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A Celebration Of Women In Marketing

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WomenInMarketing:

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March8this
adayonwhichtheworldcelebratesthe
social,economic,cultural,andpolitical
achievementsofwomen.

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Tocelebratethemany
workinginmarketing,
welookedbackthroughtheCMO.com
archivesandfoundafewofourmost
insightfulinterviewsfea...

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A Celebration Of Women In Marketing

  1. 1. WomenInMarketing:
  2. 2. March8this adayonwhichtheworldcelebratesthe social,economic,cultural,andpolitical achievementsofwomen.
  3. 3. Tocelebratethemany workinginmarketing, welookedbackthroughtheCMO.com archivesandfoundafewofourmost insightfulinterviewsfeaturingsuchwomen. Readonforwordsof fromsomeofthetopfemale marketingexecutivesaroundtheglobe.
  4. 4. Marketing,intheend,isabout
  5. 5. andwho Workforpeoplewhoyouwill
  6. 6. We’renotintheproduct andservicesindustryanymore; it’sallaboutexperiencesand
  7. 7. inallaspectsofmarketing. Itisimportanttousashumansto tellstoriesverballyandvisually thathaveauthenticity.
  8. 8. estakeshaveneverbeen higherforCMOs.
  9. 9. Bepreparedfortheunexpected andshiyourmindsettoa
  10. 10. Marketerswhoalwaysfocuson theircustomers’ortheirstakeholders’ problems—andlistentothemand solvetheirproblems—
  11. 11. Marketing’sroleisbecoming
  12. 12. andbe exible.
  13. 13. isonthevergeofmovingto principles.

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