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U.S. Gaming Trends Report

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A new study released today by Adobe Digital Index shines light on a massive market that most marketers have yet to tap into: The gaming industry.

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U.S. Gaming Trends Report

  1. 1. GAMING TRENDS 2015 ADOBE DIGITAL INDEX
  2. 2. Table of contents Report 03 Key insights 04 Gaming visits on the rise 05 E3 expo spurs growth, and strong social engagement 06 Pre-Orders increasing pressure on developers to deliver 07 Games generating more blockbusters than movies? 08 Is VR really the next big thing? 09 Apple sets sights on younger gamers 10 eSports overtake traditional sports ADOBE DIGITAL INDEX | Gaming Trends 2015 2 Appendix 11 Methodology 12 Glossary 13    Tables
  3. 3. Examining insights around the Gaming Trends in 2015. Analytics • Gaming visits are up 8% year-over-year, tablets visits are up 23% year-over-year. • Gaming revenue reaches near holiday number in June, just 13% shy. • Gaming revenue is up 4% year-over-year. • Major game titles orders are up 24%, and revenue is up 33%. Social • Video Games social mentions on release day are nearly double that of blockbuster movies. • Facebook's Oculus takes 62% of Q3 VR device social mentions. • Gaming was only 4% of Apple TV's Sept 9th announcement Social Mentions, Siri and iPad Pro took the lions share. • Guitar Hero Live (32%) and Crossy Road (26%) received the most social mentions of the game titles mentioned announcement day. • MOBA's have surpassed the NFL, NHL, MLB in Facebook Official Page Likes. 3 Key insights ADOBE DIGITAL INDEX | Gaming Trends 2015
  4. 4. Gaming visits on the rise Gaming visits are up 8% year-over-year as of August, tablet visits are up 23%. Higher powered tablets are freeing gamers from a desktop only experience. 4ADOBE DIGITAL INDEX | Gaming Trends 2015
  5. 5. E3 expo spurs growth, and strong social engagement Gaming revenue generated from E3 (Electronic Entertainment Expo) in June, was only 13% shy of November 2014 (holiday shopping.) Comparing August 2014 to 2015, revenue is up 4%. E3 generated 3.5M social engagements (6/14-6/18). 5ADOBE DIGITAL INDEX | Gaming Trends 2015
  6. 6. Pre-Orders increasing pressure on developers to deliver ADI compared 5 major game titles of 2014, to the 2015 titles (June–August). 6 2014 Destiny COD: Advanced Warfare Halo: Master Chief Collection Assassin’s Creed Unity Far Cry 4 2015 Call of Duty: Black Ops 3 Fallout 4 Assassin’s Creed Syndicate Halo 5: Guardians Rise of the Tomb Raider Call of Duty: Black Ops 3 lead pre-orders this year, followed by Fallout 4. ADOBE DIGITAL INDEX | Gaming Trends 2015
  7. 7. Games generating more blockbusters than movies? Metal Gear Solid V: The Phantom Pain sold just over 179M in revenue its first day. The highest grossing movie (of all time) in terms of opening day revenue, Harry Potter and the Deathly Hallows Part 2 brought in 91M. 7 Budget 250M 80M Opening Day (Globally) 84M 179M Over/Under Opening Day (156M) 99M Avengers: Age of Ultron Metal Gear Solid V ADOBE DIGITAL INDEX | Gaming Trends 2015
  8. 8. Is VR really the next big thing? Microsoft’s Hololens is focused on bringing gaming into reality. The HTC Vive, Sony Morpheus & Facebook's Oculus are all aimed at immersing you in a virtual world. VR devices have not hit the retail market yet, but they are gaining ground socially. 8ADOBE DIGITAL INDEX | Gaming Trends 2015
  9. 9. Apple sets sights on younger gamers Apple is aiming to bring gaming apps to the small screen. We analyzed the Sept 9th announcement mentions, and found that the term “gaming” took 4% of social buzz. Guitar Hero Live received the most mentions (32%) of all the titles that were mentioned during Apples announcement, Crossy Road (26%) nipping at the heels in second. Skylanders and Disney Infinity both carry an ESRB Rating of “Everyone 10+”, Crossy Road an E rating, and Guitar Hero Live a Teen rating, which is generally suited for ages 13+. 9ADOBE DIGITAL INDEX | Gaming Trends 2015
