Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

nugg.ad Morning Keynote Sponsorship Introduction

531 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

nugg.ad Morning Keynote Sponsorship Introduction

  1. 1. Talking about a Revolution …
  2. 2. Digital Vision of the 90’s:Convergence of Media
  3. 3. The Holy Grail of Digital Marketing …
  4. 4. The Truth … Growth  in  US  non  Clickers     100%   80%   60%   40%   68 84 88 20%   0%   07/2007     03/2009   08/2010   comScore US 2011: Natural Born Clickers
  5. 5. The MentalClick … Awareness Sympathy Intent
  6. 6. The TV Advertiser’s Challenge …
  7. 7. The newHoly Grail …
  8. 8. Predictive Behavioural Targeting …
  9. 9. TARGETGROUPS ADFORMATS RESEARCHThe Digital Brand Advertiser’s Café Latte …
  10. 10. It’shappeningrightnow!
  11. 11. Our Keynote Speaker … Mar4n  Kelly         Co-­‐Founder  and  Managing  Partner   Mar<n  started  his  career  as  a  press  planner  and  buyer  at  Zenith   Media  before  becoming  a  founding  member  of  Zenith  Interac<ve   Solu<ons  in  2000.  Prior  to  founding  Infec<ous  Media,  Mar<n  was   Board  Media  Director  of  Agency  Republic,  an  Omnicom  agency,   and  was  voted  as  one  of  the  UKs  top  digital  media  planners  in  a   survey  by  Campaign  Magazine.  

×