Phil Blogosphere

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My research based on the Filipino internet market and the blogging environment in the Philippines.

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Phil Blogosphere

  1. 1. Philippine Blogosphere A compilation of facts and figures on the Philippine blogging community
  2. 2. Source As there are no hard data on the Philippine blogging community, facts were culled from the different sources: 1. McCann Universal Wave 3 (2008) & 4 (2009) Global study on internet behavior spanning 22 countries including the Philippines. 2. Yahoo-Nielsen Net Index (2008) Research done by Nielsen Company Phils., commissioned by Yahoo, to determine Filipino internet habits 3. Available data on-line
  3. 3. 24M 4.2M internet users active internet users (as of June 2009) 27% of total population (internetworldstats.com)
  4. 4. 1 in 3 have their own blogs (1.39M) 4.2% of active users update blogs (176,400) 65.8% of active users read blogs (2.76M)
  5. 5. What do they blog about? #5 Film/TV Shows & Celebrities
  6. 6. What do they blog about? #4 News/Current Affairs/Politics
  7. 7. What do they blog about? #3 Music
  8. 8. What do they blog about? #2 Family & Friends
  9. 9. What do they blog about? #1 Personal
  10. 10. Top 3 contents posted PHOTOS VIDEOS RECO SITES
  11. 11. Top 10 Blogs of the Philippine Blogosphere (As of November 11, 2009) Based on data from Technorati and Feedburner; supported by stats from Google and Alexa
  12. 12. #10 Our Awesome Planet Fashion & Lifestyle #9 PADD Solutions Digital Design & CSS
  13. 13. #8 Pinoy Ricky Entertainment My Brute Cheats. Gaming #7 Make Money Online with a 13-Year old Business & Finance
  14. 14. #6 Jehzlau concept Personal #5 5ThirtyOne Digital Design & CSS
  15. 15. #4 Yuga Tech Technology #3 Avalonstar:Distortion Digital Design & CSS
  16. 16. #2 ChiQ Montes Digital Design & CSS #1 Bryan Boy Fashion & Lifestyle
  17. 17. Social Networking Scene
  18. 18. 12M of the 50+M subscribers of Friendster are Filipinos Close to 40% Majority are of Friendster’s in the daily traffic 15-29 age comes from the range Philippines 2nd to Friendster with 2.8M Filipino users Gaining popularity, mostly used by AB, Upper C netizens
  19. 19. Used mostly by people who have friends/networks abroad, sp. US Status update feature Chat. Apps. Games (Farmville, Aquarium, etc.)
  20. 20. I hope this presentation helped you. If you want to get in touch, send me an email at rob69ph@yahoo.com

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