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Subject: Email, We Just Can’t Get Enough

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Subject: Email, We Just Can’t Get Enough

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There’s an incredible technology available to marketers for reaching millennials where they work, play, eat, sleep and shop. It’s not a new device, app or cutting-edge social network. Would it surprise you to learn that it’s email?

The Adobe Campaign team recently surveyed more than 400 US-based white collar workers, 18 and older, about their use of email; and the findings challenge conventional views of email as a tired, over-saturated medium for engaging consumers: http://adobe.ly/1KLzw9K

There’s an incredible technology available to marketers for reaching millennials where they work, play, eat, sleep and shop. It’s not a new device, app or cutting-edge social network. Would it surprise you to learn that it’s email?

The Adobe Campaign team recently surveyed more than 400 US-based white collar workers, 18 and older, about their use of email; and the findings challenge conventional views of email as a tired, over-saturated medium for engaging consumers: http://adobe.ly/1KLzw9K

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Subject: Email, We Just Can’t Get Enough

  1. 1. While resting in bed 50% While on vacation 50% While out driving 18% While on the Phone 43% While watching TV 70% While in the bathroom 42% Subject: Email, we just can’t get enough. The results are in and you won’t believe where, when and how often we check our email. We spend 6 hours a day checking email (30 hours during a work week) © Copyright 2015 Adobe Systems Incorporated. All rights reserved.

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