Adidas world cup look book 2010

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Adidas world cup look book 2010

  1. 1. Contents adidas official match balls..... Page 3 The players every team needs..... Page 6 The 12 adidas federations..... Page 37 Tools of the trade..... Page 51 Fan fashion..... Page 56 adidas and the FIFA World cup™ Page 72 ..... Note: Throughout this document, there are links to download related files. These links appear in white boxes with a double arrow ‘>>’, like this IMAGERY >> . Each link will direct you to an online multimedia library where you can preview and then download specific files. 2 Table of Contents
  2. 2. VIDEOS >> adidas presentS the adidas “JAbulANI” adidas presents “JABULANI”, the Official Match Ball for the 2010 FIFA World Cup South Africa™. The “JABULANI”, JAbulANI - PRODuCTION TESTING + which means “to celebrate” in FINAl PRODuCT >> isiZulu, features a South African inspired design and radically new technology. The name “JABULANI” originates from the Bantu language isiZulu and literally translated, “JABULANI” means “to celebrate”. bAll TECHNOlOGY >> Football is a passion that unites the world and the name of the new match ball appropriately pays tribute to that passion and football celebration that international fans will enjoy in South Africa this summer. JAbulANI information >> JAbulANI Multimedia content >> 4 adidas official match balls
  3. 3. adidas presentS the adidas “Jo’bulANI” adidas proudly presents the Official Match Ball for the final of the 2010 FIFA World Cup™ in South Africa. The adidas “JO’BULANI” is a unique gold-coloured version of the “JABULANI”, the Official Match Ball of the 2010 FIFA World Cup™ and its name is a tribute to Johannesburg or Jo’burg, the City of Gold. While the ball still features the iconic South African inspired design, the main colour of the “JO’BULANI” is gold. This is the second time that adidas has designed a special ball for a FIFA World Cup™ final, the first final ball was the golden “TEAMGEIST BERLIN”, which was used on July 9th, 2006. The “JO’BULANI” will be available in retail from April 20th onwards. Jo’bulANI information >> Jo’bulANI Multimedia content >> 5 adidas official match balls
  4. 4. GROuP A - SOuTH AFRICA SOuTH AFRICA STEVEN PIENAAR DOb: 17 MARCH 1982 HEIGHT: 170CM PlACE OF bIRTH: JOHANNESbuRG, SOuTH AFRICA POSITION: MIDFIElDER ATTR ACTING INTE REST FROM SOME OF THE bIGGEST ClubS IN EuROPE AFTE R A STRONG SEASON WITH EVERTON, MuCH WIll DEPEND ON PIENAAR IF SOuTH AFRICA ARE TO MAkE IT THROuGH THE GROuP STAGES. IMAGE AVAIlAblE ON REQuEST >> 7 The players every team needs
  5. 5. GROuP A - MEXICO MEXICO ANDRéS GuARDADO DOb: 28 SEPTEMbER 1986 HEIGHT: 169CM PlACE OF bIRTH: GuADAlAJARA, MEXICO POSITION: lEFT WIN GER HIS SPEE D AND SkIllS ON THE lEFT WING HAVE MADE GuARDADO ONE OF THE MOST EXCI TING ATTACkIN G PlAYERS IN lA lIGA, WHERE HE IS A FIRM FANS’ FAVOuRITE AT DEPORTIVO lA CORu NA. RElATED PlAYE R ASSETS >> 8 The players every team needs
  6. 6. GROuP A - FRANCE FRANCE YOANN GOuRCu FF DOb: 11 JulY 1986 HEIGHT: 186CM PlACE OF bIRTH: PlOEMEuR, FRANCE POSITION: MIDFIElDER A NATuRAl SuCCESSOR TO ZINE DINE ZIDANE, GOuRCuFF’S DAZZlING PERFORMANCES FOR bORDEAuX lED HIM TO bE NAME D FRENCH PlAYER OF THE YEAR IN 2009 AND HE WIll bE HOPING TO REPlICATE THOS E DISPlAYS FOR lES blEuS. RElATED PlAYE R ASSETS >> 9 The players every team needs
  7. 7. GROuP A - uRuGuAY uRuGuAY DIEGO FORláN DOb: 19 MAY 1979 HEIGHT: 179CM PlACE OF bIRTH: MONTEVI DEO, uRuGuAY POSITION: STRIkER ONE OF THE MOST PROlIFIC STRIkERS IN lA lIGA, FORlAN WIll lEAD uRuGuAY’S ATTEMPT TO lAND A THIRD WORlD CuP TITlE. IMAGE AVAIlAblE ON REQuEST >> 10 The players every team needs
  8. 8. GROuP b - ARGENTINA ARGENTINA lIONEl MESSI DOb: 14 JuNE 1987 HEIGHT: 169CM PlACE OF bIRTH: ROSARIO, ARGENTINA POSITION: STRIkER THE FIFA WORlD PlAYER OF THE YEAR HAS bEEN IN ASTONISHING FORM IN 2010 AND HAS INHE RITE D THE NO. 10 SHIRT MADE FAMOuS bY CuRRENT ARGENTINA COACH DIEGO MARADONA. IMAGE AVAIlAblE ON REQuEST >> 11 The players every team needs
  9. 9. GROuP b - GREECE GREECE THEOFANIS GEkAS DOb: 23 MAY 1980 HEIGHT: 179CM PlACE OF bIRTH: lARISSA, GREECE POSITION: STRIkER TOP SCORER IN THE EuROPEAN QuAlIFYIN G SECTION FOR THE WORlD CuP WITH 10 GOAlS, GEkAS IS A NO-NONSENSE STRIkER WHO HAS bEEN ON-lOAN AT HERTHA bERlIN RECENTlY, SCORING ON HIS DEbuT FOR THE GERMAN SIDE. RElATED PlAYE R ASSETS >> 12 The players every team needs
  10. 10. GROuP b - SOuTH kOREA SOuTH kOREA CHu-YOuNG PARk DOb: 10 JulY 1985 HEIGHT: 182CM PlACE OF bIRTH: DAEGu, REPublIC OF kOREA POSITION: STRIkER, WIN GER PARk WEAR S THE NO 10 SHIRT AT lIGu E 1 SIDE MONACO AND HAS A blIS TERI NG TuRN OF SPEE D, COVE RING 100M IN JuST 11 SECO NDS. HE IS AlSO A FREE-kIC k SPECIAlI ST. IMAGE AVAIlAblE ON REQuEST >> 13 The players every team needs
  11. 11. GROuP C - ENGlAND ENGlAND STEVEN GERRARD DOb: 30 MAY 1980 HEIGHT: 183CM PlACE OF bIRTH: WHISTON, ENGlAND POSITION: MIDFIElDER ONE OF THE lEADING MIDF IElD ERS IN THE GAME TODAY, GERR ARD WIll bE HOPI NG TO ADD A WORlD CuP WINN ERS’ MEDAl TO THE uEFA CHAM PION S lEAG uE CROW N HE WON AlMO ST SING lE-H ANDE DlY FOR lIVE RPOO l IN 2005. RElATED PlAYE R ASSETS >> 14 The players every team needs
