USING SOCIAL MEDIAFOR JOB SEARCH “The Pursuit of Employment” March 22nd 2011 Presenter: Arthur Knepper Career Specialist at Portland Community College 971.722.2244 firstname.lastname@example.org
What is “Social Media”?What does “Social Media” mean to you?
Social Media: Defined Social Media is “a group of internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.” Kaplan, Andreas M.; Michael Haenlein (2010). "Users of the world, unite! The challenges and opportunities of Social Media“ Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Wikipedia: http://en.wikipedia.org/wiki/Social_media
Social Media is: Online exchange of media through connections Media = Information Text: Articles, Documents, Blogs Images: Photos, Art, Graphics, Cartoons Sounds: Music, Speech Video: User or professionally generated Content is limited only by what can be digitized Information transferred via “Platforms”
Social Media versus Traditional MediaThe biggest difference is: Now you are a part of the commentary.
Media DistinctionSocial Media Traditional/Industrial Media Social Networks Newspaper LinkedIn, Twitter, MySpace New York Times, Wall Street Blogs Journal, USA Today, The WordPress, Blogger, LiveJournal Oregonian Wikis Magazines Wikipedia, Wetpaint, Wikispaces Atlantic, Time, Portland Monthly, Work Collaboration National Geographic Google Docs, Central Desktop, Dropbox Television Photo/Video Sharing Fox, CBS, ABC YouTube, Flickr, Photobucket Review and Opinion Film Yelp, Customer Lobby Universal, Pixar, 20th Century Fox
Media Distinction Continued In some cases, Social Media is a direct replacement for Industrial Media: YouTube,Hulu, Vimeo vs. Television and Film Pandora Radio, Slacker vs. AM/FM Radio and CD/MP3 Wikipedia vs. Encyclopedia Brittanica In some cases it is something completely new that has never been represented in Traditional Media: Facebook, Yelp, WordPress, MeetUp, Second Life
The “Key Players”? - http://www.facebook.com/ - http://www.linkedin.com/ - http://twitter.com/
Other sites worth mentioning: Wikipedia - http://www.wikipedia.org/ Free, user created encyclopedia YouTube - http://www.youtube.com/ Hundreds of thousands of videos
Why should I care? What’s the big deal with social media, anyway?Facebook now has ~650 million users, over twice the population of the United States
The Rise of FacebookAs of March 2011, Facebook has:645,252,340 active users (Source: http://www.socialbakers.com)
Social Media Facts and Figures LinkedIn: Over 90 Million users Gains a new user every second 80% of employers use social media to search for candidates – 95% of those use LinkedIn Twitter: It took 3 years, 2 months and 1 day from the first Tweet to the billionth Tweet Over 1 billion tweets are sent per week. 140 million: The average number of Tweets people sent per day, in the last month. Source: http://blog.twitter.com/2011/03/numbers.html See “Social Media Revolution 2” on YouTube http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
What Employers are doing with Social Media 80% use social media in their recruiting efforts 75% check LinkedIn to research the credentials of job candidates 72% plan on increasing their use of social media for recruiting 51% plan on using job boards less 66% have hired a candidate through an online social network Source: http://www.thepublicyou.com/
Social Media as a Job Search ToolBecause, after all, that’s why we’re here, right?
Social Media as a Job Search Tool Social Media IS: Social Media is NOT: A way to build and A replacement for maintain relationships other job search A “web” of tools and methods resources to connect The “only” solution for and share information finding work A means to connect All you need to do to quickly to others find a job A way to learn about An excuse to not get employment out and meet people
Using facebook Primarily a “Social Network” Not intended or designed for “Professional” connections or employment Use to stay in touch with your social connections Primary value is in communication and sharing Hands down, highest risk/lowest reward Time wasters Distractions Addictive
Using LinkedIn Create a free profile – like an online resume Be sure that it is complete, correct and comprehensive This can take a lot of time! Keep it up to date Search out people you know Connect with people who have connections Join groups and get involved This is where LinkedIn starts to produce results
Using Twitter Twitter is an online service that lets you broadcast short messages to your "followers“ Twitter lets you specify which users you want to follow so you can read their messages in one place Twitter is designed to work on a mobile phone as well as on a computer All Twitter messages are limited to 140 characters Comments can be public or private Twitter is free
Searching for Jobs by NetworkingLet everyone knowyou are lookingfor workAsk for leads andintroductionsScheduleinformationalinterviewsSeek outopportunities forinternshipAttend networkinggroups and eventsLeverage yournetwork
Effectively Leveraging Social Media The goal of any networking opportunity should be: face-to-face time with the contact strengthening the connection with that person Not something to use in isolation Social media sites can be very useful in quickly gathering online connections; the trick is to take the next step and land an in-person meeting with the contact.
Pitfalls of Social MediaAs great as all this can be, there are some risks to consider.
Wasting Time Has Never Been Easier Top ways to waste time online Non-productive conversation Pictures Videos Draining connections Zynga facebook games:
How to Protect Yourself Everything you post online is potentially viewable by a present or future employer Privacy Settings Don’t over-restrict Choose connections Search yourself
Questions?Recap:What is SocialMedia?Social Mediavs. TraditionalWhy should Icare?Social Mediafor JobsRisks andProtection
Additional Resources Job search guide including info about Social Media http://www.careerealism.com/ Some excellent guides on using LinkedIn and Twitter http://www.thepublicyou.com/ Dedicated to helping people use Social Media http://thesocialmediaguide.com/ Free Webinars on using LinkedIn http://learn.linkedin.com/training/ Social Media Handout