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Smule confidential: do not copy, print, or distribute
Smule confidential: do not copy, print, or distribute
State of the Data Disunion
Smule confidential: do not copy, print, or distribute
Data Science
Smule confidential: do not copy, print, or distribute
The mystique behind the science
Smule confidential: do not copy, print, or distribute
“The high pole in the tent is data integration”
Michael Stonebraker ...
Smule confidential: do not copy, print, or distribute
Data Integration
Smule Partners/Web
Adjust Partners
Adjust
Data Plat...
Smule confidential: do not copy, print, or distribute
• Core UA /Realtime . Self
Sufficiency empowering UA
• Data enhancem...
Smule confidential: do not copy, print, or distribute
Building a User Model for LTV
Geo/Network Data enhancement
Smule confidential: do not copy, print, or distribute
Time Series Matching
Smule confidential: do not copy, print, or distribute
Losing Events
Fraud Detection
Smule confidential: do not copy, print, or distribute
CRM Integration
Smule confidential: do not copy, print, or distribute
Don’t waste your data
Smule confidential: do not copy, print, or distribute
User Attributes at cold start
Smule confidential: do not copy, print, or distribute
2019 Road Map
Smule confidential: do not copy, print, or distribute
How to work with Adjust
• Mobile Engineering resistance to SDKs
• Bu...
Drinkable Water
Data , Data Everywhere, Nor Any Drop To Drink
Data , Data Everywhere, Nor Any Drop To Drink
Data , Data Everywhere, Nor Any Drop To Drink
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Data , Data Everywhere, Nor Any Drop To Drink

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On the stage of Mobile Spree San Francisco 2018, Andrew Platts, Director of Data Engineering, discussed how Smule developed a BI system that allowed them to quantify user behaviour at each step of the funnel. By then linking this behaviour with acquisition data from Adjust (at a user level), Smule was able to link users across channels.

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Data , Data Everywhere, Nor Any Drop To Drink

  1. 1. Smule confidential: do not copy, print, or distribute
  2. 2. Smule confidential: do not copy, print, or distribute State of the Data Disunion
  3. 3. Smule confidential: do not copy, print, or distribute Data Science
  4. 4. Smule confidential: do not copy, print, or distribute The mystique behind the science
  5. 5. Smule confidential: do not copy, print, or distribute “The high pole in the tent is data integration” Michael Stonebraker Apr 2018
  6. 6. Smule confidential: do not copy, print, or distribute Data Integration Smule Partners/Web Adjust Partners Adjust Data Platform Smule Data Platform APIs SDK Real time callbacks / Server to Server Events
  7. 7. Smule confidential: do not copy, print, or distribute • Core UA /Realtime . Self Sufficiency empowering UA • Data enhancement / Integration • Data Quality Using Adjust to improve integration
  8. 8. Smule confidential: do not copy, print, or distribute Building a User Model for LTV
  9. 9. Geo/Network Data enhancement
  10. 10. Smule confidential: do not copy, print, or distribute Time Series Matching
  11. 11. Smule confidential: do not copy, print, or distribute Losing Events
  12. 12. Fraud Detection
  13. 13. Smule confidential: do not copy, print, or distribute CRM Integration
  14. 14. Smule confidential: do not copy, print, or distribute Don’t waste your data
  15. 15. Smule confidential: do not copy, print, or distribute User Attributes at cold start
  16. 16. Smule confidential: do not copy, print, or distribute 2019 Road Map
  17. 17. Smule confidential: do not copy, print, or distribute How to work with Adjust • Mobile Engineering resistance to SDKs • Build an ROI case - particularly around fraud - see examples before. e.g (CRM/Braze) • Update the SDK frequently • Instrument an event listener that in the client that can duplicate your own in-app event • Use DCPs
  18. 18. Drinkable Water

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