  12. 12. GROuP C - uNITED STATES uNITE D STATES JOZY AlTIDORE DOb: 6 NOVEMbE R 1989 HEIGHT: 185CM PlACE OF bIRTH: lIVINGSTON, uNITED STATES POSITION: STRIkER FAST AND DIRECT, AlTIDORE HAS bEEN PlYIN G HIS TRADE IN THE ENGlISH PREMIER lEAGuE WITH Hull CITY AND WIll HOPE TO CAuS E AN uPSE T WHEN HIS COuNTRY lINES uP FOR THEI R OPENING MATCH AGAINST ENGlAND. IMAGE AVAIlAblE ON REQuEST >> 15 The players every team needs
  13. 13. GROuP C - AlGERIA AlGERIA kARIM MATMOuR DOb: 25 JuNE 1985 HEIGHT: 181CM PlACE OF bIRTH: STRASbOuRG, FRANCE POSITION: MIDFIElDER, FORWARD SCOR ED THE OPENING GOAl IN AlGE RIA’S STuN NING 3-2 QuARTER-FINAl VICTORY OVER IVORY COAS T AT THE 2010 AFRICA CuP OF NATIONS. PlAYS IN GERM ANY FOR bORu SSIA MöNC HENG lADb ACH. RElATED PlAYE R ASSETS >> 16 The players every team needs
  14. 14. GROuP C - SlOVENIA SlOVENIA ZlATkO DEDIč 1984 DOb: 5 OCTObER HEIGHT: 189CM PlACE OF bIRTH: bIHAć, SFR YuGOSlAVIA POSITION: STRIkER THE bOCH uM FORWARD SCOR ED THE GOAl THAT bOOkED HIS COuN TRY’S PlAC E IN THE 2010 FIFA WORlD CuP VIA A PlAY-OFF VICTORY ON AWAY GOAl S AGAI NST RuSS IA. WIll bE HOPI NG TO CAuS E A FEW MORE SHOC kS IN SOuT H AFRICA. IMAGE AVAIlAblE ON REQuEST >> 17 The players every team needs
  15. 15. GROuP b - NIGERIA NIGERIA ObAFEMI MARTINS 1984 DOb: 28 OCTObER HEIGHT: 172CM PlACE OF bIRTH: lAGOS, NIGE RIA POSITION: STRIkER MART INS ENJOYED SuCC ESSF ul STIN TS WITH INTE R MIlAN AND NEWC ASTl E uNIT ED bEFORE SWITCHIN G TO WOlFSbuR G IN 2009. HIS SPECTACu lAR GOAl AGAI NST kENYA ENSu RED NIGE RIA’S QuAlIFIC ATIO N FOR SOuT H AFRICA. IMAGE AVAIlAblE ON REQuEST >> 18 The players every team needs
  16. 16. GROuP D - GERMANY GERMANY MICHAEl k bAllAC1976 DOb: ER 26 SEPTEMb HEIGHT: 188CM PlACE OF bIRTH: GöRlITZ, EAST GERMANY POSITION: MIDFIElDER GERMANY’S CAPTAIN HAS ENJOYED A SuCCESSFul SEASON WITH CHElSEA AND IS ClOSING IN ON 50 INTERNATIONAl GOAlS FOR HIS COuNTRY. WIll bE TAkING PART IN HIS THIRD WORlD CuP FINAlS. RElATED PlAYE R ASSETS >> 19 The players every team needs
  17. 17. GROuP D - AuSTRAlIA AuSTR AlIA TIM CAHIRll 1979 DOb: 6 DECEMbE HEIGHT: 178CM PlACE OF bIRTH: SYDN EY, AuST RAlI A POSITION: MIDFIElDER ONE OF THE bEST HEADERS OF THE bAll IN THE MODE RN GAME, CAHIll’S COMbATIVE STYlE IS WEll SuITED TO THE PREMIERS HIP, WHERE HE HAS bECOME ONE OF THE lEADING MIDFIElDERS IN ENGlISH FOOT bAll WITH EVERTON. RElATED PlAYE R ASSETS >> 20 The players every team needs
  18. 18. GROuP D - SERbIA SERbI A NIkOlA ŽIGIćER 1980 DOb: 25 SEPTEMb HEIGHT: 202CM PlACE OF bIRTH: bAčkA TOPOlA, YuGOSlAVIA POSITION: CENT RE FORWARD AT 202CM, THE VAlENCIA FORWARD WIll bE ONE OF THE bIGGEST OuTFIElD PlAYERS AT THE WORlD CuP AND HIS PHYSIQuE MAkES HIM HARD TO MARk, AS MANY DEFENDERS IN lA lIGA kNOW ONlY TOO WEll. RElATED PlAYE R ASSETS >> 21 The players every team needs
  19. 19. GROuP D - GHANA GHANA JOHN PAINTSIl DOb: 15 JuNE 1981 HEIGHT: 178CM PlACE OF bIRTH: ACCRA, GHANA POSITION: RIGHT bACk AN ATTACkING RIGHT-bACk, PAINTSIl HAS PlAYED A kEY ROlE FOR FulHAM OVER THE lAST TWO SEASONS AND SHOulD bE A lEADING lIGHT FOR THE blACk STARS OF GHANA. RElATED PlAYE R ASSETS >> 22 The players every team needs
  20. 20. GROuP E - DENMARk DENMARk DANIEl JENSEN DOb: 25 JuNE 1979 HEIGHT: 179CM PlACE OF bIRTH: COPENHAGEN, DENMARk POSITION: MIDFIElDER THE WERD ER bREM EN MAN IS A CRuCIAl COG IN DENM ARk’S MIDF IElD AND HAS VAST EXPE RIEN CE AFTE R A Club CARE ER THAT HAS AlSO TAkE N IN SuCC ESSF ul SPEllS IN HOll AND AND SPAI N. RElATED PlAYE R ASSETS >> 23 The players every team needs
  21. 21. GROuP E - THE NETHERlANDS THE NETHE RlANDS ElJERO ElIA 1987 DOb: 13 FEbRuARY HEIGHT: 176CM PlACE OF bIRTH: VOORbuRG, THE NETH ERlANDS POSITION: WIN GER/STRI kER ONE OF THE MOST EXCI TING EMER GING TAlE NTS IN THE GAME, THE DuTC HMAN’S SPEE D HAS bEEN GIVI NG buND ESlIGA DEFE NDER S NIGH TMAR ES EVER SINC E HE JOIN ED HAMb uRG FROM FC TWEN TE IN 2009. IMAGE AVAIlAblE ON REQuEST >> 24 The players every team needs
  22. 22. GROuP E - JAPAN JAPAN SHuNSu kE NAkAMuRA DOb: 24 JuNE 1978 HEIGHT: 176CM PlACE OF bIRTH: YOkOHAMA, JAPAN POSITION: MIDFIElDER ClOS ING IN ON 100 CAPS FOR HIS COuN TRY, THE FREE- kICk SPECIAlI ST IS bACk IN HIS NATI VE lAND WITH FIRS T Club YOkO HAMA MARI NOS AFTE R EIGH T SuCC ESSF ul YEAR S ON THE ROAD IN ITAlY, SCOT lAND AND SPAI N. IMAGE AVAIlAblE ON REQuEST >> 25 The players every team needs
  23. 23. GROuP F - ITAlY ITAlY DANIElE DE ROSSI DOb: 24 JulY 1983 HEIGHT: 184CM PlACE OF bIRTH: lIDO DI OSTI A, ROM E, ITAlY POSITION: MIDFIElDER A HARD-WORkING DEFENSIVE MIDFIElDER, DE ROSSI HAS SPENT HIS ENTIRE CAREER WITH HOMETOWN Club AS ROMA AND HAS AlREADY AMASSED MORE THAN 50 GAMES FOR HIS COuNTRY. RElATED PlAYE R ASSETS >> 26 The players every team needs
  24. 24. GROuP F - PARAGuAY PARAGuAY NElSON VAlDéZ R 1983 DOb: 28 NOVEMbE HEIGHT: 178CM PlACE OF bIRTH: CAAGuAZú, PARAGuAY POSITION: STRIkER A WHOl E-HEARTE D STRI kER, THE bORu SSIA DORTMuND NO.9 WIll bE lOOkING TO bREA k HIS WORlD CuP GOAl DROu GHT AFTE R FAIlING TO FIND THE NET IN THRE E GAMES IN 2006. IMAGE AVAIlAblE ON REQuEST >> 27 The players every team needs
  25. 25. GROuP F - SlOVAkIA SlOVAkIA STANISlAV ŠESTák R 1982 DOb: 16 DECEMbE HEIGHT: 180CM PlACE OF bIRTH: DEMJATA, CZECHOSlOVAkIA POSITION: STRIkER WITH 10 INTE RNAT IONAl GOAl S TO HIS NAME, THE bOCH uM FORWARD AVER AGES A GOAl EVERY THRE E GAMES SO WIll HOPE TO FIND THE NET DuRI NG THE GROu P STAG ES IN SOuT H AFRICA. RElATED PlAYE R ASSETS >> 28 The players every team needs
