Cloud Computing: Private and Public (and all others in-between)


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Cloud computing provides a vastly more efficient, flexible, and cost-effective way for IT to meet escalating business needs. However, one cloud does not fit all companies. Like any complex IT solution, the best cloud model will be built to fit the needs you have right now, and will be able to scale if you need more or less functionality in the future. For your business, that could mean a cloud that’s internal and private, one that leverages external services, or a hybrid cloud that combines both. In this presentation, we’ll explain the differences between all of these cloud terms in plain English, and help you understand where you might find the most benefit.

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  • We are uniquely qualified to support customers’ journey to the new era of IT, given our clear leadership in virtualization – the foundation for cloud computing architectures. Through innovation, and by challenging the status quo, VMware has become central to the IT transformation wave taking place in small to large global enterprises, fueling continual growth and investment in further product development.
  • This is why VMware continues to lead the market in both technology and marketshare, as cited by Gartner, the most respected analyst firm in the IT industry.
  • Enabling our Customers:To better servetheir customersFreeing up time and money By Simplifying and Automating IT:InfrastructureProvide efficient, evolutionary path forward for existing and future appsReplacing management wherever possible with automationDevelopmentEnabling new applications, across cloudsNew ways to workEnabling the multi-device, mobile eraIn the Cloud Era:“IT-as-a-service”: Enabling everything to be used with the simplicity of a service, securely, delivered off or on premise
  • We are facing considerable change in this new era:New virtual and cloud sourced infrastructure modelsNew device form factors to support mobility, with enhanced user experiences born from consumer technologyLeading to a new class of mobile and SaaS applicationsSupporting more real-time, collaborative work styles
  • The old way of viewing IT, and the architectures of the past client-server era, just don’t cut it. We need a new model for IT, one that breaks free from the past, and embraces our future. One that is purpose built for the cloud era. Just as the client-server era dramatically changed the landscape of IT following the mainframe era, the cloud era will dramatically change the landscape once more.VMware was founded on that principle of change, to enable a better way of doing IT.
  • - And third, by delivering both infrastructure and collaborative applications to support a more empowered and productive workforce in the Post-PC era, without compromise to security and compliance.
  • These are our 3 core focus areas – Cloud Infrastructure and ManagementCloud Application PlatformEnd-User ComputingWe are delivering a broad technology and services portfolio to transform how customers build, deliver and consume applications in the Post-PC, cloud era.
  • We are not in this alone, and in fact have invested heavily since our inception in building out a comprehensive ecosystem of partners to support our customers’ needs. Collectively, we bring the expertise, technology, and services to help every customer achieve their full IT potential.
  • The core pillars of our management approach are:Embedded intelligence in the infrastructure platform, enables policies to be set at a higher-level, that are then passed to and managed directly by the infrastructure. This leads to less manual intervention, enhanced responsiveness, and thus operational cost savings.Just as the infrastructure layer breaks down the traditional compute silos, our management solutions look to break down the operational silos by converging teams and processes in one, intuitive toolset. This enables more coordinated change management, and ensures all parts of the infrastructure are in tune together.IT operations can generate volumes of metrics, to the point it’s difficult to know the real picture. (E.g., not being able to see the forest through the trees.) VMware brings the notion of intelligent filtering to make sense of all the data, and then mapping it to specific IT and business-level metrics, providing just the right amount of visibility.
  • In this new model, the IT organization becomes a cloud service provider for the business, achieving the benefits of cloud computing without sacrificing security or control. Users experience unprecedented responsiveness and agility, and IT management can reduce costs through increased consolidation, task automation, and simplified administration.VMware vCloud Director enables IT organizations to deliver resources to internal organizations as virtual datacenters. By logically pooling compute, storage, and networking capacity into virtual datacenters, IT organizations can manage resources more efficiently with complete abstraction between consumption and delivery of IT services.
