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IAB Retail Conference Deck


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IAB Retail Conference Deck

  1. 1. Michael Pearmain ¦ UK Insights Manager Understanding how customers engage with retail brands online.
  2. 2. How has retail changed?
  3. 3. Retail and Data
  4. 4. Optimisation
  5. 5. Monetisation
  6. 6. But…
  7. 7. What is the anchor purchase?
  8. 9. Case study
  9. 10. What is a behaviour? Tribal Fusion network wide contextualization allows us to identify content (behaviours), this is turn makes up Insights for us
  10. 11. A Retail Case Study
  11. 14. <ul><li>Data is powerful </li></ul><ul><ul><li>Helps retail get the most money from the wallet. </li></ul></ul><ul><li>Understand the audience </li></ul><ul><ul><li>The customer isn’t always who you think. </li></ul></ul><ul><li>Is digital retail 2.0 really marketing 1.0 </li></ul><ul><ul><li>A return to segment, target, position. </li></ul></ul>Summary
  12. 15. Michael Pearmain UK Insights Manager E: Thank you