  26. 26. GROuP F - NEW ZEAlAND NEW ZEAlAND ANDREW bOYENS ER 1983 DOb: 18 SEPTEMb HEIGHT: 193CM PlACE OF bIRTH: DuNE DIN, NEW ZEAlAND POSITION: CENT RE-bACk A GIANT CENTRAl DEFENDER, bOYENS PlAYS IN THE MlS FOR NEW YORk AND WIll bE DETAIlED TO STOP SOME OF THE bEST STRIkERS IN THE GAME TODAY AS HIS SIDE MAkE THEIR FIRST WORlD CuP APPEARANCE SINCE 1982. RElATED PlAYE R ASSETS >> 29 The players every team needs
  27. 27. GROuP G - bRAZIl bRAZIl kAká DOb: 22 APRIl 1982 HEIGHT: 186CM PlACE OF bIRTH: bRASIlIA, bRAZIl POSITION: ATTACkIN G MIDFIElDER REAl MADRID PAID AROuND €65 MIllION TO ACQuIRE THE bRIllIANT bRAZIlIAN FROM AC MIlAN AND HE IS WORTH EVEN MORE TO bRAZIl’S PARTISAN SuPPORT. HAS SCORED MORE THAN 25 INTERNATIONAl GOAlS AND WIll HOPE TO ADD MORE TO THAT TAllY IN SOuTH AFRICA. RElATED PlAYE R ASSETS >> 30 The players every team needs
  28. 28. GROuP G - PORTuGAl PORTu GAl SIMãO 1979 DOb: 31 OCTObER HEIGHT: 171CM PlACE OF bIRTH: VIllA REAl, PORTuGAl POSITION: WIN GER COMFORTAblE ON EITH ER FlAN k OR IN AN ADVANCED CENT RAl ROlE, THE PORT uGuESE PlAYMAkE R HAS ENJOYED A STEllAR CARE ER AT SPORTING lISbON, bARC ElON A, bENF ICA AND ATlE TICO MADRID AND HAS SCOR ED MORE THAN 20 INTE RNAT IONAl GOAl S. RElATED PlAYE R ASSETS >> 31 The players every team needs
  29. 29. GROuP G - IVORY COAST IVORY COAST SAlOMON u kAlO1985 DOb: 5 AuGuST HEIGHT: 186CM PlACE OF bIRTH: OuM é, IVORY COAST POSITION: WIN GER/STRIkER THE lIVElY CHElSEA FORWARD IS AN ADAPTAblE ATTACkER AND CAN PlAY ON EITHER FlANk OR AS AN OuT-AND-OuT STRIkER AND HAS AlREADY SCORED MORE THAN 10 GOAlS FOR HIS COuNTRY. IMAGE AVAIlAblE ON REQuEST >> 32 The players every team needs
  30. 30. GROuP H - SPAIN SPAIN DAVID VIllA DOb: 3 DECEMbE R 1981 HEIGHT: 175CM PlACE OF bIRTH: TuIllA, lANGREO, SPAIN POSITION: STRIkER ONE OF THE lEADING STRIkERS IN THE GAME TODAY, VIllA WIll HEAD SPAIN’S CHARGE AS THEY AIM TO ADD THE WORlD CuP CROWN TO THEIR EuRO 2008 VICTORY, WHERE THE VAlENCIA MAN FINISHED THE TOuRNAMENT AS TOP SCORER. IMAGE AVAIlAblE ON REQuEST >> 33 The players every team needs
  31. 31. GROuP H - SWITZERlAND SWITZERlAND JOHAN VONlANTHEN 1986 DOb: 1 FEbRuARY HEIGHT: 176CM PlACE OF bIRTH: SANTA MARTA, COlOMbIA POSITION: RIGHT WIN GER SCOR ED FOR SWITZERl AND AT EuRO 2004 AS A PRECOCIO uS 18-Y EAR- OlD, THE COlO MbIAN-bORN RIGH T-WI NGER HAS PlEN TY OF PACE AND THE SkIllS TO MATC H. IMAGE AVAIlAblE ON REQuEST >> 34 The players every team needs
  32. 32. GROuP H - CHIlE CHIlE MARk GONZálEZ DOb: 10 JulY 1984 HEIGHT: 176CM PlACE OF bIRTH: DuRbAN, SOuTH AFRICA POSITION: lEFT WIN GER THE CSkA MOSCOW MAN WAS bORN IN SOuT H AFRICA AND WIll FEEl RIGH T AT HOME ON CHIl E’S lEFT FlAN k AFTE R COMP lETI NG A SuCC ESSF ul FIRS T SEAS ON IN THE RuSS IAN CAPI TAl. IMAGE AVAIlAblE ON REQuEST >> 35 The players every team needs
  33. 33. GROuP H - HONDuRAS HONDuRAS MAYNOR FIGu EROA DOb: 2 MAY 1983 HEIGHT: 180CM PlACE OF bIRTH: JuTI APA, HONDuRAS POSITION: DEFENDER A MARAuDIN G Full-bACk WITH ENGlISH SIDE WIGAN ATHl ETIC, FIGu EROA HAS A SENS ATIO NAl lEFT-FOOT AND IS A STRO NG CANDIDAT E FOR GOAl OF THE SEAS ON IN THE PREM IERS HIP AFTE R A STuN NING FREE-kIC k AGAI NST STOkE. RElATED PlAYE R ASSETS >> 36 The players every team needs
  34. 34. SOUTH AFRICA MEXICO FRANCE ARGENTINA GREECE NIGERIA GERMANY DENMARK JAPAN PARAGUAY SLOVAKIA SPAIN FEDERATION lOGO IMAGERY >> FEDERATION lOGO IMAGERY>> 38 The 12 adidas federations
  35. 35. DESIGN INFORMATION >> SOuTH AFRICA The eyes of the world will be on South Africa in 2010 but the eyes of every South African will be on Bafana Bafana. A diverse country of 11 tribes and 11 languages will stand as one behind their team and this has served as the inspiration behind the new South Africa kit for the 2010 FIFA World Cup™. Incorporating 11 threads that symbolise the country’s diversity in unity and modern interpretations of traditional South African artwork... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 39 The 12 adidas federations
  36. 36. MEXICO The Mexican Football Federation was founded in 1927. The Mexican National Team is currently the strongest team in the CONCACAF. Having qualified for all tournaments since 1994 and thirteen in total, Mexico performed particularly strong in 1970 and 1986 when they reached the quarterfinals on their home ground. In their history, the Mexican Guerreros (Warriors) have won one FIFA Confederations Cup, five CONCACAF Gold Cups, three CONCACAF Championships, three... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 40 The 12 adidas federations
  37. 37. DESIGN INFORMATION >> FRANCE Inspired by the nation’s proud football history, France’s new kit for the 2010 FIFA World Cup™ honours the country’s greatest glories. This jersey pays tribute to the teams that conquered Europe in 84 and the world in 98. On the front, 11 red and white lines are inspired by the victorious kits of 1984 and 1998, representing the famous French team spirit when 11 stood as one. The stronger blue will inspire the future generation and this jersey... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 41 The 12 adidas federations