  • Every one of our customers has existing applications, running in existing datacenters, that represents significant investments and ongoing value. The first thing we are doing with these customers, is helping them stand-up a Private Cloud, to get the most efficiency and agility out of their existing assets. And this can be done in a pragmatic, evolutionary way. We have over 250,000 customers worldwide that are already on this path, because they are leveraging vSphere to virtualize the entire fabric of the datacenter, including CPU & memory, storage, and networking. And because they are using vSphere, they get built-in high-availability, and automated, dynamic resource scheduling to give them the cloud attributes of elastic, pooled capacity. <click>With virtualization in place, the independent silos are broken down, enabling us to automate many of the mundane, repetitive administration tasks with our vCenter management suite, further decreasing opex in the datacenter.
  • Another attractive benefit of cloud computing is the notion of on-demand, self-service, which contributes to increased customer satisfaction and business agility. This notion is just as important in the Private Cloud, but needs to be done in a way that conforms to IT security policies.<click>Businesses are made-up of multiple organizations, such as our example here with both Marketing and Finance. Each organization has members, or users, with respective security policies, as defined in corporate identity management systems. <click>With vCloud Director, IT organizations can define catalogs of pre-defined IT services, that can be accessed through a self-service portal, and deployed to pre-configured logical datacenters, or Virtual Datacenters as we refer to them, that represent committed SLA’s to the organization. And with our Chargeback module, IT can set-up pay-for-use models for each organization, dependent on their virtual datacenter and actual usage parameters.
  • These steps are what transform existing datacenters, into cost-effective, flexible Private Cloud environments. That is the focus of VMware’s Cloud Infrastructure solutions, covering all aspects of infrastructure, including security and management.
  • The real value in cloud computing is when all boundaries are flexible, to enable cross-cloud federation and coordination. This is what gives customers maximum choice and flexibility in how to streamline costs and improve agility. Our belief is that cloud computing implies a ubiquitous model for interoperability between multiple clouds, both within and outside the enterprise. We refer to this as Open Cloud Computing, which we are fully committed to.<click>This is why VMware is working with so many public cloud service providers, as part of our vCloud program, to create compatible cloud environments for application mobility.<click>In particular, we are working with a handful of service providers to create a secure, enterprise-class cloud service, that uses a common service-level management model based on vCloud Director, and a common security model based on vShield, to extend the trust boundary of the enterprise into these public cloud services, and enable the safe, secure mobility of application workloads between the environments. <click>This class of service is referred to as the VMware vCloud Datacenter Service, and ensures a common platform, management model, and security model, to create the ultimate secure hybrid cloud environment. With vCloud, open cloud computing moves from being a technology discussion, to a business decision!
  • Remember Steve from this morning? He’s back and he wants a new application. What types things to people who ask for applications care about? What are there expectations not that the Cloud has created expectations for what applications can do, what they can look like, how easy it should be to provision them…Steve will want his application developed quickly! Like many line of business managers, Steve knows that his ability to get products and services into market faster than his competition will drive his success – and his company success.Steve may even start to pay attention to what language applications are being written in, and what frameworks and tools are being used. Savvy business managers will ask these questions because the status quo of long release schedules and brittle non-portable, inflexible applications is no longer acceptable.Chances are that application requirements will include integration needs into popular SaaS services like or Google Apps. <CLICK>
  • Traditionally, Mark wants to deliver machines. Even faster now with VMwareI’m a developer…In my home life… I use an app store
  • I may think I’m the center of the universe, but Mark has to deal with many of meMultiple orgs, each of which needs its own security controlsWhat’s more - based on your already established enterprise directory services JOKE: Mark must be a bit older than he looks
  • In the traditional, physical datacenter, SLA’s are typically rather uniformBut we all know that different types of apps need different SLAs - perf levels - backup schedules
  • So we need virtual datacenterslogically group common SLA requirements into portions of our Virtual GiantFor example, gold, silver, bronzeNow I can choose which is appropriate per app
  • So we’ve abstracted parts of the virtual giant into VDCsHere’s the fun… why not allow VDCs to come from public cloud?IT is about production of resources, and they should be able to come from anywhere
  • My pickiness continuesAt home it’s itunes… I buy apps, movies – get a bill at the end of the month for just what I use
  • Since catalogs can be shared across organizations, a Developer can collaborate with QA by publishing their vApp. The QA tester can log in to vCloud Director and check out the vApp from the catalog. When QA checks it out, the vApp will now be running in the dedicated virtual datacenter that has been provisioned for their team.
