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ADMSP Introduction to Blogging


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This tutorial was prepared for our Social Media Creations Specialist, Isabel Betancourt, who is handling our social media blogs at posterous, wordpress, and blogger. She is doing great!

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You can find Isabel at:

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ADMSP Introduction to Blogging

  1. 1. How to use Blogs for
  2. 2. Firstly. What is a blog?
  3. 3. Well what ever you thought, you’re right That is just one use of what is a very powerful public relations tool
  4. 4. So .. what is a blog? A promotional gold mine for ADMSP
  5. 5. How can it benefit ADMSP?
  6. 6. Positions ADMSP and + staff as authorities
  7. 7. Creat core brand identity
  8. 8. Increases our reach
  9. 9. Allows us to communicate directly with users
  10. 10. Enhances your existing public relations strategy
  11. 11. Captures more search traffic via ‘the long tail’
  12. 12. Improves relevant internal linking to our website
  13. 13. Humanizes our business
  14. 14. Positions us next to industry leaders
  15. 15. Encourages feedback from users
  16. 16. Makes the most of our everyday activities by vocalizing them
  17. 17. How to achieve Isabel’s blogging success?
  18. 18. Carry out competitor analysis with http:// to find out what the competition is doing
  19. 19. Get to know words again, indulge in them.. They are now your public relations team!
  20. 20. Write engaging titles that grab readers attention
  21. 21. Sum up your entire post in a title
  22. 22. Think how punchy news titles are
  23. 23. Advertise your blog on areas of our website (in a little while!)
  24. 24. Use calls to action throughout your posts start writing them now in a list
  25. 25. Maximize your RSS feed subscriptions by including a large or prominent RSS icon
  26. 26. Make it easy for users to share your content by adding ‘share this’ buttons so that they can post your content to Digg, Yahoo buzz, Twitter, Delicious and Reddit. Ask Delmarys how to do it...she is using it already!
  27. 27. Make sure your blog is integrated into our website, thus any links into the blog with benefit our site also (we will do this)
  28. 28. Comment on other industry blogs and forums to expand your authority and lead users back to your website
  29. 29. Make sure your blog visitors can easily navigate back to our website (we will do this)
  30. 30. Post often to ensure the search engines are returning regularly to index your content
  31. 31. Help the engines out by adding your RSS URL to a number of respected RSS directories such as Technorati
  32. 32. Include pics of project in posts to reinforce the users journey from your site to your blog
  33. 33. Use keywords and phrases to optimize your posts
  34. 34. Consider opening a netvibes page to track everything going on in your industry via RSS feeds
  35. 35. What subject is at the top of Digg or Twitter search, what are people reading about? Integrate that into ADMSP
  36. 36. Be interesting and informative
  37. 37. Use breaking news and integrate to ADMSP
  38. 38. Video content should be utilized as it stimulates users interest and they can easily embed it on to their site or social space (working on it)
  39. 39. Make good use of categories to help users navigate to the content that is important to them
  40. 40. Utilize the notoriety of others for your own benefits with Guest blogging and interviews
  41. 41. Create substance with high resolution images within posts
  42. 42. Remember the basic blogging mantra
  43. 43. Short and simple
  44. 44. Be a thought leader
  45. 45. Fresh and often
  46. 46. Ask for help
  47. 47. Have an opinion
  48. 48. Be authentic
  49. 49. Don’t sell
  50. 50. Be generous
  51. 51. Set-up webmaster tools on your blog and make sure your site map is active
  52. 52. Set-up google analytics on you blog