Adobe DaySTC Summit 2013Mark Lewis
Tech Writer, Content Strategist, DITA EducatorSTC Summit 2012 – 2013 Track Manager– Content Strategy and DesignPast Co-Cha...
It’s about metricswhite papersdiscussionswebinar recordingsThought leaders
DITA 101 2nd edition“Fundamentals of DITA forAuthors and Managers”By the Rockley Groupwith Mark Lewis For sale at LuLu.com
Managing Enterprise Content: AUnified Content Strategy2nd editionBy Ann Rockley& Charles Cooper For sale at Amazon.com
Book & SpreadsheetsPublished byThe Rockley Group
Society for Technical Communication (STC)Content Strategy, Information Architecture, ROI & Business Value are hot topics.C...
 Traditional metrics Tour de new Metrics Metrics for project successAgendacontentreuseEmphasis onXML
Cost of a page**Lasecke, Joyce. “Stop Guesstimating, Start Estimating. In Intercom, February2006 issue, Society for Techni...
Cost of a Project“Project plan with all: research, development, review, production, publishing, project management, ...
The measure of an author or authoringteam Pages per month Pages per publication Publications per monthMore isbetterNo r...
Just enough DITA Task Procedures, How To Concept Descriptions, Overviews, Definitions Reference API, SDK
Cost of aDITA Task TopicTopic-level
Cost of aDITA Task Topic Topic1Topic2Topic3ReferencedTopicSim ProductsWriting forReuse factor
Cost of aDITA Task Topic
Similar Products
Content Components –More GranularComponent-level
Content ComponentsMeasure of an author Topic1Topic2Topic3ReferencedComponent# of pagesvs. amount ofreusablecontent
 Perceived value of documentation as a percentageof the price of the product Cost of documentation as a percentage of R&...
 “Measuring Productivity” STC Intercom mag By Pam Swanwick and Juliet Wells Leckenby (# topics or pages) × (complexit...
 “Developing Metrics to Justify Resources” CIDM Newsletter By Don Rohmer and Archana Maheshwari Projecting future need...
*Keith Schingili Roberts
*Keith Schingili Roberts
 text
 text
 Who are the players? Executives and stakeholders Product managers Project managers Engineers, QA SMEs What info do...
 cost of a topic / effort topic types Task Concept Reference cost of project
 cost of project accurate estimate
WithoutReuseWithReuse
Corporate GoalsMain categories:Increase revenueReduce costsProcess improvement and automationRisk mitigationHandout
Reduce costsReduce development costReduce translation costReduce call center costReduce product returnsProcess improvement...
Increase revenueSales teamImprove prospect engagementMore accurate informationFaster and easier access to informationReduc...
Percent reuseTopic1Topic2Topic3ReferencedComponent
WithoutReuseWithReuseReduced time to marketProject-level
 Show alignment of contentstrategy to corporate goals Prove support of corporate goals Support executives and they’llsu...
Mark Lewismlewis@quark.commlewis@ditametrics.com
Book & SpreadsheetsPublished byThe Rockley Group
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
#STC13 ADOBE DAY: Metrics for the Content Carpenter
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#STC13 ADOBE DAY: Metrics for the Content Carpenter

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"Adobe Day" presenter, Mark Lewis, contrasts traditional productivity (pages per day) metrics with new metrics and metrics critical to project success. His research reveals how to determine the true cost of a DITA task or topic, and also how that cost is reduced over time with constant re-use. Many concepts shared may be found in Mark's new book (published by the Rockley Group): "DITA Metrics 101: The Business Case for XML and Intelligent Content".

