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Nokia

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All about nokia....SWOT of nokia

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Nokia

  1. 1. GYAN GANGA INSTITUTE OF <br />TECHNOLOGY AND MANAGEMENT, BHOPAL<br />A Presentation on<br />Presented by:<br />Aditya Khare<br />Shabbir Hussain<br />Guided by:<br />Prof. SantoshMishra<br />1<br />
  2. 2. Introduction<br /><ul><li>World's largest manufacturer of mobile phone since 1998.
  3. 3. CEO -- Olli-PekkaKallasvuo
  4. 4. Chairman -- JormaOllila
  5. 5. # 6 brand in the world.</li></ul>2<br />
  6. 6. History<br /><ul><li> Tampere, Finland (1865) incorporated in Nokia (1871)
  7. 7. The Mobira Cityman 900 was the first Mobile phone of Nokia.
  8. 8. Founder -- Fredrik Idestam in 1865
  9. 9. Nokia started as a pulp, rubber and cable manufacturer .</li></ul>Fredrik Ides tam<br />founder of Nokia.<br />Statesman Leo Mechelin, <br />co-founder of Nokia.<br />3<br />
  10. 10. The Nokia House<br />Espoo, Finland<br />4<br />
  11. 11. Logos<br />The Nokia Corporation "arrows" logo, used before the "Connecting People" logo.<br />Nokia Company logo. Founded in Tampere in 1865, incorporated in Nokia in 1871<br />The brand logo of Finnish Rubber Works, founded in Helsinki in 1898.Logo from 1965–1966<br />Nokia introduced its "Connecting People" advertising slogan, coined by Ove Strandberg<br />Nokia's current logo with the redesigned "Connecting People" slogan. <br />5<br />
  12. 12. Market Share<br />6<br />
  13. 13. Models<br />7<br />
  14. 14. Nokia is one of the fastest growing brands in the world<br />8<br />
  15. 15. Nokia Industries<br /><ul><li>Paper products
  16. 16. Tires (car and bicycle)
  17. 17. Footwear (including Wellington boots)
  18. 18. Communications cables
  19. 19. Consumer electronics; such as televisions
  20. 20. Personal computers
  21. 21. Electricity generation machinery
  22. 22. Military technology and equipment
  23. 23. Robotics
  24. 24. Capacitors
  25. 25. Plastics
  26. 26. Aluminum
  27. 27. Chemicals</li></ul>9<br />
  28. 28. Nokia Products<br /><ul><li>Military communications and equipment</li></ul>:Like Message device system<br /><ul><li>ADSL modems
  29. 29. Digital television – (digital set-top boxes)
  30. 30. Personal computers (1980)
  31. 31. Mini laptops –
  32. 32. On August 24, 2009, Nokia announced that they will be entering the PC business with a high-end mini laptop called the Nokia Booklet 3G.
  33. 33. Internet Tablet
  34. 34. GPS products Global Positioning System</li></ul>10<br />
  35. 35. Marketing Strategies<br /><ul><li>Focused on Handset Manufacture only
  36. 36. Increase Distribution Channels
  37. 37. Adjust Preferences for specific markets
  38. 38. Customer Satisfaction
  39. 39. Focused on Replacement
  40. 40. Increase Commitment to Emerging Market
  41. 41. Improve Collaboration on Designs
  42. 42. Ensure Accountability and Quality
  43. 43. Aggressive Pricing</li></ul>11<br />
  44. 44. After Sales Services<br /><ul><li>Nokia Care </li></ul>12<br />
  45. 45. SWOT Analysis<br />13<br />
  46. 46. Strengths<br /><ul><li>Global marketing (product)
  47. 47. High product quality
  48. 48. Fashionable product (serve new trend )
  49. 49. Wide range of product </li></ul>14<br />
  50. 50. Weaknesses<br /><ul><li>High price
  51. 51. Outdated Symbian operation system</li></ul> which drives Nokia smart phones, is one of the reasons many consumers prefer Apple's iPhone or Research in Motion's (RIM) Blackberry, which are easier to use<br />15<br />
  52. 52. Opportunities<br /><ul><li>Product launch continuously
  53. 53. Users Availability
  54. 54. Necessary Product For People Now
  55. 55. New Software Market
  56. 56. Joint Venture In Technology </li></ul>16<br />
  57. 57. Threats<br /><ul><li>Obsolete about PC tools if compare with new comers who have more specialize on PC tools
  58. 58. complacency
  59. 59. Cheaper midrange models from Motorola and others
  60. 60. China Mobile made Copy Of NOKIA Sets.
  61. 61. Higher import charges.</li></ul>17<br />
  62. 62. 18<br />

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