  • Provisions new VMs from a template without replicating the entire image using Linked Clones
  • In this flexible environment, IT will maintain entitlement controls over which users receive access to which applications. Devices will be independent of the end-user application being delivered and SaaS applications can be controlled and managed through directory policies just like enterprise applications that live in the corporate datacenter.
  • Key Point:Support across major devices with more to come as VMware releases native View clients for a wide variety of devices and OSs.
  • If cloud is about reducing complexity in the datacenter, cutting costs, and increasing agility, no other vendor has ever successfully delivered on all three of these in such a profound way as VMware.” No other vendor has delivered as much impact as VMware. VMware has already delivered reduced complexity, cost, and agilitySo who do you really believe can deliver this with cloud? The big 4? What have they given you? Have you automated your way to a cloud over the past 10 years? What’s new?
  • Cloud Computing: Private and Public (and all others in-between)

    1. 1. What is this cloud thing?Why should I care?How can it help my organization?Andy PowellPartner Business Manager, VMware © 2009 VMware Inc. All rights reserved
    2. 2. VMware is customer proven partner Company Overview • $3.77 billion in 2011 revenues • >$4.5 billion in cash and equivalents • 30%+ operating margins • ~11,000 employees worldwide • 5th largest infrastructure software company in the world Proven in the Trenches • 300,000+ VMware customers • 100% of Fortune 100 • 100% of Fortune Global 100 • 99% of Fortune 1000 • 97% of Fortune Global 500 © 2009 VMware Inc. All rights reserved
    3. 3. VMware is customer proven partner Company Overview • $3.77 billion in 2011 revenues • >$4.5 billion in cash and equivalents • 30%+ operating margins • ~11,000 employees worldwide • 5th largest infrastructure software company in theof mid-2011, As world about 81% Proven in the installed VMs are VMware-based of Trenches • 300,000+ Gartner,customers VMware June 2011 • 100% of Fortune 100 • 100% of Fortune Global 100 • 99% of Fortune 1000 • 97% of Fortune Global 500 Source: From Virtualization to Cloud Computing, Gartner IT Infrastructure, Operations and Management Summit, June 2011, Thomas Bittman © 2009 VMware Inc. All rights reserved
    4. 4. Our mission Enable Our Customers By Simplifying and Automating IT in the Cloud Era Leading to a Optimizing IT Enabling Greater More Engaged, Efficiency… Business Agility… Productive WorkforceEnabling Business Transformation thru IT Transformation © 2009 VMware Inc. All rights reserved
    5. 5. Where we are: a shifting landscape Work Style Applications DevicesDelivery Methods © 2009 VMware Inc. All rights reserved
    6. 6. A different perspective required © 2009 VMware Inc. All rights reserved
    7. 7. Our focus Empowered, Secure Mobile Workforce Faster Time-to-Market for Modern Applications A More Flexible, Scalable, Efficient Infrastructure for All Apps Existing Datacenters Public Cloud Services © 2009 VMware Inc. All rights reserved
    8. 8. Our focus Empowered, Secure End-User Computing Mobile Workforce Faster Time-to-Market for Modern Cloud Application Platform Applications A More Flexible, Scalable, Efficient Infrastructure Cloud Infrastructure & Management for All Apps Existing Datacenters Public Cloud Services © 2009 VMware Inc. All rights reserved
    9. 9. VMware and our partner network… Deep Expertise… Economics of Choice… 2,200+ Technology and 70+ vCloud Consulting Partners Service Providers Collectively committed to achieving transformative business outcomes through continuous innovation and superior technology. Together we have the complementary skills and shared commitment to bring the best expertise and business solutions to each unique customer environment. Leverage Existing Available Resources… Relationships… 25,000+ 59,000+ VMware Channel Partners Certified Professionals © 2009 VMware Inc. All rights reserved
