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In the United States, the holiday season is expected to grow online sales
by 11% in 2016, reaching over $91B total. There ...
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Infographic: 2016 Holiday Predictions


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The upcoming holiday season will be the biggest online shopping extravagnaza yet. So says Adobe Digital Insights (ADI), which predicts an 11% growth year-over-year, with holiday online sales reaching $91.6 billion.

Published in: Marketing

Infographic: 2016 Holiday Predictions

  1. 1. In the United States, the holiday season is expected to grow online sales by 11% in 2016, reaching over $91B total. There will be 57 days that generate over $1B in online revenue each. Adobe Digital Insights publishes research on digital marketing and other topics of interest to senior marketing and e-commerce executives across industries. Research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Marketing Cloud to obtain real-time data and analysis of activity on websites, social media, and advertising. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2016 Adobe Systems Incorporated. All rights reserved. NOVEMBER 24 25 28 29 GREEN MONDAY FIRST $2B DAY IN MID-DECEMBER $2.00BILLION GREEN MONDAY FIRST $2B DAY IN MID-DECEMBER $2.00BILLION THANKSGIVING HITS $2B FOR THE FIRST TIME $2.00BILLION BLACK FRIDAY PASSES $3B FOR THE FIRST TIME $3.05BILLION CYBER MONDAY THE LARGEST DAY EVER $3.36BILLION GIVING TUESDAY PASSES $2B FOR SECOND YEAR $2.12BILLION DECEMBER 12 For the first time ever, mobile shopping will exceed desktop during the holidays. But, mobile purchasing remains low. 53% OVERALL MOBILE SHARE OF VISITS 34% OVERALL MOBILE SHARE OF SALES Retail’s top one percent. These gifts are buzzing. Based on social buzz, here are the toys you don’t want to miss. It’s a give and take. But mostly give for holiday budgets. Holiday decoration shopping keeps getting earlier and earlier – nearly 12% of all shopping is done before Halloween, predicted to be up 20% from last year. 19% DÉCOR/PARTIES 15% GIFTS FOR SELF 66% GIFTS FOR OTHERS Here’s the deal. Price matching could save you up to 20% this holiday season. Do some price comparisons across online retailers and you could find average discounts of: The best ways for finding discounted products during the holidays: 24% 21% 20% 18% 17% Toys Tools/Home Improvement Jewelry Home/Kitchen Electronics 19% 14% 13% 8% 7% Display Social Email Direct Search 8 Hot Wheels 9 Amazon Echo 5 Playstation VR 6 Frozen Toys 7 HTC Vive 1 Pokémon Sun/Moon 2 Barbie 3 Lego 4 Oculus Learn more ‘Tis the season for 10 Google Home The highest risk for out of stock items: NOV. 22–28 Televisions NOV. 22–28 Tablets NOV. 24–28 Toys and Computers NOV. 24–25 Video Game Consoles NOVEMBER DECEMBER 9 2422 25 28 The best days to get the best price: BLACK FRIDAY CYBER MONDAY THANKSGIVING 74% of holiday sales come from 1% of products. *Some days tied for best price on certain products * 2016 ADOBE DIGITAL INSIGHTS HolidayRetail Predictions