Enterprise business motivation model (EBMM) TRIADS

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The EBMM TRIADS™ is a diagram that looks at an Enterprise Business Architecture from 4 perspectives or views that complement each other. Each perspective combines three fundamental Interrogatives taken from the following set: WHY, WHAT, WHO, HOW. It offers 6 dimensions for your Business Architecture.Alignment

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Enterprise business motivation model (EBMM) TRIADS

  1. 1. An Introduction to the EBMM – TRIADS™ Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 1 For EBMM-TRIADS™ Commercial Licenses Contact didier@PragmatiCohesion.com 6 Dimensions of Alignment for your Business Architecture
  2. 2. How to use the 4 EBMM-TRIADS™ Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 2 •The EBMM-TRIADs can be used to organize or validate the conformance and completeness of Business Architecture models. They elegantly break down the complexity found in Nick Malik's initial EBMM by showing how its business architecture elements participate in 4 very common views of any Business Architecture: Strategy, Motivation, Responsibilities, and Operation.
  3. 3. The 4 EBMM-TRIADS™ Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 3 •The EBMM-TRIADS™ is a diagram that looks at an Enterprise Business Architecture from 4 perspectives or views that complement each other. •Each perspective combines three fundamental Interrogatives taken from the following set: WHY, WHAT, WHO, HOW. •Each TRIAD lists relevant business model elements and their respective relationships grouped by fundamental interrogative. The 4 EBMM-TRIADs are an attempt at integrating fundamental interrogatives similar to the purpose of the Zachman Framework’ s (ZF) Integration Relationships between any two cells of the same perspective (ZF Row).
  4. 4. The 4 EBMM-TRIADS™ Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 4 •We have created an interactive webpage that provides a definition for each Business Model Element listed in the TRIADs •The webpage also contains four copyrighted high- resolution images depicting the interactions between Business Model Elements. •The webpage link is on this presentation’s last slide
  5. 5. The 4 EBMM-TRIADS™ Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 5 •STRATEGY: HOW does WHAT fulfill WHY? •MOTIVATION: HOW does WHO influence WHY? •RESPONSIBILITIES: WHY does WHO do WHAT? •OPERATION: HOW does WHO do WHAT? STRATEGY OPERATION WHY HOW WHO WHO WHO WHAT
  6. 6. EBMM HYPER-TRIAD™ Copyrights (c) 2011-2014 Pragmatic Cohesion Consulting 6 HOW WHAT CULTURE WHAT is important? HOW are things supposed to be done? WHO WHERE IDENTITY WHO are we? WHERE do we do what we do? MISSION WHY do we do what we do? WHEN do we do what we do? WHY WHEN EBMM-TRIADs OPERATION & RESPONSIBILITY EBMM-TRIADs MOTIVATION & STRATEGY SPACE-TIME
  7. 7. The Rationale Behind each TRIAD •Business Strategy is defined by Wikipedia under the surrogate term “Strategic Management” as: –Strategic Management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments […] Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In short, it entails specifying the organizations objectives, developing policies and plans designed to achieve these objectives, and then allocating resources to implement the plans. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 7 The EBMM-TRIADS capture the essence of Business Strategy by answering the question “HOW does WHAT fulfill WHY?” and by identifying relevant relationships among Business Architecture elements classified within the three interrogatives WHY (e.g. Strategies and Objectives), WHAT(e.g. Capabilities), and HOW (e.g. Processes, Activities, Applications, and Assessment Metrics).
  8. 8. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 8
  9. 9. The Rationale Behind each TRIAD •Business Operation can be understood through Wikipedia’s definition of Operations Management as: –Operations management is an area of management concerned with overseeing, designing, and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed, and effective in terms of meeting customer requirements. It is concerned with managing the process that converts inputs (in the forms of materials, labor, and energy) into outputs (in the form of goods and/or services). Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 9 The EBMM-TRIADS capture the essence of Business Operation by answering the question “HOW does WHO do WHAT?” and by identifying relevant relationships among Business Architecture elements classified within the three interrogatives WHAT (e.g. Capabilities), HOW (e.g. Processes and Assessment Metrics), and WHO (e.g. Business Units)
  10. 10. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 10
  11. 11. The Rationale Behind each TRIAD •The OMG in their definition of the Business Motivation Model states that: –Specifically, the Business Motivation Model does all of the following: •Identifies factors that motivate the establishing of business plans. •Identifies and defines the elements of business plans. •Indicates how all these factors and elements inter-relate. –Among these elements are those that provide governance for and guidance to the business — Business Policies and Business Rules. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 11 The EBMM-TRIADS capture the essence of Business Motivation by answering the question “HOW does WHO influence WHY?” and by identifying relevant relationships among Business Architecture elements classified within the three interrogatives WHY (e.g. Policies, Strategies and Objectives), HOW (e.g. Key Performance Indicators and Assessment Metrics), and WHO (e.g. Governance Body, Stakeholders, and Market Segments)
