CONTENTS INTRODUCTION. PURPOSE OF TOURISM. TOURISM IN WORLD. TOURISM IN PAKISTAN. IMPROVEMENT IN PAKISTAN. CONCLUSION.
TOURISM INDUSTRY TOURISM Tourism is Travel for recreational,leisure orBusiness purposes TOURISM INDUSTRY The people, activities, and organizationsinvolved in providing services for people on holiday, forexample hotels, restaurants, and tour guides.
Enabling Factors Factors which make travel possible Better transport Better communications Faster and cheaper travel Improvement in accommodation, facilities and services
Motivating Factors Factors which persuade people to travelBuilding of cities and industry , people feeling the needto escape from reality to fulfil their ‘intrinsic needs’
Reason For Travel Relaxation- People need to get away from the stress of everyday life Family/ Friends -Many people have family/friends that are located in different parts of the world. Religion- There are places in the world that hold religious importance for many people. Celebration- Wedding, Anniversary, Birthday, Birth- Education-Youre getting your education somewhere or an educational school trip.
Statistics about World Tourism The total contribution of Travel & Tourism to GDP was (9.1% of GDP) in 2011, and is forecast to rise by 2.8% in 2012. In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 8.7% of total employment (254,941,000 jobs). This is expected to rise by 2.0% in 2012 to (260,093,000 jobs). Visitor exports generated (5.3% of total exports) in 2011. This is forecast to grow by 1.7% in 2012, Travel & Tourism investment in 2011 was 4.9% of total investment. It should rise by 3.5% in 2012
International International Change UNWTO tourist touristRank Country (2010 to Region arrivals arrivals 2011) (2011) (2010) 1 France Europe 79.5 million 77.1 million +3.0% 2 United States North America 62.3 million 59.8 million +4.2% 3 China Asia 57.6 million 55.7 million +3.4% 4 Spain Europe 56.7 million 52.7 million +7.6% 5 Italy Europe 46.1 million 43.6 million +5.7% 6 Turkey Europe 33.3 million 27.0 million +8.9% 7 United Kingdom Europe 29.2 million 28.3 million +3.2% 8 Germany Europe 28.4 million 26.9 million +5.5% 9 Malaysia Asia 24.7 million 24.6 million +0.6% 10 Mexico North America 23.4 million 23.3 million +0.5%
France 76.8 million visitors. Famous Eiffel Tower in Paris,louvre Museum,palace of versaille. The total contribution of Travel & Tourism to GDP was (9.3% of GDP) in 2011 In 2011, the total contribution to employment, including jobs indirectly supported by the industry, was 10.4% of total employment (2,793,500 jobs) Visitor exports generated (7.5% of total exports) in 2011. Travel & Tourism investment in 2011 was 4.2% of total investment
United States According to 2011 Survey, 59.7 million visitors Visited USA. New York City, Los Angeles, Washington D.C. and San Francisco are the most visited cities in the U.S. In 2009,impact of travel on Us economy total tourism sales $ 1.24 Trillion Total Tourism employment 7.8 million. Total percentage of GDP 2.8 %
China 55.7 million visitors In recent years, the number of visitors to China has skyrocketed, largely due to an increase in global business dealings and cultural exchange Travel & Tourism’s total contribution to GDP in China was around 9% of total GDP Travel & Tourism sustained, either directly or indirectly, 61.9 million jobs in China in 2011. In 2011, visitor exports totalled $50.9 billion According to the WTO, in 2020, China will become the largest tourist country and among the largest for overseas travel
Spain 52.7 million visitors. The total contribution of Travel & Tourism to GDP was (14.9% of GDP) in 2011. In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 12.7% of total employment (2,304,500 jobs). Visitor exports generated (14.6% of total exports) in 2011. Travel & Tourism investment in 2011 was 5.7% of total investment. Spain is still the worlds biggest producer of olive oil.
Italy 43.6 million visitors The total contribution of Travel & Tourism to GDP was (8.6% of GDP) in 2011 In 2011, the total contribution of Travel Tourism to employment, including jobs indirectly supported by the industry, was 9.7% of total employment (2,231,500 jobs). Visitor exports generated (6.7% of total exports) in 2011. Travel & Tourism investment in 2011 was 4.0% of total investment
INDIA According to World Tourism Organization estimates, India will lead in South Asia with 8.9 million arrivals by 2020. The total contribution of Travel & Tourism to GDP was (6.4% of GDP) in 2011. In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 7.8% of total employment (39,352,000 jobs). Visitor exports generated (3.8% of total exports) in 2011. Travel & Tourism investment in 2011 was 5.1% of total investment
History Of Pakistan Tourism Member of UNWTO in September 1949. Initially Pakistan railways are responsible for tourism matters. In 1956,Transferred to Communication and transport Division. In1960,was named as bureau of Tourism. In 1964 was placed under control of CAA and tourism. In September,2004 it was given status of Ministry of tourism.
