CONFIDENTIAL & LEGALLY PRIVILEGED
Analytics Management
Page 2© adiyanth – Distribution Restricted
Adiyanth Analytics is being set up with a vision of supplying analytical capabi...
Page 3© adiyanth – Distribution Restricted
Big Data Enterprise
Data
Panel Data
FrontendRoad
Front End Road leading to:
 D...
Page 4© adiyanth – Distribution Restricted
Value PropositionCustomerSegments
Delivery Mechanism
KeyPartners
Key Activities...
Page 5© adiyanth – Distribution Restricted
Data Assets for ascertaining Data Edge – Possibilities; Probabilities & Priorit...
Page 6
Analytics Mandate: Ensuring high success rate through micro-segmentation and
precise targeting with relevant offer ...
Page 7© adiyanth – Distribution Restricted
Tactical Analytics
based on ICEAV
framework
Transformational
Analytics based on...
Page 8
Social Learning Cycle at C-Suite supported by Adiyanth Analytics
Uncodified
(Tacit)
Codified
(Explicit)
Undiffused
...
Page 9
Pealing of the Onion – The Adiyanth Way
Insight Program
Engagement Program
Connectivity Program
Action Program
Visi...
CONFIDENTIAL & LEGALLY PRIVILEGED
For more details reach out to:
Aditya Madiraju
aditya.madiraju@adiyanth.com
+91 888 494 ...
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Analytics Management - Adiyanth Analytics

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Introduction to Adiyanth Analytics and our approach to building an Analytics Value Proposition.

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Analytics Management - Adiyanth Analytics

  1. 1. CONFIDENTIAL & LEGALLY PRIVILEGED Analytics Management
  2. 2. Page 2© adiyanth – Distribution Restricted Adiyanth Analytics is being set up with a vision of supplying analytical capabilities to organizations that would want to "compete and win" based on its Data-driven Competitive Advantage. We intend to arm the clients with this capability through any one of the 3 core approaches - Outsourcing, Data Solutions, Professional Services. We focus on Information & Knowledge management services wishing to cater to market segment that consists of :  organizations that have experienced growth for at least 5 years resulting in a unique culture, brand recall, appreciation and market expectations being at their peak.  These organizations are now at cusp and are at risk of quickly slipping into “trough of disillusionment”, or at best feared for, flattened slope of enlightenment from any misstep.  They are addressing the 3 key challenges of Information Economy, viz., Availability, Accessibility & Affordability of "knowledge for decision making" About Us
  3. 3. Page 3© adiyanth – Distribution Restricted Big Data Enterprise Data Panel Data FrontendRoad Front End Road leading to:  Digital CRM Loyalty Middleware Road Middleware Road leading to:  Business Consulting IT Management Quantitative Models BackendRoad Back End Road leading to:  Project Management Maintenance Solutioning Fabrication Road Fabrication Road leading to:  Consumer Engagement Cloud Web Design & Development Decision Information Data Insight Adiyanth Analytics Platform v1.0 DIDI Framework
  4. 4. Page 4© adiyanth – Distribution Restricted Value PropositionCustomerSegments Delivery Mechanism KeyPartners Key Activities Key Resources Cost Structure Organizational Culture Customer Relationship Channels Revenue Streams Business Model Canvas v1.0
  5. 5. Page 5© adiyanth – Distribution Restricted Data Assets for ascertaining Data Edge – Possibilities; Probabilities & Priorities (3Ps) Segment Research for Attitudes & Priorities Customer Research for Opinions & Possibilities Brand Research for behaviors & Probabilities Big Data Assets Enterprise Data Assets Panel Data Assets
  6. 6. Page 6 Analytics Mandate: Ensuring high success rate through micro-segmentation and precise targeting with relevant offer and value Online Queries Standard Reports Visualization Tools Ad hoc Queries Spreadsheet Analysis Dashboards Key Performance Indicators Performance Management Balanced Scorecards Predictive Modeling Data Mining Segmentation Analysis Experimentation Simulation Cluster Analysis Risk Analysis What happened REPORTING Why did it happen ANALYSIS What is happening now REAL-TIME MONITORING What is likely to happen in the future PREDICTION Business Intelligence Business Analytics Increasing use of Assisted Insights generation
  7. 7. Page 7© adiyanth – Distribution Restricted Tactical Analytics based on ICEAV framework Transformational Analytics based on SPQR framework Strategic Analytics based on DELTA framework Our approach: Consulting++ Analytics Consulting – Technology + Change Management Analytics Program Deployment – Resource Augmentation, Business Process Reengineering Analytics Customization – Platform Development, Enterprise Deployment
  8. 8. Page 8 Social Learning Cycle at C-Suite supported by Adiyanth Analytics Uncodified (Tacit) Codified (Explicit) Undiffused (personal) Widely Shared (Collective) Diffusing Absorbing Scanning Problem Solving Follow Content on Social Media: 1. Slideshare 2. Blog 3. Linkedin
  9. 9. Page 9 Pealing of the Onion – The Adiyanth Way Insight Program Engagement Program Connectivity Program Action Program Vision Program •Transactional Stickiness • Commercial Teaching •Co-creation •Projects •Innovation •Consulting •Interactivity • Responsiveness •Resonance • Shared Goals
  10. 10. CONFIDENTIAL & LEGALLY PRIVILEGED For more details reach out to: Aditya Madiraju aditya.madiraju@adiyanth.com +91 888 494 8072 +91 997 163 3884 Aditya Madiraju has a passion for data and the strong desire—as well as drive—to help companies transform the way they do their business — ”compete and win” on analytics. Aditya’s clients appreciate his unique ability to identify & triangulate their most challenging business issues; then design and implement a foundational data driven process to address them. His achievements, includes establishing a network of data services in partnership with marketing service centers and the agency that fulfills the day- to-day marketing execution and the long term analytical needs of his clients. His innovative solutions help clients navigate the complex and often confusing process of planning and achieving return on marketing investment. Aditya held many data related roles of varying responsibilities at BFSI organizations , where, he was on the front lines instituting data-based capabilities.

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