Best practices with Business Catalyst - Brett Stockley & Matt O'Malley

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Best practices with Business Catalyst - Brett Stockley & Matt O'Malley

  1. 1. Heading goes hereWho are Pretty Pollution?
  2. 2. We doHeading goes here• Branding• Design• Digital• Marketing• Adobe Business Catalyst
  3. 3. BC Services hereHeading goes• Consulting to Business Catalyst Partners• BC Partner Support• BC Partner Training• Project work• Implementing custom BC development solutions
  4. 4. Some FundamentalsHeading goes here• The User Experience• Search Engine Ranking• Social Media Integration• Email Marketing• Mobile Device Support
  5. 5. Heading one goes hereUser Experience: Heading goes here• Exceptional product images Intro text here lorem ispum dolor• Interactive product slider ipsum dolor semit dos nider del rio Lorem• “Checkout” Call to action ipsum dolor semit dos nider del rio Lorem• Shrink the page technique• Simple checkout process• Overlay promotions
  6. 6. Infinite ScrollHeading one goes hereor Heading goes here Intro text here lorem ispum dolorLoad and Scroll ipsum dolor semit dos nider del rio Lorem Lorem ipsum dolor semit dos nider del rio• General Product Catalogs –It’s how I like to shop when Idon’t know what I’m shoppingfor.
  7. 7. More Fundamentals here Heading goes• Think about what the customer needs• Regular Brainstorming with your client will lead to: i) confidence ii) more work• Proven ROI is important• Polish websites, it’s the little things that count• 2 x 1 hour internal power meetings. What a difference they make
  8. 8. Heading one goes hereSome Seo basics Heading goes here• A few basics, some things we’re Intro text here lorem ispum dolorliking right now Lorem ipsum dolor semit dos nider del rio• Product Keywords high in page Lorem ipsum dolor semit dos nider del rio• Footer menu• Ph number in text• Multi-national site best hostingpractices
  9. 9. Keyword landing pages Heading one goes here• If you choose non-competitive keyword phrases this might help get you a leg up• URL – Meta – H1 – H2 – Paragraph – List – Link to catalogs – images with Alt tags Heading goes here• 301 redirects are critical when here lorem a website Intro text redesigning ispum dolor• SEO homework for your client Lorem ipsum dolor semit dos nider del rio Lorem ipsum dolor semit dos nider del rio
  10. 10. Heading one goes hereDynamic content Heading goes hereon home page text heredolor semit dos nider del rio Intro Lorem ipsum lorem ispum dolor Lorem ipsum dolor semit dos nider del rio• Social Media Integration• SEO homework for yourclient
  11. 11. Heading one goes here Heading goes hereProduct Review Intro text here lorem ispum dolor Lorem ipsum dolor semit dos nider del rio• Don’t filter comments Lorem ipsum dolor semit dos nider del rio
  12. 12. Heading one goes here Heading goes hereFacebook Reveal Intro text here lorem ispum doloron facebookLorem ipsum dolor semit dos nider del rio apps Lorem ipsum dolor semit dos nider del rio• What is it• What does it mean for you
  13. 13. Facebook Reveal on one goes here Headingwebpages Heading goes here Intro text here lorem ispum dolor• Staying abreast of new trends dolor semit dos nider del rio Lorem ipsum• How cool would itLorem ipsum dolor semit dos nider del rio be to allow access tocertain product calalogs if customer LIKEDyour FB page• Like us on facebook for access to specialproducts, downloads, and free content etc• BC please embrace this and lead
  14. 14. Basic API tweaks for here day Heading goes every• UTR – BC password fix• PWMG – Customer Satisfaction surveys
  15. 15. Questions?Heading goes here

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