The document outlines 3 mistakes companies commonly make on social media: 1) Trying to sell to new customers immediately without first being helpful, 2) Jumping into conversations without relevant information to contribute, and 3) Lacking an understanding of how different social media platforms are used and having different communication styles for each. The suggestions are to be helpful to customers, find conversations where valuable contributions can be made, and learn the unique rules and purposes of different social media channels.

1. 3
Mistakes Your
company is making
on Social Media

2. #1
The first thing you do when you meet a new
potential customer is try to sell to them.

3. "HEY, HAVE YOU TRIED
OUR....?"
ME
Buy this.... ME
Come get....
ME
ME

4. SUGGESTIONS:
BE HELPFUL
OFFER
HOW
To Tips
Start a
Giveaway

5. #2
You jump into conversations that
you bring no relevant information
to.

6. I know you're talking about watching football
right now, but....

7. "Come on over to
C A F É C A F É
and get some hot
coffee."
Side Note: We don't have any TVs.

8. Suggestion:
Find
A
Conversation
That you
Can offer VALUE.
MAKE SURE
YOU HAVE TV'S

9. #3
You lack Social
Bilinguality

10. Would you move to
China and only speak
French?
would you?

11. NO!
NO YOU
WOULD NOT.

12. Then DO NOT get on Twitter and
talk to people like you're on
Facebook.

13. EVERY SOCIAL
CHANNEL HAS
IT'S OWN SET
OF RULES

14. PEOPLE ARE ON THESE
SITES FOR DIFFERENT REASONS.

15. Suggestion:
Learn the
Platforms
& what they are used for.
Here's a great tool:
www.socialmediaexaminer.com

16. Let's Connect
Founder/Creative Director
www.sociallyin.com