  10. 10. eSports overtake traditional sports The monthly players of League Of Legends would fill the Dallas Cowboys stadium 603 times over, the monthly players of DOTA 2 100 times over. I hope people car pool! 10 Game League of Legends DOTA 2 Unique Players 67M 11M ADOBE DIGITAL INDEX | Gaming Trends 2015 The average age of the top MOBA's is only 3 years (League of Legends, DOTA 2, Smite, and Heroes of the Storm.) Each title is free-to-play, but have their own nuances, For example: DOTA 2 gives you access to all 110 Heroes for free. Smite expanded game play to consoles this year.  
  11. 11. 11 ADOBE DIGITAL INDEX Methodology Based on consumer data comprising of 4B+ global visits between 2014 and 2015. Composed of aggregated and anonymous data from visits to websites in multiple industries and segments. Report based on (20)+ million engagements (mentions, likes, shares, “official” page likes and followers.) Blogs, Facebook, G+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, VK, Disqus, Foursquare, Metacafe, Wordpress, and YouTube. Social engagements is publically available based on a aggregate total. Data from Adobe Marketing Cloud Solutions leveraged: Adobe Social, Adobe Analytics. Visit our website: adobe.ly/digitalindex Read our blog: adobe.ly/digitalindex Follow us: @adobeindex Ask a question or make a suggestion: digindex@adobe.com ADOBE DIGITAL INDEX | Gaming Trends 2015
  12. 12. 12 • Gaming: Web related visits and revenue related to gaming websites. • MOBA: Multiplayer Online Battle Arena. • Pre-Order: Purchasing a game prior to it's release. • VR: Virtual Reality. • E3: Electronic Entertainment Expo. • Social Mentions: The volume of comments, from a particular word or phrase. • eSports: Competitive video game tournaments. ADOBE DIGITAL INDEX | Gaming Trends 2015 ADOBE DIGITAL INDEX Glossary
  13. 13. 13ADOBE DIGITAL INDEX | Gaming Trends 2015 ADOBE DIGITAL INDEX Tables Gaming visits by device Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Smartphone 100.00% 95% 104% 112% 109% 101% 82% 91% 107% 96% 106% 117% 101% 101% 94% Desktop 100.00% 103% 109% 105% 103% 96% 85% 94% 112% 110% 116% 115% 116% 110% 118% Tablets 100.00% 93% 96% 113% 114% 103% 92% 100% 117% 112% 126% 130% 129% 121% 119% Average 100.00% 97% 103% 110% 109% 100% 86% 95% 112% 106% 116% 121% 115% 111% 111% Gaming revenue growth Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-15 Aug-15 Revenue 100.00% 118% 148% 132% 121% 175% 151% 147% 142% 136% 100% 121% 163% 110% 151% Major game titles pre-orders 2014 2015 Orders 100% 124% Revenue 100% 133% Social emotions around pre-orders Joy 18% Admiration 18% Fear 1% Surprise 9% Sadness 33% Disgust 16% Anger 3% Anticipation 2% Social mentions on release day Avengers: Age of Ultron 41,326 Metal gear solid V 78,684 VR device social mentions Mentions July 209,599 August 225,813 September 364,021
  14. 14. 14ADOBE DIGITAL INDEX | Gaming Trends 2015 ADOBE DIGITAL INDEX Tables Q3 VR device share of social mentions Mentions Facebook’s Oculus 62% HTC Vive 2% Sony Morpheus 14% Microsoft Hololens 22% Apple TV announcement social mentions Gaming 4% iPad Pro 14% iPhone 6S 5% Siri 11% App 9% Remote 6% Watch 5% Live Tv 4% iOS 3% Pencil 2% Upgrade 1% Other 28% Apple TV share of game social mentions Skylanders 5% Disney 17% Guitar Hero Live 32% Beat Sports 11% Geometry Wars 3% Rayman 7% Crossy Road 26% How MOBA’s measure up to traditional sports Facebook Likes 30 Day Avg Mentions MOBA 18,953,910 944,813 NFL 12,374,729 7,393,000 NBA 27,360,686 2,888,497 NHL 3,843,682 3,843,682 MLB 6,261,371 6,261,371

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