Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Cold Emailing and tools for b2b startups

1,659 views

Published on

Cold emailing techniques and tools that you can use for your startup

  • Be the first to comment

Cold Emailing and tools for b2b startups

  1. 1. Customer acquisition Learnings from Bookpad
  2. 2. Understand your market and customers Demography, vertical, competitors
  3. 3. Finding companies to target
  4. 4. Look at lists on Google E.g. top 100 HR companies, 500 cloud storage companies - http://cloudtimes.org/top100/
  5. 5. Find similar companies using websites like getapp.com, alternativeto.net, similarsites.com refer : http://alternativeto.net/software/ alternativeto/
  6. 6. Google required field E.g. HR Software, ATS, Cloud storage
  7. 7. Finding the right people to talk/email
  8. 8. Sidekick- get the sidekick extension for chrome This will give you information about the company, executives and also list similar companies.
  9. 9. Angel List, Crunchbase, leadership/ executives page, blog and news articles.
  10. 10. Finding the email id
  11. 11. Get Rapportive plugin for gmail and crosscheck the emails (Firstname).(Lastname)@companyname.com (firstnamefirstletter).lastname@company.com (firstnamefirstletter)lastname@company.com (firstname)@company.com
  12. 12. Email Permutator All the possible combinations of email ids using the firstname and lastname - bit.ly/name2email
  13. 13. Cold emails
  14. 14. Direct and the right size – nothing more and nothing less idea is to fit the content to a smartphone screen so that there is no scrolling
  15. 15. Direct and the right size – nothing more and nothing less This will give you information about the company, executives and also list similar companies.
  16. 16. Use Sidekick plugin to track emails Tracking emails will give you an insight into – email open rate, email forwards, multiple opens etc.
  17. 17. Use Pipedrive to keep track of your pipeline
  18. 18. US incorporation
  19. 19. Questions  

×