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LDD2012 - Pandas, penguins & search engines

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Let's Do Digital 2012 - Mischa Weston-Green presents 'Pandas, Penguins & Search Engines'

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LDD2012 - Pandas, penguins & search engines

  1. 1. Pandas, Penguins & Search Engines
  2. 2. Tweet us @adido - #LetsDoDigitalPenguin’s are cute…
  3. 3. Tweet us @adido - #LetsDoDigitalPenguin’s are evil!
  4. 4. Tweet us @adido - #LetsDoDigitalPenguin Dissection! Panda was a content based change; the Penguin update was predominantly off- site change Low quality & ‘spammy’ links were the focus It has also been speculated on-site spam was looked at
  5. 5. Tweet us @adido - #LetsDoDigitalPenguin Dissection! Google works out link profile ratios Majority of backlinks are low quality Majority of backlinks are irrelevant Majority of backlinks are exact match keywords
  6. 6. Tweet us @adido - #LetsDoDigitalBattling the Penguin!
  7. 7. Tweet us @adido - #LetsDoDigital* Tool Alert *
  8. 8. Tweet us @adido - #LetsDoDigital * Tool Alert * Open Site Explorer from SEOmozhttp://www.opensiteexplorer.org/
  9. 9. Tweet us @adido - #LetsDoDigitalAdhering with the Penguin!Make sure backlinks aren’t keyword stuffed
  10. 10. Tweet us @adido - #LetsDoDigital Adhering with the Penguin! Make sure backlinks aren’t keyword stuffedBest Digital Marketing Agency
  11. 11. Tweet us @adido - #LetsDoDigital Adhering with the Penguin! Make sure backlinks aren’t keyword stuffedBest Digital Marketing Agency Links to…
  12. 12. Tweet us @adido - #LetsDoDigital Adhering with the Penguin! Make sure backlinks aren’t keyword stuffedBest Digital Marketing Agency Links to…
  13. 13. Tweet us @adido - #LetsDoDigitalAdhering with the Penguin!Make sure backlinks aren’t keyword stuffed Digital Marketing Bournemouth
  14. 14. Tweet us @adido - #LetsDoDigitalAdhering with the Penguin!Make sure backlinks aren’t keyword stuffed Digital Marketing Bournemouth Digital Marketing in the Bournemouth area
  15. 15. Tweet us @adido - #LetsDoDigitalAdhering with the Penguin!Make sure backlinks aren’t keyword stuffed
  16. 16. Tweet us @adido - #LetsDoDigitalAdhering with the Penguin!Make sure backlinks aren’t keyword stuffedBuild more quality links to dilute lower qualityones
  17. 17. Tweet us @adido - #LetsDoDigitalAdhering with the Penguin!Make sure backlinks aren’t keyword stuffedBuild more quality links to dilute lower quality onesPhysical removal of dodgy links
  18. 18. Tweet us @adido - #LetsDoDigital* Tool Alert *
  19. 19. Tweet us @adido - #LetsDoDigital * Tool Alert * Google Disavow Toolhttps://www.google.com/webmasters/tools/disavow-links-main
  20. 20. Tweet us @adido - #LetsDoDigital* Tool Alert *
  21. 21. Tweet us @adido - #LetsDoDigitalAdhering with the Penguin!Make sure backlinks aren’t keyword stuffedBuild more quality links to dilute lower quality onesPhysical removal of dodgy linksRemove any potentially ‘spammy’ on-sitecontent
  22. 22. Tweet us @adido - #LetsDoDigitalDealing with On-site Spam!Make sure content isn’t keyword stuffed
  23. 23. Tweet us @adido - #LetsDoDigital* Tool Alert *
  24. 24. Tweet us @adido - #LetsDoDigital * Tool Alert * Keyword Density Toolhttp://tools.seobook.com/general/keyword-density/
  25. 25. Tweet us @adido - #LetsDoDigitalDealing with On-site Spam!Make sure backlinks aren’t keyword stuffedInternal & external link ratio
  26. 26. Tweet us @adido - #LetsDoDigitalDealing with On-site Spam!Make sure backlinks aren’t keyword stuffedInternal & external link ratioInternal link anchor text
  27. 27. Tweet us @adido - #LetsDoDigitalDealing with On-site Spam!Make sure backlinks aren’t keyword stuffedInternal & external link ratioInternal link anchor textSpammy titles, meta tags and headers
  28. 28. Title Tags
  29. 29. Tweet us @adido - #LetsDoDigitalDealing with On-site Spam!Make sure backlinks aren’t keyword stuffedInternal & external link ratioInternal link anchor textSpammy titles, meta tags and headersThin content
  30. 30. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?
  31. 31. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?Adhere to Mischa’s tips and tricks
  32. 32. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?Adhere to Mischa’s tips and tricksName images with keywords
  33. 33. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?Adhere to Mischa’s tips and tricksName images with keywordsRefresh old content - homepage content inparticular
  34. 34. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?Adhere to Mischa’s tips and tricksName images with keywordsRefresh old content - homepage content inparticularRegularly add news & blogs
  35. 35. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?Adhere to Mischa’s tips and tricksName images with keywordsRefresh old content - homepage content inparticularRegularly add news & blogs storiesDo not add duplicate content on pages!
  36. 36. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?Create specific landing pages to target specifickeywords
  37. 37. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?Create specific landing pages to targetspecific keywordsLook out for any organic linkingopportunities
  38. 38. Tweet us @adido - #LetsDoDigitalHow Can You Lend a Hand?Create specific landing pages to targetspecific keywordsLook out for any organic linkingopportunitiesNotify us of any changes youmake to the site!!
  39. 39. Tweet us @adido - #LetsDoDigitalHoly Matrimony!
  40. 40. Tweet us @adido - #LetsDoDigital SummaryBuild natural, relevant backlinks with naturallinking anchor textWrite ‘real’ content and don’t focus onkeywords so muchWork closely with your agency and if youdon’t have one and don’t feel confident, get intouch with one as Google is very critical ofSEO at the moment
  41. 41. Thank you! Thank you! Mischa Weston-Green mischa.weston-green@adi.do 0845 304 7115 Tweet us @adido - #LetsDoDigital

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