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Product Design for Rapid Growth 2017

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Design stories from Postman and ReferralCandy. A focus on practical takeaways that lead to faster, effective shipping. Better collaboration is key to being effective as a product designer.

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Product Design for Rapid Growth 2017

  1. 1. Hello!
  2. 2. Product Design 
 for Rapid Growth
  3. 3. CONFIDENTIAL Head of Design & UX ReferralCandy Aditi Kulkarni
  4. 4. CONFIDENTIAL VP Design Postman My last 2.5 yrs
  5. 5. CONFIDENTIAL
  6. 6. CONFIDENTIAL
  7. 7. Story #1
  8. 8. Architecture > UX UX > Architecture
  9. 9. Faster Shipping Demo Days Excellent Onboarding Design Metrics Find your Champion
  10. 10. Faster, effective shipping
  11. 11. Improves collaboration between designers and developers 01 The team becomes a lot more systematic and disciplined 02 Get to the real effective product design decisions, faster 03 Make all the UI Components Encourages prototyping rather than static mocks and wires 04 Helps the team choose the right toolchain for themselves 05
  12. 12. Ship, Ship, Ship! Ship as much as you can, as fast as you can, as frequently as possible
  13. 13. Demo Days
  14. 14. Talk to people who use your products everyday
  15. 15. “Users don’t know what they want” Are you sure about that?
  16. 16. Chat with them
  17. 17. Excellent Onboarding
  18. 18. Showcase the value of your service instantly
  19. 19. Loyalty
  20. 20. “We’re a flat organization" 😂
  21. 21. $ $ $ $ $ $ $ $ $ $ $ $
  22. 22. Design Metrics are 
 your friends <3
  23. 23. “You’re not listening to our feedback”
  24. 24. Share your process
  25. 25. Story #3
  26. 26. Find your champion Someone who supports design and understands its potential impact
  27. 27. Faster Shipping Demo Days Excellent Onboarding Design Metrics Find your Champion
  28. 28. Thank You @uxartist www.aditikulkarni.com

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