WWWWWHOW
Social Innovation
Why, When, Who, Where, What & How
Social Innovation Matters
Alberto Di Minin
www.diminin.it
Intel® European Research & Innovation Conference
Barcelona, Spain October 22-23 2012
Creative Destruction
“This process of Creative Destruction is the
essential fact about capitalism”
Capitalism, socialism and democracy
(1942) Joseph Alois Schumpeter
What will the Next Society ask to
the corporate world?
“The key challenge for the corporation will
be to demonstrate its social legitimacy”
Peter Drucker, The Next Society The Economist, November 2001
Why do we need Social
Innovators?
1. Companies don’t solve the most urgent problems
2. Government aid is not the answer
3. Improve the Adaptive Efficiency of society
4. To fight disharmonization
5. To increase social value, in different forms, by
different actors
Dr. Susan Müller
Summer School for Social Innovators
by Intel & EBS (July 2012)
Social Innovator as an Outlier
Don’t try to be everyman.
Don’t pretend you’re a member of every
community you visit.
Don’t try to be citizens of some artificial
globalized community.
Go deeper into your own tradition.
Be distinct and credible.
People will come
David Brooks, The New York Times June 2012
Ashoka: Where your Network
takes it
The Ashoka Fellows model
70 countries and 3000 fellows The idea presented by
the Fellow must be:
NEW
CREATIVE
ENTREPRENEURIAL
EXTENSIVE
TRUSTWORTHY
A Definition
“Social innovations are new solutions
that address societal challenges in a way
that is contextual, targeted and promotes
common welfare.”
The definition of the Center for Social Innovation and
Social Entrepreneurship (EBS)
Business Model Innovation
• It is a reference scheme. It connects ideas,
technologies, with results.
• It explains how through an entrepreneurial
effort an organization translates its
potential into value.
• It can be the focal point
of an innovation process.
What is a Business Model?
Open Social Innovation
1. Not all smart people work for me
2. My offering is not the only way to
capture new value
Freely Adapted & Openly Inspired
by Dr. Henry Chesbrough’s work
WWWWWHOW
Social Innovation
Thank you for your attention
Alberto Di Minin
www.diminin.it
Intel® European Research & Innovation Conference
Barcelona, Spain October 22-23 2012