My home.ca (1)

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Business plan about an online customized furniture shop

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My home.ca (1)

  1. 1. Make my home.cayou name it, we make it….<br />By<br />Anil reddy<br />Aditya Reddy<br />Irfan khan<br />Praneet<br />
  2. 2. Problem<br /><ul><li>Demand for customized furniture
  3. 3. Lack of choosing alternatives.</li></li></ul><li>solution<br /><ul><li>Customizing according to customer needs
  4. 4. Variety of finishes using CAD/CAM technology</li></li></ul><li>Business model<br /><ul><li>Website with the required tools
  5. 5. Replying within 24 hours
  6. 6. Manufacturing unit in INDIA
  7. 7. In Operation from Spring 2012
  8. 8. Expected customers per year = 125
  9. 9. Estimated sales per month = $15,000</li></li></ul><li>Mission statement<br /><ul><li>“Decorate your home as you wish.”
  10. 10. Meet the customers need with respect to quality and price
  11. 11. At last satisfying the customers with our products</li></li></ul><li>Marketing<br /><ul><li>Target Market – couples 30 to 50 years
  12. 12. Social networking
  13. 13. Electronic and print media
  14. 14. Displays at tradeshows and festivals</li></li></ul><li>Goals and objectives<br /><ul><li>To be a top cabinet supplier to luxury homes in the regional market
  15. 15. Revenues to more than double in the third year
  16. 16. Aim to have 30% of sales in high-end residential customer segment
  17. 17. 20% of sales in mid-range residential customer segment.
  18. 18. 10% of sales in commercial development segment.</li></li></ul><li>competition<br /><ul><li>Direct competition - no direct competition in the present market
  19. 19. In direct competition – retail stores.</li></li></ul><li>Risks and rewards<br /><ul><li>Inconvenient to the customers to setup their own furniture
  20. 20. Free broachers are given to help customers.
  21. 21. Setting up furniture with extra cost.
  22. 22. Simple tools are created for customers convenient
  23. 23. Alliance with exoctic rosewood</li></li></ul><li>Implementation and operation<br /><ul><li>Orders will be taken through online
  24. 24. Designs are done using 3D filter and solid works.
  25. 25. Manufacturing will be done in India
  26. 26. Shipping is done by the Exoctic Rosewood
  27. 27. Direct delivery to the customers</li></li></ul><li>resource requirements<br /><ul><li>Business license and insurance
  28. 28. Online sales site
  29. 29. Furniture inventory
  30. 30. A knowledge of the furniture we sell
  31. 31. Sales transactions forms (receipts, return policies, etc.)
  32. 32. Financial-we need an investment of 35,000 CAD dollars</li></li></ul><li>key issues<br /><ul><li>Trust
  33. 33. Marketing
  34. 34. delivery</li></li></ul><li>Financial plan<br /><ul><li>Start up capital is $30,000
  35. 35. Average price per unit = $1,600
  36. 36. Annual sales = $104,000 appox (1st year)
  37. 37. Annual costs = $109,500 estimated (1st year)
  38. 38. Break even point is expected at 16th to 19th month
  39. 39. $15,000 for 20% equity in liabilities</li></li></ul><li>Founders<br /><ul><li>Product designer – Anil Reddy
  40. 40. Software programmer – Irfan khan
  41. 41. Marketing manager – Aditya Boyilla
  42. 42. Finance manager - Praneet</li></li></ul><li>

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