Vision Of Ministry of TourismTo promote and develop Tourism By providing Accomodation Food Entertainment Public Amenities To exploit great potential of our culture,scenic & religiousTourism To Create Employment Generate Revenues Reduce Poverty Bring Equitable distribution of Benefits
Major Achievements Development of Patriata Skyride project and roadside service areas. Mona Bao Train For Indian Tourist. Intercity luxury bus service. Adventure pakage tours ,city Tours. Lauched website For online communication.
Tourism As Economical Force It includes potential tourist spots: Various Museums of Pakistan. Various National Parks of Pakistan. Other Historical places. Small scale industries. Tourist spots in Northern Areas.
MURREEGalliat region is famous for: Natural beauty. Cool temperature in summer season. Equally Popular Around the year. Bhurban,Patriata And Ayubia are other attractions.
MOHENJO-DARO Means the “Mound of the Dead”. Symbol Of Civilized and modern Society. Remarkable construction of: Buildings Highly Developed Drainage system.
SKARDU A landscape ofTowering Mountains.Waterfalls And Quiet LakesLocated on the banks of River Indus .• Knowns As Mountaineers Paradise. The five main Valleys are Skardu,shigar,Khaplu,rondu,Kharmung.
KAGHAN VALLEY The best place to enjoy Cool Weather in Summer. Worth-Seeing Places areLake Saif-ul-Muluk.Plateaus of Shogran and Lalazar.Naran,Kaghan.Mansehra and Balakot.
SHANDUR MELA(JULY 7-9)POLO AT THE TOP OF THE WORLD Held at Shandur pass. Reflect Culture,Tadition of this region. IncludesFolk musicDancingFishingHorse back ridingMountaineeringHiking and ExploringTrout fishing
Statistics of Pakistan Tourism The total contribution of Travel & Tourism to GDP was (7.3% of GDP) in 2011. In 2011, the total contribution of Travel & Tourism to employment, including jobs indirectly supported by the industry, was 6.4% of total employment (3,771,500 jobs). Visitor exports generated (4.4% of total exports) in 2011. Travel & Tourism investment in 2011 was 8.3% of total investment.
Factors Affecting Tourism Level of security for tourists. Government policies for tourism. Development of Transportation and Communication. Non-Availability of Funds. Lack of Infrastructure Facilities. Marketing at Local & International level. No concept of rail tourism Pakistan. Rising Inflations.
Level Of Security For Tourists Terrorism has Hampered Tourism industry in Pakistan. 4 Lacs Foreign visitors came in 2008. No. of Tourists dropped by 6% in 2009. Pakistan’s Ranking was 103/124 countries. Even regular tourists are hesitant and feeling insecure.
Recommendations To Frame Sound Policy for sport,religious,beach,cultural tourism,rail tourism,medical tourism. To give it status of Industry in Real Sense. To create Awareness among people. Manpower may be trained for it.
Economic ImpactsPostive: Bring money into local economy. Creates Job for local people. Increase the income of industries that supply tourism e.g Farming Foreign ExchangeNegative: A lot of profit made from tourism is kept by the large level companies rather than going to local economy.
Social ImpactsPostive: Lots of job means Young people are likely to stay in the area. Improved roads,Infrastructure and communication benefit local people. Income from Tourism can be used In local community Projects. Cultural Preservation.Negative The Behaviour of some Tourist can offend people. Tourist jobs are Badly Paid and are seasonal. Traffic congestion caused by tourist Cultural Destruction. Development of Illegal Activities e.g Drug market
Environmental ImpactsPositive:Income from tourism can be used In protecting theenvironment.Negative: Tourism can increase and litter And pollution. Tourism can lead to destruction of natural habitats. Tansporting people to long distances Release green house gases that causes Global warming.
Factors Which Affect Tourism Conflict. Bad weather. Terrorism. Major events. World Economy. Exchange Rate.