  38. 38. DESIGN INFORMATION >> ARGENTINA Inspired by Argentina’s proud football history and cultural heritage, the team’s new home kit for the 2010 FIFA World Cup™ celebrates the country’s World Cup success in 1986. The new jersey design is made from a special mesh material that appears similar to the shirt fabric from 1986, although engineered for better air circulation and moisture management. The distinctive blue and white colours on both sides of the home jersey... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 42 The 12 adidas federations
  39. 39. GREECE The Hellenic Football Federation, based in Athens, was founded in 1926. The undoubtedly biggest success in Greek football history came in 2004 when the National Team won the 2004 European Championship in Portugal in what was one of international football’s biggest surprises. Prior to 2004, they had only appeared twice in the final tournaments of the FIFA World Cup™ and the UEFA European Championship. The team’s success in qualifying for the 1994... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 43 The 12 adidas federations
  40. 40. NIGERIA The Nigeria Football Federation was formally launched in 1945 and formed the first Nigerian national football team in 1949. Nicknamed the Super Eagles, the Nigerian team today is one of the best African football teams. They reached their first FIFA World Cup™ in 1994 where they immediately won their first game and advanced to the second round. It was the first out of four FIFA World Cup™ participations including the 2010 FIFA World Cup™. The current team captain and African Football... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 44 The 12 adidas federations
  41. 41. DESIGN INFORMATION >> GERMANY Deutscher Fuβball-Bund celebrates its glory as one of the most successful football federations in the new adidas kit for the 2010 FIFA World Cup™. Inspired by Germany’s proud football history and heritage, the team’s new home jersey at the 2010 FIFA World Cup™ honours the country’s famous ‘Teamgeist’. Eleven threads, with the country’s national colours in the centre, feature on the front and pay tribute to ‘Teamgeist’ and every team... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 45 The 12 adidas federations
  42. 42. DESIGN INFORMATION >> DENMARk Founded in 1889, the Danish Football Association is a founding member of both FIFA and UEFA. The Danish National team is often referred to as “Danish Dynamite” in reference to a Danish song for the UEFA European Championships in 1984. The team is considered a major competitive force in international football since the mid-1980s. Their biggest triumph, however, came in the 1992... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 46 The 12 adidas federations
  43. 43. DESIGN INFORMATION >> JAPAN Japan’s legendary three-legged crow, the emblem of the national football team, is the key inspiration behind the design of the new Japan Football Association home kit for the 2010 FIFA World Cup™. Considered the God of Sun, the three-legged crow is symbolic of the players and fans commitment to their national team and is sure to inspire the nation’s success on the world stage in 2010. The jersey’s striking Japan Blue colour... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 47 The 12 adidas federations
  44. 44. PARAGuAY In 1906, representatives of the five existing football teams in Paraguay created the governing body of football in Paraguay. The biggest successes in the Paraguayan football history are two Copa Américas in 1953 and 1979. They also reached the second round of the World Cup on three occasions. It was the so-called “golden generation” which established Paraguay as one of South America’s top teams with three World Cup qualifications between 1998 and 2006. South Africa will mark the eighth appearance at World... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 48 The 12 adidas federations
  45. 45. SlOVAkIA Slovak Football Association (SFZ) was founded in 1993. The 2010 FIFA World Cup™ will mark the first ever World Cup appearance for the Fighting Jondas, as the Slovak National team is called... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 49 The 12 adidas federations
  46. 46. DESIGN INFORMATION >> SPAIN Inspired by the nation’s proud football history and recent success at UEFA Euro 2008™, Spain’s new home kit honours the indomitable Spanish spirit – La Furia Roja (the Red Fury) – with a bolder, stronger red inspired by the successful and stylish Spanish sides of the 1980s. The dynamic blue shorts and red jersey colour combination pays tribute to the 1964 European Cup winning team and the national flag on the shorts symbolises the team’s pride ... Full DESCRIPTION AND All ASSETS >> IMAGERY >> 50 The 12 adidas federations
  47. 47. adiPuRE 3 TRX FG Your game is polished, and your boot is pure elegance. The adidas football adiPURE 3 TRX FG gives you comfort, with TRAXION® FG for extreme control on firm ground, and a distinguished style that matches your play. • Full grain K-leather upper for lightweight comfort, soft feel and glove-like fit • Asymmetrical loop lacing for better ball contact • Synthetic lining and anatomically moulded EVA insole for comfort • External heel counter for heel comfort and stability; TPU plate for lightweight performance and durability • TRAXION® FG outsole for grip and comfort on firm, natural surfaces information AND Multimedia content>> 52 Tools of the trade
