Why Digital ? Why Surat


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A concise view on the potential of the Surat Textile Processing industry to evolve towards digital textile printing. The hurdles involved in achieving this transformation and the learning process.

Copyright 2013 Inkjet Forum India

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  • Though was predominantly unorganized industry even a few years back, but the scenario started changing after the economic liberalization of Indian economy in 1991. The opening up of economy gave the much-needed thrust to the Indian textile industry, which has now successfully become one of the largest in the world. India textile industry largely depends upon the textile manufacturing and export. . It also plays a major role in the economy of the country. India earns about 27% of its total foreign exchange through textile exports. Today, Textile industry is one of the major contributors to the total output of the fast growing Indian industrial sector which is at present revolving around 14%. From this background it is quite clear to us that the market size of India is growing at a very high pace. With increasing demand for the products of Indian Textile Industry, new players are jumping in the league to get a slice of the profitable pie and the already existing textile mills are raising their capacity for increasing their supply. Hence, the expansion process of the domestic industry is also not far behind.
  • Conduct Market Research to stay in tune with the requirements of the Indian inkjet industry IFI brings together more than 15 years of experience in organising technical conference & comprehensive understanding of printing technology to create a competent knowledge sharing platform
  • Acts as a knowledge transfer platform between the technology providers and the Indian inkjet printing industry
  • Why Digital ? Why Surat

    1. 1. Why Digital ? Why Surat ? Aditya Chandavarkar Founder & CEO Inkjet Forum India
    2. 2. Contents  Surat Economy & Industry Profile  Why Surat ? - Advantages of Surat  Why Digital ? - Suitable for Surat’s evolving business environment. - Correct adoption of Digital is Important - Future Challenges.  Inkjet Forum India Initiative 2 © Inkjet India Workshop 2013 / Aditya Chandavarkar 02/08/2013
    3. 3. Surat Economy & Industry Profile • Industrial developments attributed to the diamond processing, textiles, chemical & petrochemical industries • Surat contributes 11.5% of (GDP) to the State, as compared to any other district of India, • It processes diamond valued at USD 10.71 billion - 65% of total diamond exports from India 302/08/2013 © Inkjet India Workshop 2013 / Aditya Chandavarkar Source: Surat & Tapi District Profiles, Industries Commissionerate
    4. 4. Surat Economy & Industry Profile • Surat – The synthetic capital of India hosts over 45,000 power looms and provides over 0. 7 million jobs. • It contributes 18% to the total man made fibre exports and 40% of man made fabric production in India • Surat has been very successful in attracting a sizeable amount of FDI in various sectors like energy, oil, and petroleum. A significant investment of (USD 726 million) in Hazira LNG terminal project is one of the largest greenfield FDIs in India 402/08/2013 © Inkjet India Workshop 2013 / Aditya Chandavarkar Source: Surat & Tapi District Profiles, Industries Commissionerate
    5. 5. Why Surat ? 502/08/2013 © Inkjet India Workshop 2013 / Aditya Chandavarkar
    6. 6. Advantages of Surat 602/08/2013 © Inkjet India Workshop 2013 / Aditya Chandavarkar • Capability to lead the digital textile fraternity in India both in innovation & cost-effectiveness. • It can provide products in the various stages of the Textile Supply Chain. • Reduces need for transport of semi-finished products across large distances thus reducing the final cost. • It has the ability to adapt to change in the latest trends. and preferences of people.
    7. 7. 7 Textile Supply Chain © Inkjet India Workshop 2013 / Aditya Chandavarkar 02/08/2013 Back
    8. 8. Advantages of Surat 802/08/2013 © Inkjet India Workshop 2013 / Aditya Chandavarkar • Strong entrepreneurial skills of the artisans and businessmen. • Adoption of technology is fairly rapid once the revenue model is understood.
    9. 9. 9 Why Digital ? © Inkjet India Workshop 2013 / Aditya Chandavarkar • The business environment is evolving and there is a constant need for innovation. • There is a need for the change in mindset to adopt new technology and combine it with existing technology for new business opportunities. • However a structured approach needs to be developed for the same by the stakeholders of the textile industry in Surat.
    10. 10. 10 Why Digital ? • The textile industry in Surat like any industry in India is going through the following challenges: - Non availability/increasing cost of labour - Cost of energy/gas - Issues of pollution control with legislations getting stronger. • Digital Textile Printing if adopted well will help to reduce some the issues which the industries are/will face. © Inkjet India Workshop 2013 / Aditya Chandavarkar
    11. 11. 11 Change is Difficult © Inkjet India Workshop 2013 / Aditya Chandavarkar • Adoption of Digital Textile Printing will require a technological change but most importantly a mindset change. • Brand positioning of Surat needs to change. There is a need to target not only the low cost but also the middle level and high value markets. • Change in Marketing strategies – Use of Social Media marketing & e-commerce
    12. 12. About Inkjet Forum India A initiative in the area of Inkjet printing technology to organise:  Conferences  Education Programs  Workshops Conduct Market Research Experience & Understanding of Printing 12 © Inkjet India Workshop 2013 / Aditya Chandavarkar
    13. 13. Objectives Assist the Indian inkjet printing industry to:  Keep updated with technological developments  Understand the various applications & their requirements  Understand market trends is the areas of digital textile printing, ceramic inkjet printing, industrial inkjet & printing 13 © Inkjet India Workshop 2013 / Aditya Chandavarkar
    14. 14. 14 Industry Support © Inkjet India Workshop 2013 / Aditya Chandavarkar
    15. 15. 15 Thank You Aditya Chandavarkar Founder, Inkjet Forum India M: +91 9869441285 Email: aditya@inkjetforumindia.com Web: www.inkjetforumindia.com © Inkjet India Workshop 2013 / Aditya Chandavarkar