    10. 10. Embracing the Cloud Era 1. Reduce 2. Dramatically 3. Enable Flexible, Agile the Complexity Lower Costs IT Service Delivery to simplify operations to redirect investment into to meet and anticipate the and maintenance value-add opportunities needs of the business Drive IT Agility to Increase Business Value © 2009 VMware Inc. All rights reserved
    11. 11. VMware’s Approach: More Automation than Management Embedded and Business-Level ConvergenceIntegrated Intelligence MetricsSimplifiesManagement Brings Teams and Visibility and Control, toby Processes Together Run IT Like a BusinessIncreasingAutomation IT as a Service © 2009 VMware Inc. All rights reserved
    12. 12. The Solution is for IT to Become a Cloud Service Provider  IT becomes a service provider, enabling true business agility  Achieve the economics and agility of cloud computing without sacrificing security Self-Service or control Portals  Users are given an alternative to commodity public clouds, Catalogs eliminating the need for unauthorized deployments Virtual Data Centers12
    13. 13. Evolve Your Existing Datacenter to a Private Cloud Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded securityGo the distance – move to full virtualization for all applications Compute Storage Network 13
    14. 14. Evolve Your Existing Datacenter to a Private Cloud Leverage virtualization to transform physical silos into elastic, virtual capacity Increase automation thru built-in policy-driven management Move from static, physical security to dynamic, embedded security Enable secure, self-service to pre-defined IT services, with pay-for-use Organization: Marketing Organization: Finance Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Compute Storage USE Network $7514
    15. 15. Evolve Your Existing Datacenter to a Private Cloud Organization: Marketing Organization: Finance Users & Policies Organization VDCs Catalogs Users & Policies Organization VDCs Catalogs Private Cloud Cloud Infrastructure Compute Automation Management Compute Storage Networking Storage Integrated Security USE Network $7515
    16. 16. Best of both worlds? Hybrid Cloud! Apps Apps  Common platform  Common management  Common security Private Cloud vCloud Your Service Provider Enterprise Hybrid Cloud Security Cloud Infrastructure Cloud Infrastructure Management Cloud Computing Moves from a Technology Discussion to a Business Decision16
    17. 17. Hybrid Cloud is the Most Elastic and Cost Effective ModelAnnual total IT spend(100=Total IT spend with all on-premise infrastructure)  Hybrid cloud offers lower IT spend through: 100 • Virtualization and consolidation Cloud services • Optimized workload sourcing IT Services 82 80 • Optimized provisioning 76 • Higher productivity in application development and maintenance Internal  This requires standardization of Services frameworks & infrastructure across Software public and private cloud: Hardware • Common platform Facilities and Fabric • Common management Telecom • Common security Non x86 Legacy Pure Pure Hybrid IT private public cloud cloud cloud SOURCE: Gartner, IDC market data; Gartner IT Key Metrics Data 2009; EMC and VMware team analysis 17 SaaS, Private cloud and IaaS savings modeled only for x86 workloads (assumed 80% of spend)
    18. 18. Cloud computing provides operational efficiency Key Task Traditional Approach Virtual Infrastructure Provision a •3 - 10 days hardware • 5 - 10 minutes to new procurement provision new virtual server/expan machines d an •1 - 4 hours provision application server Hardware •Requires 1 - 3 hour • Zero downtime maintenance maintenance window hardware upgrades with VMotion™ •Requires weeks of change management preparation Moving •4 - 6 hours for migration • 2 - 5 minutes using servers to VMotion (no service optimize •Service interrupted for interruption) workloads entire maintenance window •Days/weeks of change management preparation 18 Copyright © 2006
    19. 19. Business benefits of cloud computing Enhanced Increased Flexibility Reduced TCO Manageability and Responsiveness • Lower hardware • SLA • Instant costs through management provisioning higher utilization capabilities based on • Lower • Better demand administrative management of • Easy to costs capacity repurpose • Lower overhead planning physical servers costs for • Centralized • Online workload datacenter management of management applications 19 Copyright © 2006