  48. 48. Predator-X In October 2009, adidas released its PREDATOR®_X for The 2010 FIFA World Cup™ T new football boot designed with French football legend Zinedine Zidane, achieves the highest ball power, swerve and control ever found in any PREDATOR®. Almost every country embraces the number 10 in football to designate the best, most skilful player in the team. Just as Zidane is world-famous for having worn the number 10 in the French national side, the new PREDATOR® boot, the tenth _X generation of the PREDATOR® family which has led football for more than a decade, is tipped to augment the power to come in the 2010 FIFA World Cup™ in South Africa. information AND Multimedia content>> 53 Tools of the trade
  49. 49. F50 lAuNCHING MAY 2010 54 Tools of the trade
  50. 50. Goalkeeper Gloves All adidas goalkeepers gloves at the 2010 FIFA World Cup are coloured black, yellow and white. They guarantee a perfect grip and punching control as well as a safely wrapped thumb for optimal protection. Beyond these features, each keeper can choose from three glove models. The Fingersave Allround, the Fingersave Allround Motion Arrester and the Response Pro. The technologies featured in all three gloves include a tighter finger fit, proven Climacool technology and Fingersave Spines. adidas will introduce new engineered cuts in the foam of the Motion Arrester glove, improving the grip on wet balls. information AND Multimedia content>> 55 Tools of the trade
  51. 51. lICENSED APPAREl IMAGERY >> 57 Fan fashion
  52. 52. lICENSED APPAREl SOuTH AFRICA IMAGERY >> 58 Fan fashion
  53. 53. lICENSED APPAREl MEXICO IMAGERY >> 59 Fan fashion
  54. 54. lICENSED APPAREl FRANCE IMAGERY >> 60 Fan fashion
  55. 55. lICENSED APPAREl ARGENTINA IMAGERY >> 61 Fan fashion
  56. 56. lICENSED APPAREl GERMANY IMAGERY >> 62 Fan fashion
  57. 57. lICENSED APPAREl SPAIN IMAGERY >> 63 Fan fashion
  58. 58. lICENSED APPAREl uSA IMAGERY >> 64 Fan fashion
  59. 59. lICENSED APPAREl ENGlAND IMAGERY >> 65 Fan fashion
  60. 60. lICENSED APPAREl THE NETHERlANDS IMAGERY >> 66 Fan fashion
  61. 61. lICENSED APPAREl SOuTH kOREA IMAGERY >> 67 Fan fashion
  62. 62. lICENSED APPAREl ITAlY IMAGERY >> 68 Fan fashion
  63. 63. lICENSED APPAREl bRAZIl IMAGERY >> 69 Fan fashion
  64. 64. lICENSED APPAREl ORIGINAlS PRODuCT INFORMATION AND IMAGERY >> Originals Once every four years, the world watches as the best football teams hit the turf to claim the FIFA World Cup™ for their country. Watching and loyally cheering from their sofas to the pubs to the stadium. Since the legendary final where Adi Dassler himself introduced screw-in studs, helping the German team to victory in 1954, adidas has been making football history year after year. The 2010 Original Game Collection features classic football silhouettes and apparel for all fans to wear their colours loud and proud, celebrating the goals and the glory with Originals style. 70 Fan fashion
  65. 65. lICENSED APPAREl Y-3 PRODuCT INFORMATION AND IMAGERY >> Y-3 An intellectual approach to the beautiful game of football is the inspiration for the Y-3 Spring/ Summer 2010 collection. Abstract flag motifs in the colour ways of eight football federations sponsored by adidas are used throughout the collection evoking the perfect blend of adidas’ heritage and innovation with Yohji Yamamoto’s signature style. Taking the collection’s theme further, this season’s visuals pay tribute to an icon of sports heritage: the team portrait. The images capture the simplicity and grace of a team fitting within a collection inspired by the power of football and the movement of the net Yohji Yamamoto & Zinedine Zidane are featured as team coach & captain underscoring Y-3’s continued exploration of sport performance and innovative style. 71 Fan fashion
  66. 66. ADIDAS FIFA WORlD CuP™ bOOT HISTORY PRODuCT INFORMATION AND IMAGERY >> 1966 Three out of every four players wore adidas at the 1966 World Cup, including the entire German team that lost 4-2 to England in the final at Wembley. 1954 Adi Dassler’s revolutionary screw-in studs helps 1970 1982 West Germany defeat hot favourites Hungary in the Franz Beckenbauer had special boots made for him for The sole was updated again for Spain, with a new flexible red 1954 World Cup Final. the Mexico tournament. Additional strips were added to the zone giving players greater control and ‘feel’ on the ball. heel area to give even more protection and the forefoot 1958 was widened. 1986 Rain-resistant, this boot was worn by most of the players Another set of innovations were introduced in Mexico to give competing in the 1958 World Cup, with a whole range of 1974 the boot even greater flexibilty than before, while screw-in studs to choose from to adapt to The boot worn by Gerd Muller fired West Germany to the title. a longer heel tab and extra padding on the tongue the Scandinavian conditions. completed the new look. 1978 1962 The last boot worked on by Adi Dassler himself, this 1990 This boot was cut lower than ever before but had added boot’s dual-density sole gave the boot a perfect blend of The new Etrusco boot had another adapted sole to protection on the Achilles area and a dinstinctive heel tab. strength and flexibility. provide a firmer grip in the middle of the foot. 73 adidas and the Fifa World Cup
