Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Shit happens


Published on

A presentation originally given at a Thinkbox conference on the marketing industry trying to make shit happen a little less often - especially when it comes to Social. Apologies that as per ususal the slides are a presentation and so difficult to decipher.

Published in: Business
  • Be the first to comment

Shit happens

  1. 1. Shit happens…but we could all do a lot less of it Richard Huntington, Saatchi Saatchi
  2. 2. Three cardinal sins
  3. 3. Treating social media withdisrespect
  4. 4. Five crimes against social
  5. 5. 1 Bribing people to like you
  6. 6. The clue is in the name
  7. 7. Chronically2 inane content
  8. 8. 3 Asking people to do stuff we would never do ourselves
  9. 9. The law of unspecial
  10. 10. Thinking interaction is the4 holy grail of participation
  11. 11. Has it ever made you cry?
  12. 12. Has it ever made you cry?
  13. 13. 5 Believing earned media is a panacea for all marketing ills
  14. 14. Earned media is not easy andrarely cheap
  15. 15. Thank you