    20. 20. Developers Need More Agile Infrastructure… Developers I need a new app “Just getting the to manage hotel infrastructure to  We need to… bookings develop is so slow!” • Get capacity now • Get s/w stacks deployed • Simulate production  Once in prod, we need to… • Plan capacity for app • Place on Tier 1 capacity • Provision the App Server, web, database • Set up the load balancer Business Owner • Set up the firewall • Set up data protection Operations: “How do we get the • Set up mgmt h/w, manage the app • Manage the app and deliver the SLA • … in production?”20
    21. 21. … and Often Leverage Commodity Clouds When IT Doesn’t RespondDevelopers and other users ….and many use public cloudsplace high demands on IT… that are outside of IT’s control “May we have a LAMP stack, please? Developers CIOs have concerns about…  Queues?  Security and compliance  Custom requests?  Hardware acquisition?  Performance and SLAs  Individual approvals?  Availability and Data Protection  Intellectual Property vSphere Admin21
    22. 22. Developers and Test/Dev Account for 77% of Provisioning Requests Over 75% of provisioning requests are test/dev • 40% of VMs are test/dev, up to 70% including pre-production • Test/dev VMs are provisioned five times as frequently as production VMs • Average time spent provisioning a VM is roughly two person hours Over 25% of an admin’s time spent on test/dev Users and IT bogged down in Aging, cast-off hardware provisioning requests22
    23. 23. First Standardize Services with vApps and Place into a Catalog vApp Catalog Java Stack Database on Webserver Linux Provisions Needs “hardware” services23
    24. 24. Group Users into Organizations and Delegate Access to the Catalog Organizations are completely isolated and secure • Isolated virtual resources • Independent LDAP- Org A authentication • Specific policy controls • Unique catalogs Catalogs can be customized by vApp organization or shared Catalog • Users can be given permission to create organization-wide catalogs • Organizations can be given Org B permission to create datacenter-wide catalogs Enables a multi-tenant environment • IT can serve multiple organizations from common infrastructure Directory • (More on this later) Services 24
    25. 25. Users Deploy into Logical Containers of Tiered Resources with SLAs Datacenter Org A vApp Catalog Org B One Size Fits All Directory Services25
    26. 26. Users Deploy into Logical Containers of Tiered Resources with SLAs Virtual DatacentersGold Org ASilver vApp Catalog Org BBronze Business-Driven SLAs Directory Services26
    27. 27. These Virtual Datacenters Can Be On Premise or in Public Clouds Virtual DatacentersGold Org ASilver vApp Catalog Org BBronze Business-Driven SLAs Directory Services27
    28. 28. IT Can Charge Users on a Pay-As-You-Go Model with ChargebackGold Org A vApp CatalogBronze Org B Directory Services 28
    29. 29. IT Can Charge Users on a Pay-As-You-Go Model with Chargeback Org A Gold SLA $100 $150 $275 $175 $100 per VM USE vApp Catalog Bronze Org B SLA $50 per VM 35 $ 50 75 USE Pay for SLA Pay for Use Directory Services29
    30. 30. Shared vApp Catalogs Enable Collaboration and Workload PortabilityDevelopment Organization Test Organization  vApps contain all of the information required to deploy a service Shared vApp Catalog  Development Cycle Example: Dev Build Functional Testing • Developer end user submits a vApp to Virtual Datacenter Virtual Datacenter QA by publishing to the shared catalog • QA tester checks out the vApp from the shared catalog • Network isolation between vDCs allows VMs to have identical network settings without conflicts Dev Build Sandbox Testing Virtual Datacenter Virtual Datacenter  vApps can be easily migrated to other clouds using vCloud Connector30
    31. 31. Access to These Resources is Fast Three Ways to Connect, Including GUI  Direct access through web-based portals by end users (developers, etc) or IT delegate  Integrate into IT workflows & request processes  Programmatic access through vCloud API VMs provisioned Fast Provisioning with Linked Clones vmdk vmdk vmdk from templates share common  Dramatically speeds up provisioning time from images >2 minutes to <5 seconds vmdk  Reduces storage footprint (and cost) by >60% Template Instant Network Isolation  Virtual networking services enables secure network isolation on-the-fly and rapid IP address configuration31