  67. 67. ADIDAS PREDATOR HISTORY PRODuCT INFORMATION AND IMAGERY >> 2002 The first World Cup in Asia and the sixth Predator boot. 1994 The Predator Mania was available in a number of different The Predator makes its World Cup bow at USA 94. Made of colours and was worn by some of the biggest names in the kangaroo leather, its rippled fins on the forefoot produced tournament including David Beckham, Alessandro del Piero more power, more swerve and more control than ever before. and Raul. 2010 The Predator® the 10th Predator boot, introduces _X, 1998 2006 the Powerspine for the first time, giving players The Predator Accelerator was the third generation of the The Predator Absolute, the ninth member of the more power and protection than ever before and Predator boot and its asymmetrical lacing helped Zinedine Predator family, the first with interchangeable making the new boot the most powerful Predator Zidane lead France to World Cup glory on home soil. PowerPulse technology. of all time. 74 adidas and the Fifa World Cup
  68. 68. ADIDAS FIFA WORlD CuP™ bAll HISTORY PRODuCT INFORMATION AND IMAGERY >> adidas Telstar 1970 FIFA World Cup Mexico™ Like all other balls in its time, the adidas Telstar was completely made of leather; however, unlike any other ball it featured 32 hand-stitched panels (12 black pentagons and 20 white hexagons), creating the roundest sphere of its time. adidas Telstar and adidas Chile adidas Tango España 1974 FIFA World Cup Germany™ 1982 FIFA World Cup Spain™ Two adidas match balls were used for Germany ‘74. Telstar made a repeat appearance with The initial Tango design from 1978 was only altered slightly in 1982. However, the new black branding replacing the previously gold branding. And, building on the success of Tango España did feature a major technological innovation. The Tango España, still made of the adidas Telstar, adidas introduced a new all-white version named adidas Chile (after an all- leather, featured revolutionary waterproof sealed seams. This dramatically reduced the ball’s white ball used at Chile 62). The materials and techniques used in the Telstar and Chile were water absorption, thus minimizing weight increase during a game under wet conditions. identical to those used four years earlier. adidas Azteca adidas Tango 1986 FIFA World Cup Mexico™ 1978 FIFA World Cup Argentina ™ The Match Ball for the 1986 FIFA World Cup™ revolutionized footballs and football In 1978 football design experienced another revolution with the introduction of the adidas production techniques. The adidas Azteca was the first ever synthetic FIFA World Cup™ Tango. Once again adidas had created what would become a ‘football design classic’. Twenty Match Ball. The use of synthetic material increased its durability and further minimized panels with ‘triads’ created an optical impression of 12 identical circles. For the following water absorption. With its never-before-achieved performance on hard ground, at five FIFA World Cup™ tournaments the Match Ball design was to be based on this design. high altitude, and in wet conditions, Azteca represented a massive leap forward for Tango featured improved weather resistance qualities, and took its inspiration from the deep the game. Its elegantly and elaborately decorated design was inspired by the passion, emotion and elegance of Argentina. hosting nation’s native Aztec architecture and murals. 75 adidas and the Fifa World Cup
  69. 69. ADIDAS FIFA WORlD CuP™ bAll HISTORY PRODuCT INFORMATION AND IMAGERY >> adidas Etrusco Unico 1990 FIFA World Cup Italy™ The adidas Etrusco Unico evolved the use of synthetic materials further, creating the first ever Match Ball containing an internal layer of black polyurethane foam, making Etrusco Unico fully water-resistant, more lively and faster than ever. The name and intricate design took their inspiration from Italy’s magnificent, ancient history and the contributions and fine art of the Etruscans. Three Etruscan lion heads decorate each of the 20 Tango triads. adidas Fevernova™ adidas Questra 2002 FIFA World Cup Korea / Japan™ 1994 FIFA World Cup USA™ The adidas Fevernova™ was the first World Cup Match Ball since 1978 to break with the In 1994, adidas introduced the first Match Ball featuring a high-tech, ultra-high-energy-return traditional Tango design introduced in 1978. The colourful and revolutionary look and colour layer of white polyethylene foam. This PE layer made Questra softer to the touch (more usage was entirely based on Asian culture. The Fevernova™ featured a refined syntactic foam controllable) and much faster off the foot for more speed. Inspired by space technology, high layer to give the ball superior performance characteristics and a three-layer, knitted chassis, velocity rockets and America’s “quest for the stars”, Questra set new performance standards. allowing for a more precise and predictable flight path every time. adidas Tricolore adidas Teamgeist™ 1998 FIFA World Cup France ™ 2006 FIFA World Cup Germany™ adidas Tricolore was the first ever multi-coloured Match Ball. France’s flag and national colours The adidas +Teamgeist introduced a radical new 14 panel configuration design (the Tricolore) and the “cockerel” the traditional symbol of the French nation and Football minimizing the amount of three panel touch points by 60% and the total panel length Federation, inspired the ball’s name and design. Moreover, the adidas Tricolore featured an by over 15%, significantly improving the overall performance of the ball. The match ball advanced “syntactic foam” layer - a tight regular matrix, composed of gas-filled, individually was designed in white, black and gold, the traditional colours of German football and closed and highly durable micro balloons. The syntactic foam further improved the ball’s the FIFA World Cup trophy. The name “Teamgeist” is based on the single most d durability, energy return and made it more responsive. ecisive characteristic every team needs to win a tournament: team spirit! 76 adidas and the Fifa World Cup
