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Shit happens

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A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.

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Shit happens

  1. 1. Shit happens…but we could all do a lot less of it Richard Huntington, Saatchi Saatchi
  2. 2. Three cardinal sins
  3. 3. Treating social media withdisrespect
  4. 4. Five crimes against social
  5. 5. 1 Bribing people to like you
  6. 6. The clue is in the name
  7. 7. Chronically2 inane content
  8. 8. 3 Asking people to do stuff we would never do ourselves
  9. 9. The law of unspecial
  10. 10. Thinking interaction is the4 holy grail of participation
  11. 11. Has it ever made you cry?
  12. 12. Has it ever made you cry?
  13. 13. 5 Believing earned media is a panacea for all marketing ills
  14. 14. Earned media is not easy andrarely cheap
  15. 15. Thank you

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