Using Social Media


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Social Media Presentation delivered 3/22/11 at Portland Community College Pursuit of Employment Event

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Using Social Media

  1. 1. USING SOCIAL MEDIAFOR JOB SEARCH “The Pursuit of Employment” March 22nd 2011 Presenter: Arthur Knepper Career Specialist at Portland Community College 971.722.2244
  2. 2. What is “Social Media”?What does “Social Media” mean to you?
  3. 3. Social Media: Defined Social Media is “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”  Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media“ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.  Wikipedia:
  4. 4. Social Media is: Online exchange of media through connections  Media = Information  Text: Articles, Documents, Blogs  Images: Photos, Art, Graphics, Cartoons  Sounds: Music, Speech  Video: User or professionally generated  Content is limited only by what can be digitized  Information transferred via “Platforms”
  5. 5. Social Media versus Traditional MediaThe biggest difference is: Now you are a part of the commentary.
  6. 6. Media DistinctionSocial Media Traditional/Industrial Media Social Networks  Newspaper  LinkedIn, Twitter, MySpace  New York Times, Wall Street Blogs Journal, USA Today, The  WordPress, Blogger, LiveJournal Oregonian Wikis  Magazines Wikipedia, Wetpaint, Wikispaces   Atlantic, Time, Portland Monthly, Work Collaboration National Geographic Google Docs, Central Desktop, Dropbox   Television Photo/Video Sharing  Fox, CBS, ABC  YouTube, Flickr, Photobucket Review and Opinion  Film  Yelp, Customer Lobby  Universal, Pixar, 20th Century Fox
  7. 7. Media Distinction Continued In some cases, Social Media is a direct replacement for Industrial Media:  YouTube,Hulu, Vimeo vs. Television and Film  Pandora Radio, Slacker vs. AM/FM Radio and CD/MP3  Wikipedia vs. Encyclopedia Brittanica In some cases it is something completely new that has never been represented in Traditional Media:  Facebook, Yelp, WordPress, MeetUp, Second Life
  8. 8. Who Are the “Key Players”?Where to start?
  9. 9. The “Key Players”? - - -
  10. 10. Other sites worth mentioning: Wikipedia - Free, user created encyclopedia YouTube - Hundreds of thousands of videos
  11. 11. Why should I care? What’s the big deal with social media, anyway?Facebook now has ~650 million users, over twice the population of the United States
  12. 12. The Rise of FacebookAs of March 2011, Facebook has:645,252,340 active users (Source:
  13. 13. Social Media Facts and Figures LinkedIn:  Over 90 Million users  Gains a new user every second  80% of employers use social media to search for candidates – 95% of those use LinkedIn Twitter:  It took 3 years, 2 months and 1 day from the first Tweet to the billionth Tweet  Over 1 billion tweets are sent per week.  140 million: The average number of Tweets people sent per day, in the last month.  Source: See “Social Media Revolution 2” on YouTube 
  14. 14. What Employers are doing with Social Media 80% use social media in their recruiting efforts 75% check LinkedIn to research the credentials of job candidates 72% plan on increasing their use of social media for recruiting 51% plan on using job boards less 66% have hired a candidate through an online social network  Source:
  15. 15. Social Media as a Job Search ToolBecause, after all, that’s why we’re here, right?
  16. 16. Social Media as a Job Search Tool Social Media IS:  Social Media is NOT: A way to build and A replacement for maintain relationships other job search  A “web” of tools and methods resources to connect  The “only” solution for and share information finding work  A means to connect  All you need to do to quickly to others find a job  A way to learn about  An excuse to not get employment out and meet people
  17. 17. Using facebook Primarily a “Social Network”  Not intended or designed for “Professional” connections or employment Use to stay in touch with your social connections Primary value is in communication and sharing Hands down, highest risk/lowest reward  Time wasters  Distractions  Addictive
  18. 18. Using LinkedIn Create a free profile – like an online resume  Be sure that it is complete, correct and comprehensive  This can take a lot of time! Keep it up to date Search out people you know  Connect with people who have connections Join groups and get involved  This is where LinkedIn starts to produce results
  19. 19. Using Twitter Twitter is an online service that lets you broadcast short messages to your "followers“ Twitter lets you specify which users you want to follow so you can read their messages in one place Twitter is designed to work on a mobile phone as well as on a computer All Twitter messages are limited to 140 characters Comments can be public or private Twitter is free
  20. 20. Searching for Jobs by NetworkingLet everyone knowyou are lookingfor workAsk for leads andintroductionsScheduleinformationalinterviewsSeek outopportunities forinternshipAttend networkinggroups and eventsLeverage yournetwork
  21. 21. Effectively Leveraging Social Media The goal of any networking opportunity should be:  face-to-face time with the contact  strengthening the connection with that person Not something to use in isolation Social media sites can be very useful in quickly gathering online connections; the trick is to take the next step and land an in-person meeting with the contact.
  22. 22. Pitfalls of Social MediaAs great as all this can be, there are some risks to consider.
  23. 23. Wasting Time Has Never Been Easier Top ways to waste time online  Non-productive conversation  Pictures  Videos  Draining connections Zynga facebook games:
  24. 24. How to Protect Yourself Everything you post online is potentially viewable by a present or future employer  Privacy Settings Don’t over-restrict Choose connections Search yourself
  25. 25. Questions?Recap:What is SocialMedia?Social Mediavs. TraditionalWhy should Icare?Social Mediafor JobsRisks andProtection
  26. 26. Additional Resources Job search guide including info about Social Media  Some excellent guides on using LinkedIn and Twitter  Dedicated to helping people use Social Media  Free Webinars on using LinkedIn  Social Media Handout