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Designing for online communities
Design research, co-design &
community management
Anthony Ditton - @six_gun
WHAT THEY SAID
UX Australia 2013
What I want to cover:
Tweaking design research for community sites
Recognising and adjusting to some sma...
Tweaking design research for
community sites
Methods for involving the community
in the design process
Guiding management ...
UX Australia 2013
Considered design
UX Australia 2013
UX Australia 2013
Immersion: tweaking design research
UX Australia 2013
Organisational objectives vs. community mission
UX Australia 2013
UX Australia 2013
UX Australia 2013
UX Australia 2013
UX Australia 2013
Organisational objectives vs. community mission
UX Australia 2013
Tweaks to audience / stakeholder mapping
UX Australia 2013
Tweak your personas
UX Australia 2013
UX Australia 2013
UX Australia 2013
Provide a structure for meaningful storytelling
UX Australia 2013
UX Australia 2013
UX Australia 2013
Equip the client for the challenges ahead
Inception Establishment Maturity Mitosis
You are here!
Thx: Mi...
UX Australia 2013
Ideation: why co-design?
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in whic...
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in whic...
UX Australia 2013
UX Australia 2013
UX Australia 2013
UX Australia 2013
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in whic...
UX Australia 2013
Participation equality
Tiny chunk
Smallish chunk
Big chunk
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in whic...
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in whic...
UX Australia 2013
Why co-design?
Exposes your client’s relationship with the community
Gives the community a forum in whic...
UX Australia 2013
UX Australia 2013
UX Australia 2013
Guiding management strategy
UX Australia 2013
Community management lifecycle
Inception Establishment Maturity Mitosis
You are here!
Thx: Millington et...
UX Australia 2013
Community management strategy
Community growth and driving engagement
Events and activities
Content
Mode...
UX Australia 2013
Community management lifecycle
Inception Establishment Maturity Mitosis
You are here!
Thx: Millington et...
UX Australia 2013
TL;DR?
Creating viable online communities can be hard; to
increase your chances of success:
Bring the co...
UX Australia 2013
Thanks.
Questions?
Anthony Ditton - @six_gun
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Design research, co-design & community management

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Slides from my UX Australia 2013 presentation.

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Design research, co-design & community management

  1. 1. Designing for online communities Design research, co-design & community management Anthony Ditton - @six_gun
  2. 2. WHAT THEY SAID
  3. 3. UX Australia 2013 What I want to cover: Tweaking design research for community sites Recognising and adjusting to some small peculiarities Methods for proximity Co-design and other tools to be close to your project’s community throughout the design process Guiding management strategy Equipping clients for the challenges ahead
  4. 4. Tweaking design research for community sites Methods for involving the community in the design process Guiding management strategy
  5. 5. UX Australia 2013 Considered design
  6. 6. UX Australia 2013
  7. 7. UX Australia 2013 Immersion: tweaking design research
  8. 8. UX Australia 2013 Organisational objectives vs. community mission
  9. 9. UX Australia 2013
  10. 10. UX Australia 2013
  11. 11. UX Australia 2013
  12. 12. UX Australia 2013
  13. 13. UX Australia 2013 Organisational objectives vs. community mission
  14. 14. UX Australia 2013 Tweaks to audience / stakeholder mapping
  15. 15. UX Australia 2013 Tweak your personas
  16. 16. UX Australia 2013
  17. 17. UX Australia 2013
  18. 18. UX Australia 2013 Provide a structure for meaningful storytelling
  19. 19. UX Australia 2013
  20. 20. UX Australia 2013
  21. 21. UX Australia 2013 Equip the client for the challenges ahead Inception Establishment Maturity Mitosis You are here! Thx: Millington et al. www.feverbee.com
  22. 22. UX Australia 2013 Ideation: why co-design?
  23. 23. UX Australia 2013 Why co-design? Exposes your client’s relationship with the community Gives the community a forum in which to define themselves (not just the solutions) Creates champions and a seed community Equips the community to continue the design journey Complimentary to later production work
  24. 24. UX Australia 2013 Why co-design? Exposes your client’s relationship with the community Gives the community a forum in which to define themselves (not just the solutions) Creates champions and a seed community Equips the community to continue the design journey Complimentary to later production work
  25. 25. UX Australia 2013
  26. 26. UX Australia 2013
  27. 27. UX Australia 2013
  28. 28. UX Australia 2013
  29. 29. UX Australia 2013 Why co-design? Exposes your client’s relationship with the community Gives the community a forum in which to define themselves (not just the solutions) Creates champions and a seed community Equips the community to continue the design journey Complimentary to later production work
  30. 30. UX Australia 2013 Participation equality Tiny chunk Smallish chunk Big chunk
  31. 31. UX Australia 2013 Why co-design? Exposes your client’s relationship with the community Gives the community a forum in which to define themselves (not just the solutions) Creates champions and a seed community Equips the community to continue the design journey Complimentary to later production work
  32. 32. UX Australia 2013 Why co-design? Exposes your client’s relationship with the community Gives the community a forum in which to define themselves (not just the solutions) Creates champions and a seed community Equips the community to continue the design journey Complimentary to later production work
  33. 33. UX Australia 2013 Why co-design? Exposes your client’s relationship with the community Gives the community a forum in which to define themselves (not just the solutions) Creates champions and a seed community Equips the community to continue the design journey Complimentary to later production work
  34. 34. UX Australia 2013
  35. 35. UX Australia 2013
  36. 36. UX Australia 2013 Guiding management strategy
  37. 37. UX Australia 2013 Community management lifecycle Inception Establishment Maturity Mitosis You are here! Thx: Millington et al.
  38. 38. UX Australia 2013 Community management strategy Community growth and driving engagement Events and activities Content Moderation Relationships Technology Business / organisational integration
  39. 39. UX Australia 2013 Community management lifecycle Inception Establishment Maturity Mitosis You are here! Thx: Millington et al.
  40. 40. UX Australia 2013 TL;DR? Creating viable online communities can be hard; to increase your chances of success: Bring the community into every stage of the design process Create a community management strategy to support the community into maturity
  41. 41. UX Australia 2013 Thanks. Questions? Anthony Ditton - @six_gun

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