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©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
Driving through Italy 11 – 20 May
eTrip...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
What is the e-Trip?
10 days of converti...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
eTrip Italy 2015: Online storytelling
c...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
eTrip is driving a digital revolution
t...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
Torino to Rome and back in
10 days and ...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
Bloggers are driving the
new Fiat 500 X...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
The publishing network with over
1.29 m...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
About our blogs
The Dutchcowboy network...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
About Dolcevia.com
Dolcevia.com aims to...
©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC
Ask for our Media Profile & Rates 2015 ...
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E Trip Goes Italy 2015 - Driving through Italy 11 – 20 May

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What is the e-Trip?
10 days of converting visitors to buyers
A LIVE story about your brand and destination
The first E-trip took place in France in 2014, a 5-day road trip , on the
new E –Bike by ® CUBE. A group of 6 Dutch bloggers accompanied
by a photographer and a video camera man travelled through the
Bourgogne region. E-Trip Italy will engage tourists and buyers for 10
days and put your brand in the middle of the action !
Convert Online Visitors to Buyers for Consumer Brands!
The 2014 e-Trip was about converting visitors from the web to buy
the e-Bike, biking accessories, clothing and hi-tech travel biking
gadgets. Participating brands were ® Garmin, Adidas, Truphone,
TomTom, Leitz, AGU, Jabra, Cube, Sony en Atout France.
2015 will be about Italian brands !

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E Trip Goes Italy 2015 - Driving through Italy 11 – 20 May

  1. 1. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC Driving through Italy 11 – 20 May eTrip goes Italy 2015 After the triumphant eTrip France 2014
  2. 2. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC What is the e-Trip? 10 days of converting visitors to buyers A LIVE story about your brand and destination The first E-trip took place in France in 2014, a 5-day road trip , on the new E –Bike by ® CUBE. A group of 6 Dutch bloggers accompanied by a photographer and a video camera man travelled through the Bourgogne region. E-Trip Italy will engage tourists and buyers for 10 days and put your brand in the middle of the action ! Convert Online Visitors to Buyers for Consumer Brands! The 2014 e-Trip was about converting visitors from the web to buy the e-Bike, biking accessories, clothing and hi-tech travel biking gadgets. Participating brands were ® Garmin, Adidas, Truphone, TomTom, Leitz, AGU, Jabra, Cube, Sony en Atout France. 2015 will be about Italian brands ! Hotels, Destination, Products & Activity sponsorships available from € 395,- Convert Online Visitors to Tourists for Destinations! The 2014 e-Trip highlighted tourism destination, hotels, gastronomy and culture of the French Bourgogne Region. 2015 eTrip goes Italy from 11 May to 20 May !
  3. 3. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC eTrip Italy 2015: Online storytelling captivating an audience of over 1.29 million visitors Meet the Blogger Team Henk de Hooge & Communications Team Onno Rompa Bruno de ReggeMarloes de Hooge Claire de Boer Daphne Groenhard Jöran Maaswinkel Elisabeth Bertrand
  4. 4. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC eTrip is driving a digital revolution through Italy 3 TEAMS OF 2 BLOGGERS A GOAL FOR EACH TEAM! LIFESTYLE TRACK COUNTRY TRACK SPORTS TRACK Wellness, SPA, Fashion, Culture, Bars Design Gastronomy, Food, Wine Restaurants, Hotels & Resorts Automotive, Cycling, Hiking, Golf, Ski, Active Holidays Producing CREATIVE CONTENT 24/7 on topics : CREATING CONTENT 24/7 blog posts, editorial, images, video, social media posts and more…
  5. 5. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC Torino to Rome and back in 10 days and 9 nights Publishing creative content 24/7 START TORINO 11/5 ROMA FINISH TORINO 20/5 FLORENCE MILANO EXPO 2015 BOLOGNA ORVIETO LIVORNO GENOVA
  6. 6. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC Bloggers are driving the new Fiat 500 X offroad.. Sponsored by
  7. 7. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC The publishing network with over 1.29 million visitors a month DUTCHCOWBOYS.NL HEALTHYSPOON.NL DOLCEVIA.COM MOBILECOWBOYS.NL BELGIANCOWBOYS.BE DUTCHCOWGIRLS.NL TRAVELVALLEY.NL STYLECOWBOYS.NL CARREPUBLIC.NL eTrip 2014 France
  8. 8. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC About our blogs The Dutchcowboy network started in 2004 as a project of The Blogidea Factory B.V. Presently the following portals form the most important parts of the network. New portals are added regularly after proven success. Dutchcowboys.nl, since 2004 the largest online community in Holland. Blogs on new technology, gadgets, software, social media, interactive marketing, innovations. Mobilecowboys.nl is the most popular mobile weblog with items on smartphones, tablets, phablets, wearables, gadgets, mobile marketing, iOS, Android etc. Dutchcowgirls.nl is directed towards ambitious women (and men) looking for their daily dose of inspiration, its about lifestyle and technology, media trends, creativity, culture, travel, health and so on. Stylecowboys.nl is a lifestyle blog for men with subjects like fashion, domestic appliances, photography, design, all seen from a daring and sometimes surprising angle. Belgiancomboys.be is the online magazine about innovation in technology, advertising, gadgets, internet, mobile and cars. Gamecowboys.nl is all about gaming, the newest games, trends and news. Travelvalley.nl started in 2009 and has taken the Netherlands and Belgium by storm. Travel stories written by well-known bloggers, the latest in travel trends, tips and pictures of worldwide destinations. It serves by far the largest audience in The Netherlands and Belgium interested in travel. Carrepublic.nl is all about cars, the newest records, models, innovations, design, technology and just fun facts. Healthyspoon.nl is the newest brainchild of The Blogidea Factory to be launched soon. A portal totally dedicated to healthy eating, recipes, kids in the kitchen, gadgets for cooking and more.
  9. 9. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC About Dolcevia.com Dolcevia.com aims to be a name which is top of mind Italy connoisseur, a touchstone and trusted brand for people who love Italy from all parts of the world, who share the values of Italian culture and lifestyle, who buy Italian luxury brands, travel to Italy for leisure and/or business, enjoy the cuisine, industrial and product design or the best food and wine Italy has to offer. We have about 50,000 unique visitors per month. Click here for our Media Profile 2015 and mainstats View our ongoing visitor survey 2015 here! What more do we do ? • Taste Italy Marketplace Scusa Rome www.expo2015.dolcevia.com www.bologna.dolcevia.com Click here to open this media profile
  10. 10. ©2015 RED BANANA INNOVATIONS, FCA Group in cooperation with Harper Douglas MAX LLC Ask for our Media Profile & Rates 2015 elisabeth@dolcevia.com Tel.+39 333 7408590 Registrations for SME click here F & Q click here Be part of our new way of thinking… A brand new advertising experience

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