammar, paragraph, and sentence length, alternate text, and more (31 July, 10-11 AM PST)  Getting Real: Electronic Documents for the Field, 21 June, Joe Golner  Future of TechComm series: Designing technical documentation for tablets 26 June, Ellis Pratt, Cherryleaf  Content Scenarios for Exploring New Information Products, 27 June, Joe Golner  Find Out How to Write XSLT Statements for XML to XML Transformations in a 5-part eSeminars Series, 28 June to 19 July, Tom Aldous© 2012 Adobe Systems Incorporated. All Rights Reserved. 33
  34. 34. Questions and Answers© 2012 Adobe Systems Incorporated. All Rights Reserved. 34
  35. 35. Contact Information Information Char James-Tanny LinkedIn charjtf User Assistance Advocate Email char@jtfassociates.com JTF Associates, Inc. Web www.jtfassociates.com Twitter @charjtf / @helpstuff Maxwell Hoffmann Blog blogs.adobe.com/techcomm Adobe Systems, Inc. Blog blogs.adobe.com/mbhoffmann Product Evangelist Twitter twitter.com/maxwellhoffmann Twitter twitter.com/AdobeTCS Email n mhoffma @adobe.com Web www.adobe.com LinkedIn www.linkedin.com/in/maxwellhoffmann Facebook As maxwell.hoffmann1 Facebook As Adobe Technical Communication Professionals Group Calendar of upcoming eSeminars: http://adobe.ly/xdzOYa Previously recorded eSeminars: http://adobe.ly/qo3pzc© 2012 Adobe Systems Incorporated. All Rights Reserved. 35

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