  70. 70. ADIDAS FIFA WORlD CuP™ EVENT HISTORY 1954 FIFA World Cup Switzerland™ Heavy rain just before the final had turned the field into a swamp. Luckily, Adi Dassler comes prepared. He had invented the world’s first screw-in studs and, within 1966 FIFA World Cup England™ an hour, he replaces the German team’s studs with In? Out? “In”, says the linesman and the referee agrees. longer ones. The Hungarians struggle in the mud as the Two nations will debate forever. The host country won Germans go on to score the game-winning goal to take football’s ultimate prize! In addition to the entire German 1974 FIFA World Cup Germany™ home the World Cup trophy. squad, Bobby Charlton, Geoff Hurst and most of the The 1974 Football World Cup in Germany sees the England team wore 3-Stripes on the legendary stage of premiere of adidas football-specific apparel, with 1958 FIFA World Cup Sweden™ Wembley. Altogether, three out of every four players opted over 60 percent of the participating teams wearing it. The success of 1954 persuaded the majority of players for adidas footwear. Germany, led by “Kaiser” Franz Beckenbauer, end up lifting in Sweden to wear adidas. Just four years later, there was the trophy after beating The Netherlands in the final. a whole range of screw-in studs to choose from. Brazil, 1970 FIFA World Cup Mexico™ featuring a very young Pelé, won the FIFA World Cup™ trophy. With more than 80 percent of the players in Mexico 1978 FIFA World Cup Argentina™ wearing adidas footwear, adidas becomes the iconic Being the tournament host proves to be an advantage 1962 FIFA World Cup Chile™ World Cup brand. Pelé is back to help Brazil win the again. In the final, Mario Kempes scores twice to secure Beating Czechoslovakia in the final, the Brazilians tournament for the third time. The revolutionary Telstar, the title for Argentina. adidas introduces another prove to be unstoppable once again. adidas continued the first white football ever with black pentagons, makes revolutionary football design – the Tango. Twenty similar to innovate, introducing a shoe with the lowest cut ever its debut as the FIFA World Cup™ Match Ball. Until today, triads create the optical impression of 12 identical and protective cushioning for the Achilles tendon. adidas the design of the 32-panel Telstar remains the archetype circles. It would prove to be the foundation of football boots were featured in all 32 matches in Chile. of all generic footballs. design for decades to come. 77 adidas and the Fifa World Cup
  71. 71. ADIDAS FIFA WORlD CuP™ EVENT HISTORY 1982 FIFA World Cup Spain™ In honour of the host nation and its culture, adidas 1994 FIFA World Cup USA™ introduces the Tango España, featuring a clever system of adidas is the Official Marketing Partner for the first time. sealed seams, reducing the ball’s water absorption. Three The launch of the adidas Predator® is a revolution in out of four semi-finalists wear adidas apparel. In the end, footwear. Players were sceptical at first about the new Italy, with tournament star Paolo Rossi, proves to be the design, but the shoe gained acceptance when players best team of the tournament. started scoring goals….Lots of them! It became the standard football boot. Brazil again had the best team, 1986 FIFA World Cup Mexico™ beating Italy in the final. The Match Ball for the 1986 FIFA World Cup™ revolutionized footballs and football production 1998 FIFA World Cup France™ techniques. The adidas Azteca was the first ever synthetic adidas Tricolore was the first ever multi-coloured FIFA World Cup™ Match Ball. An unparalleled Diego Match Ball. In an amazing final, Zinedine Zidane scored Maradona leads Argentina to victory, beating Germany in two headers and Emmanuel Petit added a third, leading the final. to a 3-0 France win. Once again the host country wins 2006 FIFA World Cup Germany™ the FIFA World Cup™. The 2006 FIFA World Cup™ in Germany is a time to make 1990 FIFA World Cup Italy™ friends. Zinedine Zidane makes his final appearance on The adidas Etrusco Unico is the Official Match Ball of 2002 FIFA World Cup Korea/Japan™ the international stage and wins the Golden Ball award. the 1990 FIFA World Cup™ tournament in Italy. To reflect Football fever hits Asia, with China making their first ever Nevertheless, Italy beats France in the closest of all Italian culture, its design featured three Estruscan lion appearance and Japan and South Korea performing well decisions – a penalty shoot-out. The third place of the heads within each of the 20 Tango triads. Again Germany beyond expectations. adidas introduces the Fevernova®, host country is celebrated frenetically all over the country. and Argentina meet in the final. This time the German the Official Match ball for the tournament, as colourful The name of the adidas ball, “Teamgeist”, which was national team, coached by “Kaiser” Franz Beckenbauer, and high-tech as the two host countries. Brazil beats personalized for each game, becomes one of the catch wins the title. Germany in the final, securing its fifth World Cup™ title. phrases of the 2006 FIFA World Cup™. 78 adidas and the Fifa World Cup