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#STC13 ADOBE DAY: Metrics for the Content Carpenter

  1. 1. Adobe DaySTC Summit 2013Mark Lewis
  2. 2. Tech Writer, Content Strategist, DITA EducatorSTC Summit 2012 – 2013 Track Manager– Content Strategy and DesignPast Co-Chair:Oasis DITA for the Web SCManager:DITA Metrics group on Linked In
  3. 3. It’s about metricswhite papersdiscussionswebinar recordingsThought leaders
  4. 4. DITA 101 2nd edition“Fundamentals of DITA forAuthors and Managers”By the Rockley Groupwith Mark Lewis For sale at LuLu.com
  5. 5. Managing Enterprise Content: AUnified Content Strategy2nd editionBy Ann Rockley& Charles Cooper For sale at Amazon.com
  6. 6. Book & SpreadsheetsPublished byThe Rockley Group
  7. 7. Society for Technical Communication (STC)Content Strategy, Information Architecture, ROI & Business Value are hot topics.Content Strategy applies to the Enterprise not justTech Pubs.Enterprise Content Strategy
  8. 8.  Traditional metrics Tour de new Metrics Metrics for project successAgendacontentreuseEmphasis onXML
  9. 9. Cost of a page**Lasecke, Joyce. “Stop Guesstimating, Start Estimating. In Intercom, February2006 issue, Society for Technical Communication
  10. 10. Cost of a Project“Project plan with all: research, development, review, production, publishing, project management, training tasks, etc. associated with the project.”No reuse
  11. 11. The measure of an author or authoringteam Pages per month Pages per publication Publications per monthMore isbetterNo reuse
  12. 12. Just enough DITA Task Procedures, How To Concept Descriptions, Overviews, Definitions Reference API, SDK
  13. 13. Cost of aDITA Task TopicTopic-level
  14. 14. Cost of aDITA Task Topic Topic1Topic2Topic3ReferencedTopicSim ProductsWriting forReuse factor
  15. 15. Cost of aDITA Task Topic
  16. 16. Similar Products
  17. 17. Content Components –More GranularComponent-level
  18. 18. Content ComponentsMeasure of an author Topic1Topic2Topic3ReferencedComponent# of pagesvs. amount ofreusablecontent
  19. 19.  Perceived value of documentation as a percentageof the price of the product Cost of documentation as a percentage of R&D Mark Hoeber: GA: “what does a metric really mean” # page views per visit Be careful of “metrics in isolation”
  20. 20.  “Measuring Productivity” STC Intercom mag By Pam Swanwick and Juliet Wells Leckenby (# topics or pages) × (complexity of deliverable) ×(% of change) + (% time spent on special projects) ×(job grade)
  21. 21.  “Developing Metrics to Justify Resources” CIDM Newsletter By Don Rohmer and Archana Maheshwari Projecting future needs Compared to industry standards “5 writers did the work of (industry standard) 6.4writers”
  22. 22. *Keith Schingili Roberts
  23. 23. *Keith Schingili Roberts
  24. 24.  text
  25. 25.  text
  26. 26.  Who are the players? Executives and stakeholders Product managers Project managers Engineers, QA SMEs What info do they need to get their job done? If you help them succeed, they’ll help you Ensure project success, defeat the dragonSupportothers andthey’llsupport youintersect
  27. 27.  cost of a topic / effort topic types Task Concept Reference cost of project
  28. 28.  cost of project accurate estimate
  29. 29. WithoutReuseWithReuse
  30. 30. Corporate GoalsMain categories:Increase revenueReduce costsProcess improvement and automationRisk mitigationHandout
  31. 31. Reduce costsReduce development costReduce translation costReduce call center costReduce product returnsProcess improvement and automationReuse of honed processesRisk mitigationIncrease qualityImprove governanceMinimize branding damageShown CS toExecDid youknow corpgoals?Stories?Resistance?
  32. 32. Increase revenueSales teamImprove prospect engagementMore accurate informationFaster and easier access to informationReduce learning timeShorten sales cyclesReduce time to marketFor local productsFor translated productsImprove brandingSmartphonecatch upAll
  33. 33. Percent reuseTopic1Topic2Topic3ReferencedComponent
  34. 34. WithoutReuseWithReuseReduced time to marketProject-level
  35. 35.  Show alignment of contentstrategy to corporate goals Prove support of corporate goals Support executives and they’llsupport youSupportexecutivesand they’llsupport youAligning CS& CG
  36. 36. Mark Lewismlewis@quark.commlewis@ditametrics.com
  37. 37. Book & SpreadsheetsPublished byThe Rockley Group

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