Martin van der Meij, De Telegraaf

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Martin van der Meij, De Telegraaf

  1. 1. YIELDMANAGEMENT.
  2. 2. SO FAR...
  3. 3. EXCHANGE. • Revenue growth of at least 150% over the last 3 years • 50%+ is sold using RTB technology • 10.000+ Advertisers buyers last year (12K bidders)
  4. 4. ONLINE ADVERTISING.THE NEXT STEP.
  5. 5. ADAUDIENCE.PUBLISHER TRADEDESK. • Direct advertisers • RTB and data driven • In House Tradedesk • One stop shop • Partner on our exchange
  6. 6. VERTICALS.
  7. 7. ATP:TMG SOCIAL.
  8. 8. ATP:TMG CLASSIFIEDS.
  9. 9. ATP:TMG NEWS. Wat U Zegt
  10. 10. CHALLENGES.
  11. 11. 1 PRIVATE EXCHANGES ARE A MYTH.
  12. 12. 2 TRANSPARANCY ISN’T THAT TRANSPARANT.
  13. 13. 3 RTB IS STILL ABOUT CLICKS/CONVERSIONS.
  14. 14. 4 VIDEO/MOBILE.
  15. 15. 5
  16. 16. TAKE AWAYS.
  17. 17. EXCHANGE. • Be stubborn • Be arrogant • Be succesfull
  18. 18. DSP’s/TRADEDESK. • Remember Moore’s Law • Premium USP • Out
  19. 19. ,,THIS IS PART OF THE INHERENT PROBLEM OF TRYING TO PUT TWO SYSTEMS TOGETHER.’’
  20. 20. TXS.twitter.com/martinvdmeij

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