  12. 12. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 12
  13. 13. The Rational Behind each TRIAD •Business Responsibilities are often captured in an organizational chart. Wikipedia provides the following definition: –An organizational chart (often called organization chart, org chart, organigram(me), or organogram(me)) is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 13 The EBMM-TRIADS capture the essence of Business Responsibilities by answering the question “WHY does WHO do WHAT?” and by identifying relevant relationships among Business Architecture elements classified within the three interrogatives WHY (e.g. Policies and Rules, Strategies and Objectives), WHO (e.g. Business Units and Stakeholders), and WHAT (e.g. Capabilities)
  14. 14. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 14
  15. 15. EBMM-TRIADS Properties Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 15 •1. Each interrogative concurrently participates in 3 distinct views. –For example, WHY-like Business Architecture elements participate in the Strategic View, the Motivation View, and the Responsibilities View but they do not participate in the Operation View. •In the EBMM-TRIADS, “WHY” elements (such as Business Strategies and Objectives or Business Policies) are outside the immediate concern of Business Operation. –The Business Operation View answers the question “HOW does WHO do WHAT?” regardless of the rational behind it. As soon as you bring into consideration a “WHY” like Business Architecture element, you are stepping into the realms of either Strategy, Motivation, or Responsibilities. •For example, Directives (WHY) govern Business Processes and Activities (HOW); this relationship is only found in the Business Motivation and Business Strategy Views.
  16. 16. EBMM-TRIADS Properties Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 16 •2. A pair of interrogatives concurrently participates in 2 distinct views. For example: •The “WHO” and “WHY” pair participates in the Motivation View and the Responsibilities View but it does not participate in the Operation View or the Strategic View. •In the EBMM-TRIADS, relationships between “WHY” elements (such as Business Strategies and Objectives or Business Policies) and “WHO” elements (such as Business Units or Stakeholders) are outside the immediate concern of Business Operation and Business Strategy •Let’s illustrate this fact with the following relationship: Governance Body (WHO) enforces Business Policies (WHY). –The Business Motivation View answers the question “How does WHO influence WHY?”. It is easy to see that the way Governance Body (WHO) influences Business Policies (WHY) is by enforcing them. –The Organizational Responsibilities View answers the question “WHY does WHO do WHAT?” The Governance Body (WHO) enforces Business Policies (WHY) which in turn is a Directive (WHY) that governs the use of Assets (WHAT) •The Business Operation View answers the question “HOW does WHO do WHAT?”, and that View has no direct relationships to Business Policies (WHY). However, Business Policies (WHY) which are a kind of Directive (WHY) govern Business Processes and Activities (HOW) but as part of the Business Motivation or Business Strategy Views not the Business Operation or Responsibilities ones.
  17. 17. 6 Dimensions of Alignment for your Business Architecture •The second EBMM-TRIAD property enables the identification of the following 6 dimensions of alignment for a Business Architecture: –Business Strategy & Motivation Alignment: WHY-HOW Relationships –Business Strategy & Responsibilities Alignment: WHY-WHAT Relationships –Business Strategy & Operation Alignment: WHAT-HOW Relationships –Business Motivation & Responsibilities Alignment: WHO-WHY Relationships –Business Responsibilities & Operation Alignment: WHO-WHAT Relationships –Business Operation & Motivation Alignment: WHO-HOW Relationships •There is a high resolution diagram on the EBMM-TRIADS webpage that displays the 6 Dimensions of Alignment for a Business Architecture. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 17
  18. 18. 6 Dimensions of Alignment for your Business Architecture Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 18 •Business Strategy & Motivation Alignment: WHY-HOW Relationships •Business Strategy & Responsibilities Alignment: WHY-WHAT Relationships •Business Strategy & Operation Alignment: WHAT-HOW Relationships •Business Motivation & Responsibilities Alignment: WHO- WHY Relationships •Business Responsibilities & Operation Alignment: WHO-WHAT Relationships •Business Operation & Motivation Alignment: WHO-HOW Relationships
  19. 19. Copyrights (c) 2011-2013 Pragmatic Cohesion Consulting 19 Check out the Interactive Diagram at: http://www.mypragmaticohesion.com/EBMM/index.htm For EBMM-TRIADS™ Commercial Licenses Contact didier@PragmatiCohesion.com Check these other Presentations about the EBMM-TRIADS: •Enterprise business motivation model (ebmm) triads the chemistry of Business and IT Alignment •How to use the ebmm triads to conduct a business architecture alignment effort •Example of a responsibilities driven business architecture alignment effort Malik N. The Enterprise Business Motivation Model (EBMM) : http://motivationmodel.com/wp/

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