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Alberto Di Minin wwwwwhow social innovation

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blending together the concepts of Open Innovation and Social Innovation.

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Alberto Di Minin wwwwwhow social innovation

  1. 1. WWWWWHOWSocial InnovationWhy, When, Who, Where, What & How Social Innovation Matters Alberto Di Minin www.diminin.it Intel® European Research & Innovation Conference Barcelona, Spain October 22-23 2012
  2. 2. WHY
  3. 3. Creative Destruction“This process of Creative Destruction is the essential fact about capitalism” Capitalism, socialism and democracy (1942) Joseph Alois Schumpeter
  4. 4. What will the Next Society ask to the corporate world?“The key challenge for the corporation will be to demonstrate its social legitimacy” Peter Drucker, The Next Society The Economist, November 2001
  5. 5. Why do we need Social Innovators?1. Companies don’t solve the most urgent problems2. Government aid is not the answer3. Improve the Adaptive Efficiency of society4. To fight disharmonization5. To increase social value, in different forms, by different actors Dr. Susan Müller Summer School for Social Innovators by Intel & EBS (July 2012)
  6. 6. WHEN
  7. 7. 150 Years.. & counting1862 1962 2012
  8. 8. 150 Years.. & counting1862 1962 2012
  9. 9. The Utopia of Ivrea1862 1960 2012
  10. 10. Crowd-Everything1862 1962 2012
  11. 11. WHO
  12. 12. The Stakeholder
  13. 13. Social Innovator as an OutlierDon’t try to be everyman.Don’t pretend you’re a member of everycommunity you visit.Don’t try to be citizens of some artificialglobalized community.Go deeper into your own tradition.Be distinct and credible. People will come David Brooks, The New York Times June 2012
  14. 14. WHERE
  15. 15. Emergency: Where they need you
  16. 16. Ashoka: Where your Network takes itThe Ashoka Fellows model70 countries and 3000 fellows The idea presented by the Fellow must be: NEW CREATIVE ENTREPRENEURIAL EXTENSIVE TRUSTWORTHY
  17. 17. WHAT
  18. 18. A Definition “Social innovations are new solutions that address societal challenges in a waythat is contextual, targeted and promotes common welfare.” The definition of the Center for Social Innovation and Social Entrepreneurship (EBS)
  19. 19. HOW
  20. 20. Business Model Innovation• It is a reference scheme. It connects ideas, technologies, with results.• It explains how through an entrepreneurial effort an organization translates its potential into value.• It can be the focal point of an innovation process. What is a Business Model?
  21. 21. Open Social Innovation1. Not all smart people work for me2. My offering is not the only way to capture new value Freely Adapted & Openly Inspired by Dr. Henry Chesbrough’s work
  22. 22. WWWWWHOWSocial Innovation Thank you for your attention Alberto Di Minin www.diminin.it Intel® European Research & Innovation Conference Barcelona, Spain October 22-23 2012

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