  72. 72. HOW TO DOWNlOAD CONTENT Multimedia content Links throughout this document will take you to the online multimedia library. Here you can browse through all available content. These links appear in white boxes with a double arrow ‘>>’, like this IMAGERY >> . Once you have found an item you would like to download, right click and select ‘Download Resource’. Full multimedia library can be found at: http://www.adidas.com/campaigns/worldcuplookbook/content/index.aspx Asset usage All photographs featured are reproduced with the permission of the photographers and the persons appearing in the photographs. The photographs may be reproduced without alteration but only for the sole purpose of promoting or reporting on the adidas products featured in the photographs. No photographs may be used after 30 June 2011. Image available on request Please contact your local PR office for content not available from multimedia library. 79 Asset usage
  73. 73. ADIDAS PR DIRECTORY adidas INTERNATIONAL HEADQUARTERS adidas BRAZIL adidas CZECH REPUBLIC adidas HUNGARY Erik van Leeuwen Paulo Ziliotto Petra Bergmannova Attila Csaszari World of Sports, Adi Dassler Straße 1 Alameda Rio Negro 585 Pekarska 16 / 641 Váci út 45 91074 Herzogenaurach, Germany 9° andar 155 00 Praha 5 – Jinonice, Czech Republic 1134, Budapest, Hungary Tel +49 9132 84 4463 Centro Administrativo Rio Negro Tel +420 251 095 662 Tel +36 14511 420 Email Erik.VanLeeuwen@adidas.com Ed Demini 06454-000 Alphaville Email petra.bergmannova@adidas.com Email Attila.csaszari@adidas-group.com Tel +55 11 2196 64 00 Susie Boylan Email paulo.ziliotto@adidas.com adidas EMERGING MARKETS adidas INDONESIA World of Sports, Adi Dassler Straße 1 Hadeel Abu-Gharbieh Monica Ang 91074 Herzogenaurach, Germany adidas CANADA Al Gurg Tower, Baniyas Rd Plaza DM 11th floor Tel +49 9132 84 4483 Jackie Tumber P.O.Box 32512, Dubai, UAE Jln Jend SudirmanKav 25 Email Susie.Boylan@adidas.com 3210 Langstaff blvd Tel +971 4 227 30 33 12920 Jakarta Concord, ON, L4K 5B2, Canada Email hadeel.abu-gharbieh@adidas.com Tel + 62215205566 Tel +905 761 9900 - 2345 Email monica.ang@adidas.com adidas AMERICA Email Jackie.tumber@adidas.com Lyn Famiglietti adidas FRANCE 610 Broadway, 3rd Floor Benjamin Devillard adidas ISRAEL adidas CHILE New York 10012, New York, USA 12 - 14 Rond Point des Shibolet Abudi Diego Zabala Tel +1 212 271 7566 Champs Elysées 6 Hamchtesh St. Av. Sta Maria 6350 Vitacura Email lyn.famiglietti@adidas.com 75008, Paris, France Holon 58810, Israel Santiago de Chile, Chile Tel +33 142 99 99 15 Tel +972 03 650 5300 Tel +562 715 6877 adidas ARGENTINA Email Benjamin.devillard@adidas.com Email shibolet@lifesport.co.il Email diego.zabala@adidas.com Patricia Dalpra Von Wernicke 3023, San Isidro adidas GERMANY – MARKET CENTRAL adidas ITALY adidas CHINA Buenos Aires, Argentina Hendrik Lange Giancarlo Smith Coco Li Tel + 54 11 4814 - 7206 Adi Dassler Platz 1 Via Monte San Primo, 1 29th Floor, Tower 1 Grand Gateway Email patricia.dalpra@adidas.com 91074 Herzogenaurach, Germany 20052, Monza, Italy No. 1 Hongqiao Road Tel +49 9132 84 3131 Tel +39 039 271 5506 200030, Shanghai, China adidas AUSTRALIA Email Hendrik.lange@adidas.com Email Giancarlo.smith@adidas.com Tel +86 21 6127 2216 Clare Mitchell Email Coco.Li@adidas.com 767 Springvale Road Oliver Brüggen adidas JAPAN Mulgrave, VIC 3170, Australia adidas COLOMBIA World of Sports, Adi-Dassler-Str. 1-2 Ken Yamamoto Tel +613 9263 5382 Julia Vidaurre 91074 Herzogenaurach, Germany 77 Yaraicho, Shinjuku-ku Email clare.mitchell@adidas.com 8 Piso, Av. Calle 100 19-64 Tel +40 9132 84 3100 Tokyo, Japan Bogotá, Colombia Email Oliver.Brueggen@adidas.com Tel +81 3 5228 8462 adidas AUSTRIA Tel +571 633 9041 Email ken.yamamoto@adidas.com Georg Kovacic Email julia.vidaurre@adidas.com adidas GREECE Vienna Twin Towers Fotini Priovolou adidas KOREA Wienerbergstraße 11, Turm B, 10. OG adidas CROATIA 112 Vouliagmenis Avenue & 1 Zamanou Street 166 EunSun Park 1100 Wien, Austria Ivana Micin 74 Glyfada, Athens, Greece Samsung Life Seocho Tower 9F Tel + 43 (0)664 211 90 22 Oreskoviceva 6H, 10 010 Zagreb, Croatia Tel +30 210 8930800 1321 15 Seocho2-Dong, Seocho-Ku Email Georg.Kovacic@adidas.com Tel +385 91 2343272 Email fotini.priovolou@adidas.com Seoul 137 857, Korea Email ivana.micin@adidas.com Tel +82 22186 0433 adidas BENELUX adidas HONG KONG Email eunsun.park@adidas.com Ken Aerts adidas CYPRUS Susanna Muk Plesmanstraat 1 George Ioannou 18/F Two Landmark East 3833 LA Leusden, The Netherlands 140 Athalassas Avenue 100 How Ming Street Tel +31 (0)33 496 3301 2024, Nicosia, Cyprus Kwun Tong, Kowloon Hong Kong Email ken.aerts@adidas.com P.: +35 722 519 701 Tel +852 2149 3843 Email george.ioannou@adidas.com Email susanna.muk@adidas.com 80 Contact Information
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