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The Top 10 Most Socially Marketable Tennis Athletes

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Marketers considering sports-related endorsements could use the social clout of athletes as a key selection criteria for sponsorship opportunities, according to Adobe Digital Index (ADI), which just released its Wimbledon 2015 analysis.

Published in: Sports, Marketing, Social Media
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The Top 10 Most Socially Marketable Tennis Athletes

  1. TOP 10 MOST SOCIALLY MARKETABLE TENNIS ATHLETES
  2. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo KEI NISHIKORI : Japan DIGITAL INDEX RANK Social mentions: 10th Twitter followers: 11th Facebook page likes: 10th Instagram followers: 19th International reach: 11th Positive sentiment: 2nd Social fan following: 12th Nearly 1 million fans (Instagram, Facebook, Twitter) + 10
  3. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo CAROLINE WOZNIACKI : Denmark DIGITAL INDEX RANK Social mentions: 13th Twitter followers: 7th Facebook page likes: 8th Instagram followers: 6th International reach: 10th Positive sentiment: 5th Social fan following: 8th 2.5 million fans (Instagram, Facebook, Twitter) 9 +
  4. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo ANA IVANOVIC : Serbia DIGITAL INDEX RANK Social mentions: 9th Twitter followers: 9th Facebook page likes: 6th Instagram followers: 14th International reach: 8th Positive sentiment: 10th Social fan following: 7th 3.8+ million fans (Instagram, Facebook, Twitter) 8 +
  5. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo STAN WAWRINKA : Switzerland DIGITAL INDEX RANK Social mentions: 4th Twitter followers: 10th Facebook page likes: 11th Instagram followers: 9th International reach: 5th Positive sentiment: 3rd Social fan following: 10th 1 million+ fans (Instagram, Facebook, Twitter) 7 +
  6. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo MARIA SHARAPOVA : Russia DIGITAL INDEX RANK Social mentions: 8th Twitter followers: 6th Facebook page likes: 3rd Instagram followers: 5th International reach: 7th Positive sentiment: 17th Social fan following: 3rd 16 million+ fans (Instagram, Facebook, Twitter) 6 +
  7. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo ANDY MURRAY : Great Britain DIGITAL INDEX RANK Social mentions: 5th Twitter followers: 4th Facebook page likes: 5th Instagram followers: 7th International reach: 6th Positive sentiment: 13th Social fan following: 6th 6 million+ fans (Instagram, Facebook, Twitter) 5 +
  8. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo ROGER FEDERER : Switerzland DIGITAL INDEX RANK Social mentions: 6th Twitter followers: 5th Facebook page likes: 2nd Instagram followers: 3rd International reach: 4th Positive sentiment: 12th Social fan following: 2nd 17 million+ fans (Instagram, Facebook, Twitter) 4 +
  9. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo RAFAEL NADAL : Spain DIGITAL INDEX RANK Social mentions: 3rd Twitter followers: 1st Facebook page likes: 1st Instagram followers: 8th International reach: 2nd Positive sentiment: 16th Social fan following: 1st 22 million+ fans (Instagram, Facebook, Twitter) 3 +
  10. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo SERENA WILLIAMS : United States DIGITAL INDEX RANK Social mentions: 2nd Twitter followers: 2nd Facebook page likes: 7th Instagram followers: 1st International reach: 3rd Positive sentiment: 8th Social fan following: 5th 8.7 million fans (Instagram, Facebook, Twitter) 2 +
  11. TOP 10 MOST SOCIALLY MARKETABLE ATHLETES Image Copyright: http://www.123rf.com/profile_zhukovsky’>zhukovsky / 123RF Stock Photo NOVAK DJOKOVIC : Serbia DIGITAL INDEX RANK Social mentions: 1st Twitter followers: 3rd Facebook page likes: 4th Instagram followers: 2nd International reach: 1st Positive sentiment: 4th Social fan following: 4th 10 million+ fans (Instagram, Facebook, Twitter) 1 +
  12. WIMBLEDON 2015 - METHODOLOGY • Examining insights around the Wimbledon 2015 • Report based on social buzz captured from blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube. Social buzz is based off of aggregate total from May 2015 – June 2015 • Data from Adobe Marketing Cloud Solutions leveraged: Adobe Social • Analysis based on: • 5 million+ social mentions in data sample to date. • Top 10 most marketable tennis athletes looks at top 20 ranked men and women players and calculates their social value based on social mentions, Twitter followers, Facebook page likes, Instagram followers, international reach of buzz, positive sentiment of social mentions, and total social fan following. Visit our website: adobe.ly/digitalindex Read our blog: adobe.ly/digitalindex Follow us: @adobeindex Ask a question or make a suggestion: digindex@adobe.com GLOSSARY • International reach: amount of countries contributing to geo tagged social buzz • Positive sentiment: Scale of buzz from 1-10. 10 being most positive, 1 being the least positive. • Social fan following: total number of fans from Facebook, Twitter, and Instagram official pages

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