    32. 32. But IT Never Loses Control With...Chargeback and User Limits  Strict user limits • Leases: Set maximum time period VMs can exist; IT can select renewal policies • Quotas: Maximum number of VMs per user within in organization  Pay-As-You-Go with Chargeback • Provides cost visibility to users and IT • Aligns incentives and reduces sprawl • vCloud Director resources like broadband network traffic, public IP addresses, DHCP, NAT can be metered and billed VMware vSphere32
    33. 33. But IT Never Loses Control With...Strict Controls and Approvals  Strict access controls • RBAC: Access privileges restricted by roles within LDAP • vApp creation/modification • Catalog creation/modification • Cross-organization sharing • Resource allocation  Approvals and workflows • IT can require pre-approval if necessary using vCloud Request Manager • IT can create provisioning workflows  Customizable allocation models • Pay-as-you-Go • Allocation Pool • Reservation Pool33
    34. 34. This Fundamentally Changes User Behavior, Benefiting Both Sides  Dynamic scaling and capacity management invisible to user, ensuring SLAs are met  IT can hot add capacity to the virtual datacenter without user disruption  As a result, users no longer feel the need to hoard or overprovision resources • Aligns incentives to provision • Eliminates over-provisioning • Voluntary de-provisioning34
    35. 35. Cloud Foundry Offers Modern App Developers a Cloud Platform Private Clouds Data Services Public Clouds Msg Services Micro Clouds Other Services35
    36. 36. Cloud Requires Elasticity, On-demand Access, and Resource Pooling Agility and redundancy vCloud Solution through pooling with Virtual Datacenters Cloud Legacy Apps, New End-User Cloud Application Infrastructure Apps, New Devices Computing Platform Flexibility enabled by vCloud Private Enterprise Community Powered Cloud Hybrid Cloud Cloud the hybrid cloud36
    37. 37. The aftermath of cloud computing37
    38. 38. Policy Is Key Any Application Any Device Entitlement Capabilities according to determined by policy policy Policy applied and modified centrally One management process, any application or device3838 Confidential
    39. 39. Next Step – DaaS: Supporting Users Across All Major Devices Laptops Tablets Desktops Thin Clients39 39 Confidential
    40. 40. Where are we headed for the User? My Apps, My Files, Native Device Experience40 Confidential
    41. 41. Enterprise Hybrid Cloud Infrastructures Vision for future cloud platforms Partners for products and services to build a hybrid cloud Private Cloud Public Cloud “Virtualization is a Co-Branded vCloud Services Cloud Consumption vCloud modernization Portability vCloud Datacenter Security & performance for enterprises catalyst and Operations and Management vCenter unlocks cloud Cross-Cloud Standards vCloud API Open Virtualization Format vCloud Express Rapid credit-card payment computing.” for developers Security and Compliance vShield Cross-Cloud Management vCloud Connector vCloud Powered Broad array of Gartner, May 2010 Virtualization vSphere VMware-compatible clouds for any business need Expertise Partnerships for cloud ecosystem and references to build clouds vCenter Chargeback vCloud API vClo ud API vCD Port al vCenter Chargeback Web Interface End VMware vCloud User s v vCe C nter D Director Security Char geba D ck a Data t base VMware vCloud Director VMware vCloud Director a b a s e vCenter Chargeback Server VMware vCloud Guide Hardening LDA P Director Security WHITEPAPER vCe nter Data base Hardening Guide WHITEPAPER vShield Manager w/ Edge vCenter Server VMware vCloud vShield Manager and vShield Edge vCenter Net work s Chargeback Collectors Director 1.0 Virtual (vCenter, vCD, vSE) Performance and Appliances Best Practices ESX/ESXi Hosts Data VMware vSphere 4 Enterprise Plus store s41
    42. 42. 42 Questions?
    43. 43. The end Thank you!43 Confidential